Question 1

Which of the following is an obvious strategy organizations should use to build global awareness into organizations?

Accepted Answer

A)  Establish subsidiaries in culturally diverse countries, thus leading to inter-cultural communication. 
B)  Select individual managers specifically for their demonstrated global awareness. 
C)  Recruit managers from other nations to increase diversity. 
D)  Organize foreign trips for managers to improve their understanding. 
E)  Increase mix of diversity in the employee profile of the organization. 
A)  Establish subsidiaries in culturally diverse countries, thus leading to inter-cultural communication. 
B)  Select individual managers specifically for their demonstrated global awareness. 
C)  Recruit managers from other nations to increase diversity. 
D)  Organize foreign trips for managers to improve their understanding. 
E)  Increase mix of diversity in the employee profile of the organization.

Question 2

The international marketer is not affected by domestic competition.

Accepted Answer

A) True 
 B)False

Question 3

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile.

Accepted Answer

A) True 
 B)False

Question 4

For companies today, becoming international is a luxury only some can afford.

Accepted Answer

A) True 
 B)False

Question 5

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Accepted Answer

A)  Regionalism 
B)  Holism 
C)  Self-reference criterion 
D)  Segregation 
E)  Xenophobia 
A)  Regionalism 
B)  Holism 
C)  Self-reference criterion 
D)  Segregation 
E)  Xenophobia

Question 6

Which of the following is a possible outcome of the alien status of a company?

Accepted Answer

A)  The company can be seen as an exploiter. 
B)  The company receives preferred treatment at the hands of politicians. 
C)  Political activists can rally support for the company. 
D)  Local individuals are given control of management. 
E)  The company is viewed as a platform for cultural integration. 
A)  The company can be seen as an exploiter. 
B)  The company receives preferred treatment at the hands of politicians. 
C)  Political activists can rally support for the company. 
D)  Local individuals are given control of management. 
E)  The company is viewed as a platform for cultural integration.

Question 7

Which of the following is an example of a positive political action that favored international marketing?

Accepted Answer

A)  Abolition of apartheid in South Africa 
B)  Trade ban on Libya 
C)  Trade embargo on Cuba 
D)  Tariff hike for imports established by China 
E)  Coupling human rights issues with foreign trade policy 
A)  Abolition of apartheid in South Africa 
B)  Trade ban on Libya 
C)  Trade embargo on Cuba 
D)  Tariff hike for imports established by China 
E)  Coupling human rights issues with foreign trade policy

Question 8

Which of the following is true of ethnocentrism?

Accepted Answer

A)  It is the cultural binding force among a diverse employee population in an organization. 
B)  It is generally a problem when managers from affluent countries work with managers and markets in less affluent countries. 
C)  American managers have generally been uninfluenced by it, especially in the beginning of the 21st century. 
D)  Ethnocentrism is the causative factor behind the phenomenon of self-reference criterion. 
E)  Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism. 
A)  It is the cultural binding force among a diverse employee population in an organization. 
B)  It is generally a problem when managers from affluent countries work with managers and markets in less affluent countries. 
C)  American managers have generally been uninfluenced by it, especially in the beginning of the 21st century. 
D)  Ethnocentrism is the causative factor behind the phenomenon of self-reference criterion. 
E)  Self-reference criterion is universally considered the technique to reduce or eliminate ethnocentrism.

Question 9

One uncontrollable element that is generally well understood is the level of technology.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following reflects the relation between international business and domestic business?

Accepted Answer

A)  Domestic economic climate does not normally impact international businesses. 
B)  Domestic businesses find it relatively easy to manage profits in the current scenario. 
C)  Most domestic businesses are the result of customization efforts of international businesses. 
D)  The ability to invest abroad is to a large extent a function of domestic economic vitality. 
E)  Domestic businesses are more viable as capital tends to move toward minimum use. 
A)  Domestic economic climate does not normally impact international businesses. 
B)  Domestic businesses find it relatively easy to manage profits in the current scenario. 
C)  Most domestic businesses are the result of customization efforts of international businesses. 
D)  The ability to invest abroad is to a large extent a function of domestic economic vitality. 
E)  Domestic businesses are more viable as capital tends to move toward minimum use.

Question 11

Understanding one's own culture normally requires no additional study.

Accepted Answer

A) True 
 B)False

Question 12

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Accepted Answer

A) True 
 B)False

Question 13

Explain the concept of the self-reference criterion (SRC).

Accepted Answer

SRC is an unconscious referenc

Question 14

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

Accepted Answer

The steps are: (1) define the business p

Question 15

Which of the following will aid a manager in understanding some Latin Americans' reluctance toward foreign investment or Chinese reluctance to open completely to outsiders?

Accepted Answer

A)  A better understanding of global economic trends. 
B)  A deeper understanding of world market potential. 
C)  A tolerance toward cultural differences. 
D)  An understanding of microeconomics. 
E)  A historical perspective. 
A)  A better understanding of global economic trends. 
B)  A deeper understanding of world market potential. 
C)  A tolerance toward cultural differences. 
D)  An understanding of microeconomics. 
E)  A historical perspective.

Question 16

Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

Accepted Answer

A)  Political forces. 
B)  Competitive structure. 
C)  Economic climate. 
D)  Cultural forces. 
E)  Legal forces. 
A)  Political forces. 
B)  Competitive structure. 
C)  Economic climate. 
D)  Cultural forces. 
E)  Legal forces.

Question 17

In order for a company to be globally aware, what are the two things a company must do?

Accepted Answer

In order for a company to be globally aw

Question 18

Which of the following is true of the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Accepted Answer

A)  Firms may not begin internationalization at these stages 
B)  They represent careful strategic thinking about international expansion 
C)  They are more reactive in nature 
D)  Firms cannot be at both the stages simultaneously 
E)  They are sequential in the process of internationalization 
A)  Firms may not begin internationalization at these stages 
B)  They represent careful strategic thinking about international expansion 
C)  They are more reactive in nature 
D)  Firms cannot be at both the stages simultaneously 
E)  They are sequential in the process of internationalization

Question 19

Describe the internationalization that has occurred in U.S. businesses.

Accepted Answer

With the increasing globalization of mar

Question 20

A company at the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

Accepted Answer

A) True 
 B)False

Which of the following is an obvious strategy organizations should use to build global awareness into organizations?

The international marketer is not affected by domestic competition.

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile.

For companies today, becoming international is a luxury only some can afford.

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Which of the following is a possible outcome of the alien status of a company?

Which of the following is an example of a positive political action that favored international marketing?

Which of the following is true of ethnocentrism?

One uncontrollable element that is generally well understood is the level of technology.

Which of the following reflects the relation between international business and domestic business?

Understanding one's own culture normally requires no additional study.

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Explain the concept of the self-reference criterion (SRC).

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

Which of the following will aid a manager in understanding some Latin Americans' reluctance toward foreign investment or Chinese reluctance to open completely to outsiders?

Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

In order for a company to be globally aware, what are the two things a company must do?

Which of the following is true of the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Describe the internationalization that has occurred in U.S. businesses.

A company at the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

Which of the following is an obvious strategy organizations should use to build global awareness into organizations?

The international marketer is not affected by domestic competition.

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile.

For companies today, becoming international is a luxury only some can afford.

_____ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Which of the following is a possible outcome of the alien status of a company?

Which of the following is an example of a positive political action that favored international marketing?

Which of the following is true of ethnocentrism?

One uncontrollable element that is generally well understood is the level of technology.

Which of the following reflects the relation between international business and domestic business?

Understanding one's own culture normally requires no additional study.

The process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political, and economic shock.

Explain the concept of the self-reference criterion (SRC).

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.

Which of the following will aid a manager in understanding some Latin Americans' reluctance toward foreign investment or Chinese reluctance to open completely to outsiders?

Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

In order for a company to be globally aware, what are the two things a company must do?

Which of the following is true of the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?

Describe the internationalization that has occurred in U.S. businesses.

A company at the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries.

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters