Question 1

_____ is one of the major barriers to effective communication through advertising.

Accepted Answer

A)  Language 
B)  Ideology 
C)  Technology 
D)  Distance 
E)  Power structure 
A)  Language 
B)  Ideology 
C)  Technology 
D)  Distance 
E)  Power structure A

Question 2

Creating good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators-is the role of ____.

Accepted Answer

A)  trade shows 
B)  direct selling 
C)  public relations 
D)  personal selling 
E)  sales promotion 
A)  trade shows 
B)  direct selling 
C)  public relations 
D)  personal selling 
E)  sales promotion C

Question 3

A market offering most likely refers to the:

Accepted Answer

A)  tangible product. 
B)  service. 
C)  price of the product. 
D)  image of the product. 
E)  bundle of satisfactions the buyer receives. 
A)  tangible product. 
B)  service. 
C)  price of the product. 
D)  image of the product. 
E)  bundle of satisfactions the buyer receives. E

Question 4

Explain the importance of cultural diversity.

Accepted Answer

The problems associated with communicati

Question 5

It has emerged as a viable medium for advertising and should be included in a company's possible media mix. It is limited in its penetration of households globally and for consumer products, its major limitation is coverage. This media suffers from issues such as difficulty in assessing taxes, unfair competition, import duties, and privacy. Also it is difficult to control this media. Identify the media in the discussion.

Accepted Answer

A)  Radio 
B)  Direct mail 
C)  Magazines 
D)  Newspapers 
E)  The Internet 
A)  Radio 
B)  Direct mail 
C)  Magazines 
D)  Newspapers 
E)  The Internet

Question 6

In an advertisement of a perfume, the perfume was presented against a backdrop of rain that, for Europeans, symbolized a clean, cool, refreshing image but to Africans was a symbol of fertility. The ad prompted many viewers to ask if the perfume was effective against infertility. This miscommunication indicates a problem associated with which of the following steps of an international communication process?

Accepted Answer

A)  Encoding the message 
B)  Decoding the message 
C)  Receiving the message 
D)  Selecting an appropriate channel of communication 
E)  Providing feedback 
A)  Encoding the message 
B)  Decoding the message 
C)  Receiving the message 
D)  Selecting an appropriate channel of communication 
E)  Providing feedback

Question 7

Compensation arrangements for advertising agencies throughout the world are based on the U.S. system of _____ percent commissions.

Accepted Answer

A)  5 
B)  10 
C)  15 
D)  20 
E)  25 
A)  5 
B)  10 
C)  15 
D)  20 
E)  25

Question 8

Which of the following statements about comparative advertising laws is most correct?

Accepted Answer

A)  There really are no laws governing comparative advertising in the international arena. 
B)  Almost all laws governing this behavior are essentially the same. 
C)  There are laws in the Western nations governing this behavior and not in most other countries. 
D)  Laws vary from country to country with respect to the subject. 
E)  There are no laws governing comparative advertising in any country. 
A)  There really are no laws governing comparative advertising in the international arena. 
B)  Almost all laws governing this behavior are essentially the same. 
C)  There are laws in the Western nations governing this behavior and not in most other countries. 
D)  Laws vary from country to country with respect to the subject. 
E)  There are no laws governing comparative advertising in any country.

Question 9

During which step of the international communications process, the receiver of the message interprets symbolism transmitted from the information source?

Accepted Answer

A)  Selecting a message 
B)  Encoding 
C)  Selecting a message channel 
D)  Decoding 
E)  Identifying the sources of noise 
A)  Selecting a message 
B)  Encoding 
C)  Selecting a message channel 
D)  Decoding 
E)  Identifying the sources of noise

Question 10

Which of the following is LEAST likely to be an international advertising goal?

Accepted Answer

A)  Chinese manufacturers establishing new brands as their economy expands. 
B)  Gillette Company attempting to gain distributor cooperation in Japan. 
C)  Unilever introducing a new product-line extension. 
D)  Aeroflot seeking to upgrade its image. 
E)  Coca-Cola maintaining its global brand stature. 
A)  Chinese manufacturers establishing new brands as their economy expands. 
B)  Gillette Company attempting to gain distributor cooperation in Japan. 
C)  Unilever introducing a new product-line extension. 
D)  Aeroflot seeking to upgrade its image. 
E)  Coca-Cola maintaining its global brand stature.

Question 11

Integrated marketing communications are composed of all of the following EXCEPT:

Accepted Answer

A)  advertising. 
B)  sales promotions. 
C)  trade shows. 
D)  public relations. 
E)  mass customization. 
A)  advertising. 
B)  sales promotions. 
C)  trade shows. 
D)  public relations. 
E)  mass customization.

Question 12

Of all the elements of the marketing mix, decisions involving _____ are those most often affected by cultural differences among country markets.

Accepted Answer

A)  direct selling 
B)  public relations 
C)  the Internet 
D)  advertising 
E)  sales promotion 
A)  direct selling 
B)  public relations 
C)  the Internet 
D)  advertising 
E)  sales promotion

Question 13

In the international communications process, once a message to communicate has been decided, it goes to the ____ stage.

Accepted Answer

A)  feedback 
B)  receiver 
C)  message channel selection 
D)  decoding 
E)  encoding 
A)  feedback 
B)  receiver 
C)  message channel selection 
D)  decoding 
E)  encoding

Question 14

Satellite TV and the Internet have become major communications media in almost all nations.

Accepted Answer

A) True 
 B)False

Question 15

The president of the Mexican National Advertisers Association charged that newspaper circulation figures are grossly exaggerated. He suggested that as a rule, agencies should:

Accepted Answer

A)  divide the circulation data in two and take the result with a grain of salt. 
B)  avoid using newspaper as a medium of advertisement in Mexico. 
C)  use newspaper circulation figures from other countries and project them for Mexico. 
D)  consider television as the best medium of advertisement in Mexico. 
E)  use magazines for print advertisements rather than newspaper. 
A)  divide the circulation data in two and take the result with a grain of salt. 
B)  avoid using newspaper as a medium of advertisement in Mexico. 
C)  use newspaper circulation figures from other countries and project them for Mexico. 
D)  consider television as the best medium of advertisement in Mexico. 
E)  use magazines for print advertisements rather than newspaper.

Question 16

Decoding problems are generally caused by:

Accepted Answer

A)  improper encoding. 
B)  poor media choice. 
C)  inadequate media budget. 
D)  poor copywriting team. 
E)  cultural bias. 
A)  improper encoding. 
B)  poor media choice. 
C)  inadequate media budget. 
D)  poor copywriting team. 
E)  cultural bias.

Question 17

Language is one of the major barriers to effective communication through advertising. Explain with an example.

Accepted Answer

Language is one of the major barriers to

Question 18

No advertising is allowed on the BBC in the United Kingdom.

Accepted Answer

A) True 
 B)False

Question 19

According to the text, the new social media permits consumers to ____.

Accepted Answer

A)  obtain discounts on the brands they endorse on their blogs 
B)  obtain free internet access that is supported by brand ads 
C)  create content about brands whether the marketers of those brands like it or not 
D)  contact the manufacturer directly about warranty issues 
E)  become authorized virtual brand agents for the product manufacturers 
A)  obtain discounts on the brands they endorse on their blogs 
B)  obtain free internet access that is supported by brand ads 
C)  create content about brands whether the marketers of those brands like it or not 
D)  contact the manufacturer directly about warranty issues 
E)  become authorized virtual brand agents for the product manufacturers

Question 20

One of the drawbacks of satellites is also their strength, that is, their ability to span a wide geographical region covering many different cultures.

Accepted Answer

A) True 
 B)False

_____ is one of the major barriers to effective communication through advertising.

Creating good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators-is the role of ____.

A market offering most likely refers to the:

Explain the importance of cultural diversity.

Compensation arrangements for advertising agencies throughout the world are based on the U.S. system of _____ percent commissions.

Which of the following statements about comparative advertising laws is most correct?

During which step of the international communications process, the receiver of the message interprets symbolism transmitted from the information source?

Which of the following is LEAST likely to be an international advertising goal?

Integrated marketing communications are composed of all of the following EXCEPT:

Of all the elements of the marketing mix, decisions involving _____ are those most often affected by cultural differences among country markets.

In the international communications process, once a message to communicate has been decided, it goes to the ____ stage.

Satellite TV and the Internet have become major communications media in almost all nations.

The president of the Mexican National Advertisers Association charged that newspaper circulation figures are grossly exaggerated. He suggested that as a rule, agencies should:

Decoding problems are generally caused by:

Language is one of the major barriers to effective communication through advertising. Explain with an example.

No advertising is allowed on the BBC in the United Kingdom.

According to the text, the new social media permits consumers to ____.

One of the drawbacks of satellites is also their strength, that is, their ability to span a wide geographical region covering many different cultures.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 16: Integrated Marketing Communications and International Advertising

_____ is one of the major barriers to effective communication through advertising.

Creating good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators-is the role of ____.

A market offering most likely refers to the:

Explain the importance of cultural diversity.

Compensation arrangements for advertising agencies throughout the world are based on the U.S. system of _____ percent commissions.

Which of the following statements about comparative advertising laws is most correct?

During which step of the international communications process, the receiver of the message interprets symbolism transmitted from the information source?

Which of the following is LEAST likely to be an international advertising goal?

Integrated marketing communications are composed of all of the following EXCEPT:

Of all the elements of the marketing mix, decisions involving _____ are those most often affected by cultural differences among country markets.

In the international communications process, once a message to communicate has been decided, it goes to the ____ stage.

Satellite TV and the Internet have become major communications media in almost all nations.

The president of the Mexican National Advertisers Association charged that newspaper circulation figures are grossly exaggerated. He suggested that as a rule, agencies should:

Decoding problems are generally caused by:

Language is one of the major barriers to effective communication through advertising. Explain with an example.

No advertising is allowed on the BBC in the United Kingdom.

According to the text, the new social media permits consumers to ____.

One of the drawbacks of satellites is also their strength, that is, their ability to span a wide geographical region covering many different cultures.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters