Exam 1: The Scope and Challenge of International Marketing

The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives.

The international marketer must deal with at least two levels of uncontrollable uncertainty.

Explain with an example how domestic competition affects prospects of an international marketer.

A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research.

_____ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

Which of the following is TRUE regarding the stages of international marketing involvement?

Competition within the home country can have a profound effect on the international marketer's task. Which of the following BEST illustrates this statement?

Companies from _____ lead in foreign investment in the United States.

All of the following would be considered to be controllable elements of marketing decisions EXCEPT:

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

Companies from Japan are the leading group of investors in the United States.

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following would be the first-step to take to avoid the aforementioned errors?

The _____ and issues abroad are often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

There are a variety of stages in the process of becoming involved in international marketing. Which of the following best describes the stage of development where the company's products reach a foreign market through no conscious effort on the part of the marketer?

Which of the following is the most critical difference between domestic marketing and international marketing?

All of the following would be among the domestic marketer's controllable environmental variables EXCEPT:

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.

Which of the following is NOT one of the stages of international marketing involvement?

Which of the following is an uncontrollable element for an international marketer?

In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. We do not consciously think about that distance; we just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their own rules for contact when speaking. The preceding is an illustration of what is called applying a _____ when reviewing the mentioned social custom of contact.