Question 1

Which of the following statements is true regarding the cost of the media?

Accepted Answer

A)  Media prices remain fixed in all the countries. 
B)  Agency space discounts are rarely split with the client. 
C)  The cost of reaching a prospect through advertising is independent of the agent's bargaining ability. 
D)  The per contract cost for advertisements varies widely from country to country. 
E)  Britain has a fixed rate card for advertising slots. 
A)  Media prices remain fixed in all the countries. 
B)  Agency space discounts are rarely split with the client. 
C)  The cost of reaching a prospect through advertising is independent of the agent's bargaining ability. 
D)  The per contract cost for advertisements varies widely from country to country. 
E)  Britain has a fixed rate card for advertising slots.

Question 2

Which of the following elements of a communication process can be best defined as the interpretation by the receiver of the symbolism transmitted from the information source?

Accepted Answer

A)  Encoding 
B)  Selecting a message 
C)  Decoding 
D)  Selecting a message channel 
E)  Evaluating the feedback 
A)  Encoding 
B)  Selecting a message 
C)  Decoding 
D)  Selecting a message channel 
E)  Evaluating the feedback

Question 3

Sales promotions are _____ efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase.

Accepted Answer

A)  long-term 
B)  mid-term 
C)  annual 
D)  short-term 
E)  bi-annual 
A)  long-term 
B)  mid-term 
C)  annual 
D)  short-term 
E)  bi-annual

Question 4

If the message from the source is converted into effective symbolism for transmission to a receiver, the message is decoded.

Accepted Answer

A) True 
 B)False

Question 5

Nearly every sizable nation essentially has the same kinds of media.

Accepted Answer

A) True 
 B)False

Question 6

Industrial advertisers rarely use direct mail for advertising.

Accepted Answer

A) True 
 B)False

Question 7

According to the text, for consumer products, which of the following is the major limitation of the Internet?

Accepted Answer

A)  Knowledge of how to use the Internet 
B)  Coverage of the Internet 
C)  Government regulations on the use of the Internet 
D)  Difficulty in tracking the effectiveness of advertisements on the Internet 
E)  Cost of using the Internet 
A)  Knowledge of how to use the Internet 
B)  Coverage of the Internet 
C)  Government regulations on the use of the Internet 
D)  Difficulty in tracking the effectiveness of advertisements on the Internet 
E)  Cost of using the Internet

Question 8

A majority of the population of less developed countries can be reached readily through the traditional mass medium of advertising.

Accepted Answer

A) True 
 B)False

Question 9

In which of the following countries, the average time spent on social networking sites (measured in terms of hours per user) is the highest?

Accepted Answer

A)  Britain 
B)  United States 
C)  Australia 
D)  Spain 
E)  Italy 
A)  Britain 
B)  United States 
C)  Australia 
D)  Spain 
E)  Italy

Question 10

_____ was the first to broadcast across Asia.

Accepted Answer

A)  Star TV 
B)  CNN 
C)  ESPN 
D)  MTV 
E)  Al-Jazeera 
A)  Star TV 
B)  CNN 
C)  ESPN 
D)  MTV 
E)  Al-Jazeera

Question 11

According to one advertising executive, "International advertising is almost uniformly dreadful mostly because people:

Accepted Answer

A)  don't know how to read." 
B)  don't like advertising in general." 
C)  don't understand language and culture." 
D)  don't have time to watch advertisement." 
E)  become conditioned to ignore advertising." 
A)  don't know how to read." 
B)  don't like advertising in general." 
C)  don't understand language and culture." 
D)  don't have time to watch advertisement." 
E)  become conditioned to ignore advertising."

Question 12

One head of an Italian advertising agency commented about his country: "One fundamental rule. ____."

Accepted Answer

A)  All consumers are alike 
B)  You cannot buy what you want 
C)  Television is always the best communication vehicle 
D)  Literacy is not a problem anymore 
E)  Only Americans like sex and humor in advertising 
A)  All consumers are alike 
B)  You cannot buy what you want 
C)  Television is always the best communication vehicle 
D)  Literacy is not a problem anymore 
E)  Only Americans like sex and humor in advertising

Question 13

Direct mail is an unpopular medium in Chile because:

Accepted Answer

A)  the literacy level in Chile is extremely low. 
B)  the receiver must pay for part of the cost of the direct mail piece. 
C)  the direct mail uses paper and hence it is considered as a threat to the environment. 
D)  the reach of the direct mail is extremely limited in Chile. 
E)  the direct mail communication in Chile is governed by complicated government regulations. 
A)  the literacy level in Chile is extremely low. 
B)  the receiver must pay for part of the cost of the direct mail piece. 
C)  the direct mail uses paper and hence it is considered as a threat to the environment. 
D)  the reach of the direct mail is extremely limited in Chile. 
E)  the direct mail communication in Chile is governed by complicated government regulations.

Question 14

International public relations, sales promotion, and other IMC efforts work best when coordinated and reinforced with:

Accepted Answer

A)  trade shows and direct selling. 
B)  personal selling and trade shows. 
C)  a consistent advertising campaign. 
D)  personal selling and direct selling. 
E)  management directive outlining costs, profit-projections, and outside accounting supervision. 
A)  trade shows and direct selling. 
B)  personal selling and trade shows. 
C)  a consistent advertising campaign. 
D)  personal selling and direct selling. 
E)  management directive outlining costs, profit-projections, and outside accounting supervision.

Question 15

Describe the role of public relations (PR).

Accepted Answer

Creating good relationships with the pop

Question 16

Which industry is the global leader in advertising expenditures?

Accepted Answer

A)  Food 
B)  Pharmaceuticals 
C)  Automotive 
D)  Electronics, computers 
E)  Personal care 
A)  Food 
B)  Pharmaceuticals 
C)  Automotive 
D)  Electronics, computers 
E)  Personal care

Question 17

Demands for regulation of advertising _____ is a trend appearing in both industrialized and developing countries.

Accepted Answer

A)  of medicines 
B)  aimed at children 
C)  of alcohol 
D)  aimed at teenagers 
E)  of tobacco 
A)  of medicines 
B)  aimed at children 
C)  of alcohol 
D)  aimed at teenagers 
E)  of tobacco

Question 18

According to the text, one of the drawbacks of satellites is:

Accepted Answer

A)  the cost of creating an advertisement with high picture quality for the satellite television. 
B)  the limited reach of the satellite television. 
C)  the monopoly of small number of satellite service providers. 
D)  the government regulations placed on advertisements broadcasted using satellite channels. 
E)  their ability to span a wide geographical region covering many different country markets. 
A)  the cost of creating an advertisement with high picture quality for the satellite television. 
B)  the limited reach of the satellite television. 
C)  the monopoly of small number of satellite service providers. 
D)  the government regulations placed on advertisements broadcasted using satellite channels. 
E)  their ability to span a wide geographical region covering many different country markets.

Question 19

Which of the following are especially vulnerable as EU member states decide which area of regulation should apply to these services?

Accepted Answer

A)  Newspaper advertising 
B)  Radio advertising 
C)  Outdoor services 
D)  Personal selling 
E)  Internet services 
A)  Newspaper advertising 
B)  Radio advertising 
C)  Outdoor services 
D)  Personal selling 
E)  Internet services

Question 20

In an international communications process, an international marketing executive with a product message to communicate acts as a ____.

Accepted Answer

A)  decoder 
B)  message source 
C)  receiver 
D)  message channel 
E)  noise 
A)  decoder 
B)  message source 
C)  receiver 
D)  message channel 
E)  noise

Which of the following statements is true regarding the cost of the media?

Which of the following elements of a communication process can be best defined as the interpretation by the receiver of the symbolism transmitted from the information source?

Sales promotions are _____ efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase.

If the message from the source is converted into effective symbolism for transmission to a receiver, the message is decoded.

Nearly every sizable nation essentially has the same kinds of media.

Industrial advertisers rarely use direct mail for advertising.

According to the text, for consumer products, which of the following is the major limitation of the Internet?

A majority of the population of less developed countries can be reached readily through the traditional mass medium of advertising.

In which of the following countries, the average time spent on social networking sites (measured in terms of hours per user) is the highest?

_____ was the first to broadcast across Asia.

According to one advertising executive, "International advertising is almost uniformly dreadful mostly because people:

One head of an Italian advertising agency commented about his country: "One fundamental rule. ____."

Direct mail is an unpopular medium in Chile because:

International public relations, sales promotion, and other IMC efforts work best when coordinated and reinforced with:

Describe the role of public relations (PR).

Which industry is the global leader in advertising expenditures?

Demands for regulation of advertising _____ is a trend appearing in both industrialized and developing countries.

According to the text, one of the drawbacks of satellites is:

Which of the following are especially vulnerable as EU member states decide which area of regulation should apply to these services?

In an international communications process, an international marketing executive with a product message to communicate acts as a ____.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 16: Integrated Marketing Communications and International Advertising

Which of the following statements is true regarding the cost of the media?

Which of the following elements of a communication process can be best defined as the interpretation by the receiver of the symbolism transmitted from the information source?

Sales promotions are _____ efforts directed to the consumer or retailer to achieve such specific objectives as consumer product trial or immediate purchase.

If the message from the source is converted into effective symbolism for transmission to a receiver, the message is decoded.

Nearly every sizable nation essentially has the same kinds of media.

Industrial advertisers rarely use direct mail for advertising.

According to the text, for consumer products, which of the following is the major limitation of the Internet?

A majority of the population of less developed countries can be reached readily through the traditional mass medium of advertising.

In which of the following countries, the average time spent on social networking sites (measured in terms of hours per user) is the highest?

_____ was the first to broadcast across Asia.

According to one advertising executive, "International advertising is almost uniformly dreadful mostly because people:

One head of an Italian advertising agency commented about his country: "One fundamental rule. ____."

Direct mail is an unpopular medium in Chile because:

International public relations, sales promotion, and other IMC efforts work best when coordinated and reinforced with:

Describe the role of public relations (PR).

Which industry is the global leader in advertising expenditures?

Demands for regulation of advertising _____ is a trend appearing in both industrialized and developing countries.

According to the text, one of the drawbacks of satellites is:

Which of the following are especially vulnerable as EU member states decide which area of regulation should apply to these services?

In an international communications process, an international marketing executive with a product message to communicate acts as a ____.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters