Question 1

In international advertising what all factors must be considered by an advertiser while selecting a medium?

Accepted Answer

In international advertising, an adverti

Question 2

With respect to advertising, _____ is especially important when a budget is small or where there are severe production limitations.

Accepted Answer

A)  color 
B)  language 
C)  technology 
D)  creativity 
E)  slogans 
A)  color 
B)  language 
C)  technology 
D)  creativity 
E)  slogans

Question 3

A marketer sends his message to his target audience through newspapers. Here newspaper acts as a feedback channel.

Accepted Answer

A) True 
 B)False

Question 4

All of the following are specific objectives of sales promotion EXCEPT:

Accepted Answer

A)  immediate purchase. 
B)  consumer introduction to the store. 
C)  gaining retail point-of-purchase displays. 
D)  building brand loyalty. 
E)  encouraging stores to stock the product. 
A)  immediate purchase. 
B)  consumer introduction to the store. 
C)  gaining retail point-of-purchase displays. 
D)  building brand loyalty. 
E)  encouraging stores to stock the product.

Question 5

Which of the following are considered to be major communications media in most countries?

Accepted Answer

A)  Newspapers and magazines 
B)  Radio and television 
C)  Newspapers and the Internet 
D)  Billboards and television 
E)  Radio and newspapers 
A)  Newspapers and magazines 
B)  Radio and television 
C)  Newspapers and the Internet 
D)  Billboards and television 
E)  Radio and newspapers

Question 6

Different cultures often seek the same value or benefits from the primary function of a product.

Accepted Answer

A) True 
 B)False

Question 7

One of the reasons that a marketing communication may fail is that the message received by the intended audience is not understood because of cultural interpretations.

Accepted Answer

A) True 
 B)False

Question 8

Comparative advertising is considered legal in Germany.

Accepted Answer

A) True 
 B)False

Question 9

Errors at the receiving end do not occur if the message is encoded properly.

Accepted Answer

A) True 
 B)False

Question 10

In many markets standardized products may be marketed globally. But, because of differences in culture, the products will require:

Accepted Answer

A)  a different advertising appeal. 
B)  a different distribution pattern. 
C)  a consistent promotional message. 
D)  an alternative benefit-cost calculation. 
E)  a different packaging. 
A)  a different advertising appeal. 
B)  a different distribution pattern. 
C)  a consistent promotional message. 
D)  an alternative benefit-cost calculation. 
E)  a different packaging.

Question 11

After running a series of ads promoting the benefits of her company's skin care products, Kathy learns some consumers drank her product rather than applying it to their skin. Kathy has received ____.

Accepted Answer

A)  a feedback 
B)  an encoded message 
C)  a source of information 
D)  a decoded message 
E)  a noise 
A)  a feedback 
B)  an encoded message 
C)  a source of information 
D)  a decoded message 
E)  a noise

Question 12

A new medium of advertising includes private cars that are painted with advertisements for products and serve as moving billboards as they travel around. This medium of advertising known as 'Publicoche' is generally found in ____.

Accepted Answer

A)  the United States 
B)  India 
C)  Thailand 
D)  Spain 
E)  Uganda 
A)  the United States 
B)  India 
C)  Thailand 
D)  Spain 
E)  Uganda

Question 13

While developing an international advertisement campaign, the first step of the process is selecting effective media.

Accepted Answer

A) True 
 B)False

Question 14

In-store demonstrations, samples, coupons, contests, and sweepstakes are most likely used for ____.

Accepted Answer

A)  personal selling 
B)  sales promotions 
C)  trade shows 
D)  direct selling 
E)  public relations 
A)  personal selling 
B)  sales promotions 
C)  trade shows 
D)  direct selling 
E)  public relations

Question 15

Physical gestures are one of the major barriers to effective communication through advertising.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements regarding how Brazilians perceive advertisements is true?

Accepted Answer

A)  Most Brazilians consider ads entertaining and enjoyable. 
B)  Most Brazilians believe that advertising often makes them buy things they do not really need. 
C)  Most Brazilians believe that advertising means higher prices. 
D)  Most Brazilians believe that advertisements do not provide any useful information. 
E)  Most Brazilians believe that advertisements are often deceptive. 
A)  Most Brazilians consider ads entertaining and enjoyable. 
B)  Most Brazilians believe that advertising often makes them buy things they do not really need. 
C)  Most Brazilians believe that advertising means higher prices. 
D)  Most Brazilians believe that advertisements do not provide any useful information. 
E)  Most Brazilians believe that advertisements are often deceptive.

Question 17

Problems of literacy, media availability, and types of media create problems in the communications process at the decoding step.

Accepted Answer

A) True 
 B)False

Question 18

According to the text, billboards are especially useful in countries:

Accepted Answer

A)  with high income levels. 
B)  where the laws governing the Internet are very complicated. 
C)  with high illiteracy rates. 
D)  where maximum households are below the poverty line. 
E)  where people prefer buying in small quantities. 
A)  with high income levels. 
B)  where the laws governing the Internet are very complicated. 
C)  with high illiteracy rates. 
D)  where maximum households are below the poverty line. 
E)  where people prefer buying in small quantities.

Question 19

While developing an international advertisement campaign, which of the following is the first step of the process?

Accepted Answer

A)  Compose and secure a budget based on what is required to meet goals. 
B)  Specify the goals of the communication. 
C)  Select effective media. 
D)  Execute the campaign. 
E)  Perform marketing research. 
A)  Compose and secure a budget based on what is required to meet goals. 
B)  Specify the goals of the communication. 
C)  Select effective media. 
D)  Execute the campaign. 
E)  Perform marketing research.

Question 20

According to the text, the only way to avoid linguistic problems in advertising communication is:

Accepted Answer

A)  creating an entirely new advertisement for the new market. 
B)  using the best language experts for translating the advertisement. 
C)  developing a new version of the product for the new market. 
D)  in-country testing with the target consumer group. 
E)  avoiding verbal communication and used only facial expressions and physical gestures in the advertisement. 
A)  creating an entirely new advertisement for the new market. 
B)  using the best language experts for translating the advertisement. 
C)  developing a new version of the product for the new market. 
D)  in-country testing with the target consumer group. 
E)  avoiding verbal communication and used only facial expressions and physical gestures in the advertisement.

In international advertising what all factors must be considered by an advertiser while selecting a medium?

With respect to advertising, _____ is especially important when a budget is small or where there are severe production limitations.

A marketer sends his message to his target audience through newspapers. Here newspaper acts as a feedback channel.

All of the following are specific objectives of sales promotion EXCEPT:

Which of the following are considered to be major communications media in most countries?

Different cultures often seek the same value or benefits from the primary function of a product.

One of the reasons that a marketing communication may fail is that the message received by the intended audience is not understood because of cultural interpretations.

Comparative advertising is considered legal in Germany.

Errors at the receiving end do not occur if the message is encoded properly.

In many markets standardized products may be marketed globally. But, because of differences in culture, the products will require:

After running a series of ads promoting the benefits of her company's skin care products, Kathy learns some consumers drank her product rather than applying it to their skin. Kathy has received ____.

A new medium of advertising includes private cars that are painted with advertisements for products and serve as moving billboards as they travel around. This medium of advertising known as 'Publicoche' is generally found in ____.

While developing an international advertisement campaign, the first step of the process is selecting effective media.

In-store demonstrations, samples, coupons, contests, and sweepstakes are most likely used for ____.

Physical gestures are one of the major barriers to effective communication through advertising.

Which of the following statements regarding how Brazilians perceive advertisements is true?

Problems of literacy, media availability, and types of media create problems in the communications process at the decoding step.

According to the text, billboards are especially useful in countries:

While developing an international advertisement campaign, which of the following is the first step of the process?

According to the text, the only way to avoid linguistic problems in advertising communication is:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 16: Integrated Marketing Communications and International Advertising

In international advertising what all factors must be considered by an advertiser while selecting a medium?

With respect to advertising, _____ is especially important when a budget is small or where there are severe production limitations.

A marketer sends his message to his target audience through newspapers. Here newspaper acts as a feedback channel.

All of the following are specific objectives of sales promotion EXCEPT:

Which of the following are considered to be major communications media in most countries?

Different cultures often seek the same value or benefits from the primary function of a product.

One of the reasons that a marketing communication may fail is that the message received by the intended audience is not understood because of cultural interpretations.

Comparative advertising is considered legal in Germany.

Errors at the receiving end do not occur if the message is encoded properly.

In many markets standardized products may be marketed globally. But, because of differences in culture, the products will require:

After running a series of ads promoting the benefits of her company's skin care products, Kathy learns some consumers drank her product rather than applying it to their skin. Kathy has received ____.

A new medium of advertising includes private cars that are painted with advertisements for products and serve as moving billboards as they travel around. This medium of advertising known as 'Publicoche' is generally found in ____.

While developing an international advertisement campaign, the first step of the process is selecting effective media.

In-store demonstrations, samples, coupons, contests, and sweepstakes are most likely used for ____.

Physical gestures are one of the major barriers to effective communication through advertising.

Which of the following statements regarding how Brazilians perceive advertisements is true?

Problems of literacy, media availability, and types of media create problems in the communications process at the decoding step.

According to the text, billboards are especially useful in countries:

While developing an international advertisement campaign, which of the following is the first step of the process?

According to the text, the only way to avoid linguistic problems in advertising communication is:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters