Question 1

'Asahi' is the largest newspaper of ____.

Accepted Answer

A)  Germany 
B)  Spain 
C)  Japan 
D)  Mexico 
E)  China 
A)  Germany 
B)  Spain 
C)  Japan 
D)  Mexico 
E)  China

Question 2

Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

Accepted Answer

A)  Public relations 
B)  Direct selling 
C)  Trade shows 
D)  Personal selling 
E)  Sales promotion 
A)  Public relations 
B)  Direct selling 
C)  Trade shows 
D)  Personal selling 
E)  Sales promotion

Question 3

The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.

Accepted Answer

A) True 
 B)False

Question 4

For most companies, which of the following are the major components in the marketing communications mix?

Accepted Answer

A)  Public relations and advertising 
B)  Direct selling and trade shows 
C)  Advertising and personal selling 
D)  Public relations and sales promotions 
E)  Direct selling and sales promotions 
A)  Public relations and advertising 
B)  Direct selling and trade shows 
C)  Advertising and personal selling 
D)  Public relations and sales promotions 
E)  Direct selling and sales promotions

Question 5

According to the text, Austria is a best illustration of how media choice can be distorted due to ____.

Accepted Answer

A)  literacy levels 
B)  government laws 
C)  cultural differences 
D)  advertising taxation 
E)  standard of living 
A)  literacy levels 
B)  government laws 
C)  cultural differences 
D)  advertising taxation 
E)  standard of living

Question 6

The encoding step of the communications process is important as a check on the effectiveness of the other steps.

Accepted Answer

A) True 
 B)False

Question 7

List the seven steps in creating an international advertising campaign.

Accepted Answer

The seven steps to be followed while cre

Question 8

_____ is an innovation that will make regional advertising in diverse cultures easier than it presently is when using cable or satellite television. It allows ESPN, which offers this service, to fill visual real estate-blank walls, streets, stadium sidings-with computer-generated visuals that look like they belong in the scene.

Accepted Answer

A)  Princeton Video Imaging 
B)  Texas Digital Imaging 
C)  Massachusetts Video Imaging 
D)  Texas Visual Imaging 
E)  Princeton Digital Imaging 
A)  Princeton Video Imaging 
B)  Texas Digital Imaging 
C)  Massachusetts Video Imaging 
D)  Texas Visual Imaging 
E)  Princeton Digital Imaging

Question 9

Once a message, in the international communications process, has been decoded, it goes to the _____ stage.

Accepted Answer

A)  feedback 
B)  receiver 
C)  message channel selection 
D)  encoding 
E)  identifying the message source 
A)  feedback 
B)  receiver 
C)  message channel selection 
D)  encoding 
E)  identifying the message source

Question 10

According to the text, one of the reasons for the notably low use of foreign national consumer magazines by international advertisers is that:

Accepted Answer

A)  consumers in most of the countries rarely read magazines. 
B)  few magazines have a large circulation and provide reliable circulation data. 
C)  in most international markets, consumers read American magazines. 
D)  international magazines are generally incompatible with company values. 
E)  advertising in magazines is costly as compared to any other medium of advertisement. 
A)  consumers in most of the countries rarely read magazines. 
B)  few magazines have a large circulation and provide reliable circulation data. 
C)  in most international markets, consumers read American magazines. 
D)  international magazines are generally incompatible with company values. 
E)  advertising in magazines is costly as compared to any other medium of advertisement.

Question 11

Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:

Accepted Answer

A)  identifying the various possible feedbacks to the message. 
B)  encoding the message. 
C)  choosing the appropriate channel for the message. 
D)  decoding the message. 
E)  minimizing noise in the communication channel. 
A)  identifying the various possible feedbacks to the message. 
B)  encoding the message. 
C)  choosing the appropriate channel for the message. 
D)  decoding the message. 
E)  minimizing noise in the communication channel.

Question 12

_____ communications are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations.

Accepted Answer

A)  International 
B)  Integrated marketing 
C)  Public 
D)  Management 
E)  Grapevine 
A)  International 
B)  Integrated marketing 
C)  Public 
D)  Management 
E)  Grapevine

Question 13

With reference to a communication process, using the Internet as a medium when only a small percentage of an intended market has access to the Internet, is an example of error related to:

Accepted Answer

A)  feedback. 
B)  decoding. 
C)  message channel selection. 
D)  encoding. 
E)  message selection. 
A)  feedback. 
B)  decoding. 
C)  message channel selection. 
D)  encoding. 
E)  message selection.

Question 14

Blogs, social networking, and video sharing are examples of media commonly known as ____.

Accepted Answer

A)  global media 
B)  local media 
C)  popular media 
D)  social media 
E)  widespread media 
A)  global media 
B)  local media 
C)  popular media 
D)  social media 
E)  widespread media

Question 15

Which of the following elements of a communication process refers to external influences, such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?

Accepted Answer

A)  Selecting a message source 
B)  Encoding 
C)  Selecting a message channel 
D)  Decoding 
E)  Noise 
A)  Selecting a message source 
B)  Encoding 
C)  Selecting a message channel 
D)  Decoding 
E)  Noise

Question 16

According to the text, which of the following creates a problem in the communications process at the encoding step?

Accepted Answer

A)  Problems of literacy 
B)  Amount of budget 
C)  Seasonality of the product 
D)  Government regulations 
E)  Market segmentation 
A)  Problems of literacy 
B)  Amount of budget 
C)  Seasonality of the product 
D)  Government regulations 
E)  Market segmentation

Question 17

Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.

Accepted Answer

A) True 
 B)False

Question 18

A market offering is a bundle of satisfactions that the buyer receives.

Accepted Answer

A) True 
 B)False

Question 19

Describe the essential elements of a communication process.

Accepted Answer

The essential elements of a communicatio

Question 20

All of the following statements are true regarding legal constraints on advertising EXCEPT:

Accepted Answer

A)  in Germany, it is illegal to use any comparative terminology. 
B)  Chinese government has banned pigs in advertising. 
C)  in Kuwait, advertising is not allowed on the government-controlled TV network. 
D)  the European Union limits product placement in foreign programming but not EU-produced material. 
E)  Russian law forbids subliminal advertising. 
A)  in Germany, it is illegal to use any comparative terminology. 
B)  Chinese government has banned pigs in advertising. 
C)  in Kuwait, advertising is not allowed on the government-controlled TV network. 
D)  the European Union limits product placement in foreign programming but not EU-produced material. 
E)  Russian law forbids subliminal advertising.

'Asahi' is the largest newspaper of ____.

Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.

For most companies, which of the following are the major components in the marketing communications mix?

According to the text, Austria is a best illustration of how media choice can be distorted due to ____.

The encoding step of the communications process is important as a check on the effectiveness of the other steps.

List the seven steps in creating an international advertising campaign.

Once a message, in the international communications process, has been decoded, it goes to the _____ stage.

According to the text, one of the reasons for the notably low use of foreign national consumer magazines by international advertisers is that:

Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:

_____ communications are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations.

With reference to a communication process, using the Internet as a medium when only a small percentage of an intended market has access to the Internet, is an example of error related to:

Blogs, social networking, and video sharing are examples of media commonly known as ____.

Which of the following elements of a communication process refers to external influences, such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?

According to the text, which of the following creates a problem in the communications process at the encoding step?

Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.

A market offering is a bundle of satisfactions that the buyer receives.

Describe the essential elements of a communication process.

All of the following statements are true regarding legal constraints on advertising EXCEPT:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 16: Integrated Marketing Communications and International Advertising

'Asahi' is the largest newspaper of ____.

Which of the following elements of integrated marketing communications is related to encouraging the press to cover positive stories about companies and managing unfavorable rumors, stories, and events?

The role of public relations is to create good relationships with the popular press and other media to help companies communicate messages to their publics-customers, the general public, and governmental regulators.

For most companies, which of the following are the major components in the marketing communications mix?

According to the text, Austria is a best illustration of how media choice can be distorted due to ____.

The encoding step of the communications process is important as a check on the effectiveness of the other steps.

List the seven steps in creating an international advertising campaign.

Once a message, in the international communications process, has been decoded, it goes to the _____ stage.

According to the text, one of the reasons for the notably low use of foreign national consumer magazines by international advertisers is that:

Janet is assisting the IMC manager with the design and language to be used in an upcoming promotional campaign. The manager knows what she wants to say but is having trouble coming up with the right language. Janet is trying to help her in:

_____ communications are composed of advertising, sales promotions, trade shows, personal selling, direct selling, and public relations.

With reference to a communication process, using the Internet as a medium when only a small percentage of an intended market has access to the Internet, is an example of error related to:

Blogs, social networking, and video sharing are examples of media commonly known as ____.

Which of the following elements of a communication process refers to external influences, such as competitive advertising, other sales personnel, and confusion at the receiving end that can detract from the ultimate effectiveness of the communication?

According to the text, which of the following creates a problem in the communications process at the encoding step?

Contests, sweepstakes, sponsorship of special events such as concerts are techniques used for maintaining and improving public relations.

A market offering is a bundle of satisfactions that the buyer receives.

Describe the essential elements of a communication process.

All of the following statements are true regarding legal constraints on advertising EXCEPT:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters