Exam 1: The Scope and Challenge of International Marketing

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.

International marketing is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

According to the text, the primary difference in the practice of marketing at the domestic versus the international level is:

Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.

The task of _____ is the most challenging and important one confronting international marketers.

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan?

What is the impact of the "alien status" of a company?

Which of the following is a controllable element for an international marketer?

Which of the following is NOT a feature of firms at the internationalization stage of regular foreign marketing?

For a company at the _____ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions.

_____ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.

The difference between domestic and international marketing lies in the different concepts of marketing.

With respect to the environment in which a business operates, such factors as competition, legal restraints, government controls, and the weather would all be examples of what are called:

James Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages BEST characterizes the stage of international marketing involvement for Mr. Bright's company?

Describe the "regular foreign marketing" stage of international marketing involvement.

Why is the international marketer's task more difficult than that of the domestic marketer?

Which of the following is the most effective way to achieve organizational global awareness?

The primary obstacles to success in international marketing are a person's _____ and an associated ethnocentrism.

The Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis, with separate marketing strategies for each country. The company is using which of the following concepts to formulate its international policies and strategies?

The foreign uncontrollable environment is the same as the domestic uncontrollable environment.