Question 1

The level of technology is an uncontrollable element for international marketers.

Accepted Answer

A) True 
 B)False

Question 2

List and briefly describe the four events or trends described in the text that have shaped international business beyond today's bumpy roads and into the future.

Accepted Answer

Of all the events and trends affecting g

Question 3

Which of the following organizations seem better equipped for internationalization?

Accepted Answer

A)  A firm that has more than two liaison offices in foreign countries 
B)  A firm that has a production capacity that is much greater than home market demand 
C)  A firm that has more than three production facilities in the home market 
D)  A firm that has a culturally diverse employee profile 
E)  A firm that has experienced increased profits in home market for three consecutive years 
A)  A firm that has more than two liaison offices in foreign countries 
B)  A firm that has a production capacity that is much greater than home market demand 
C)  A firm that has more than three production facilities in the home market 
D)  A firm that has a culturally diverse employee profile 
E)  A firm that has experienced increased profits in home market for three consecutive years

Question 4

Domestic foreign policy is an example of an international uncontrollable element affecting a firm's international marketing success.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following BEST exemplifies the tolerance of a globally aware manager?

Accepted Answer

A)  You should be familiar with the leading cultural trends in the world. 
B)  You have to accept as your own the cultural ways of another. 
C)  You must allow others to be different and equal. 
D)  You must be aware of globally accepted culturally standards. 
E)  You must have undertaken courses in cultural differences. 
A)  You should be familiar with the leading cultural trends in the world. 
B)  You have to accept as your own the cultural ways of another. 
C)  You must allow others to be different and equal. 
D)  You must be aware of globally accepted culturally standards. 
E)  You must have undertaken courses in cultural differences.

Question 6

Ralph Waite has just been assigned the task of reviewing his company's international investment opportunities. He knows that his view of the list of opportunities should be tempered by foreign environment uncontrollables that might be encountered. Which of the following would be the BEST illustration of a foreign environmental uncontrollable that Mr. Waite should investigate?

Accepted Answer

A)  A country's level of technology. 
B)  Pricing policies in the foreign country. 
C)  The ability to do research in the foreign country. 
D)  Manufacturing capabilities in the foreign country. 
E)  The ability to do advertising in the foreign country. 
A)  A country's level of technology. 
B)  Pricing policies in the foreign country. 
C)  The ability to do research in the foreign country. 
D)  Manufacturing capabilities in the foreign country. 
E)  The ability to do advertising in the foreign country.

Question 7

-Which of the following is the reason why the international marketer's task is more complicated than that of the domestic marketer?

Accepted Answer

A)  Because the international marketer must change his marketing goals in the various countries of operation. 
B)  Because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. 
C)  Because technological standardization could challenge effective customization in different markets. 
D)  Because international trade regulations still do not allow free trade in most markets across the globe. 
E)  Because lack of competent skills makes effective service a major challenge. 
A)  Because the international marketer must change his marketing goals in the various countries of operation. 
B)  Because the international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. 
C)  Because technological standardization could challenge effective customization in different markets. 
D)  Because international trade regulations still do not allow free trade in most markets across the globe. 
E)  Because lack of competent skills makes effective service a major challenge.

Question 8

In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.

Accepted Answer

A) True 
 B)False

Question 9

All of the following events and trends are among the four major trends described in the chapter as having a major impact or effect on global business EXCEPT:

Accepted Answer

A)  the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe. 
B)  the rapid growth of the World Trade Organization and regional free trade areas such as NAFTA and the European Union. 
C)  the burgeoning impact of the Internet and other global media on the dissolution of national borders. 
D)  the trend toward decreasing OPEC profits as oil reserves decline in the 21st century. 
E)  the mandate to properly manage the resources and global environment for the generations to come. 
A)  the trend toward the acceptance of the free market system among developing countries in Latin America, Asia, and Eastern Europe. 
B)  the rapid growth of the World Trade Organization and regional free trade areas such as NAFTA and the European Union. 
C)  the burgeoning impact of the Internet and other global media on the dissolution of national borders. 
D)  the trend toward decreasing OPEC profits as oil reserves decline in the 21st century. 
E)  the mandate to properly manage the resources and global environment for the generations to come.

Question 10

To be an effective international marketer, why is it necessary to master cultural adjustment? Explain.

Accepted Answer

The marketers must adjust their marketin

Question 11

A part of cross-cultural analysis requires understanding of one's own culture. Why is it surprising that understanding one's own culture requires additional study?

Accepted Answer

A)  Because self-criticism is not easy to build when studying one's own culture. 
B)  Because much of cultural influence on market behavior is at the subconscious level. 
C)  Because of the complexity of the cultural traits in one's own country. 
D)  Because international trade treaties mandate that managers have extensive cultural knowledge of their own country. 
E)  Because cultural influence on one's own market behavior is generally undocumented. 
A)  Because self-criticism is not easy to build when studying one's own culture. 
B)  Because much of cultural influence on market behavior is at the subconscious level. 
C)  Because of the complexity of the cultural traits in one's own country. 
D)  Because international trade treaties mandate that managers have extensive cultural knowledge of their own country. 
E)  Because cultural influence on one's own market behavior is generally undocumented.

Question 12

What are the stages of international marketing involvement?

Accepted Answer

Research has revealed a number of factor

Question 13

At which stage is the primary focus of operations and production to service domestic market needs while the firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets?

Accepted Answer

A)  No direct foreign marketing 
B)  Infrequent foreign marketing 
C)  Regular foreign marketing 
D)  International marketing 
E)  Global marketing 
A)  No direct foreign marketing 
B)  Infrequent foreign marketing 
C)  Regular foreign marketing 
D)  International marketing 
E)  Global marketing

Question 14

Which of the following firms/products reflects a global marketing orientation?

Accepted Answer

A)  A skin-lightening cream aimed at African American women 
B)  A company promoting Latino jazz musicals 
C)  A firm producing high-end sailing yachts 
D)  A fast-food company selling beef burgers 
E)  A Japanese to English translating software 
A)  A skin-lightening cream aimed at African American women 
B)  A company promoting Latino jazz musicals 
C)  A firm producing high-end sailing yachts 
D)  A fast-food company selling beef burgers 
E)  A Japanese to English translating software

Question 15

In a domestic situation, political details and the ramifications of political and legal events are often more transparent than they are in some foreign countries.

Accepted Answer

A) True 
 B)False

Question 16

The most profound change in the orientation of a company toward markets and associated planning activities happens at the "regular foreign marketing" stage of the international marketing involvement.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is an uncontrollable factor in a domestic environment?

Accepted Answer

A)  Firm characteristics 
B)  Competitive structure 
C)  Channels of distribution 
D)  Price 
E)  Promotion 
A)  Firm characteristics 
B)  Competitive structure 
C)  Channels of distribution 
D)  Price 
E)  Promotion

Question 18

Amy Sims has been assigned the task of preparing a marketing plan for company for the next year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and:

Accepted Answer

A)  demand. 
B)  cultural forces. 
C)  competition. 
D)  economic climate. 
E)  promotion. 
A)  demand. 
B)  cultural forces. 
C)  competition. 
D)  economic climate. 
E)  promotion.

Question 19

What is the most profound change for firms at the global marketing stage of internationalization?

Accepted Answer

A)  Companies treat the world, along with home market, as one market 
B)  Sales to foreign markets are made as and when goods become available 
C)  Temporary surpluses are marketed in foreign markets 
D)  Planning involves production of goods outside the home market 
E)  Production capacity exceeds domestic demand 
A)  Companies treat the world, along with home market, as one market 
B)  Sales to foreign markets are made as and when goods become available 
C)  Temporary surpluses are marketed in foreign markets 
D)  Planning involves production of goods outside the home market 
E)  Production capacity exceeds domestic demand

Question 20

Which of the following organizations has a better chance of accelerating their internationalization process?

Accepted Answer

A)  Firms with key managers well networked internationally 
B)  Firms requiring global standards for employee skills 
C)  Firms with excess production capacity than their domestic demand 
D)  Firms using the Internet as their major communication platform 
E)  Firms that aim at outsourcing non-core business functions 
A)  Firms with key managers well networked internationally 
B)  Firms requiring global standards for employee skills 
C)  Firms with excess production capacity than their domestic demand 
D)  Firms using the Internet as their major communication platform 
E)  Firms that aim at outsourcing non-core business functions

The level of technology is an uncontrollable element for international marketers.

List and briefly describe the four events or trends described in the text that have shaped international business beyond today's bumpy roads and into the future.

Which of the following organizations seem better equipped for internationalization?

Domestic foreign policy is an example of an international uncontrollable element affecting a firm's international marketing success.

Which of the following BEST exemplifies the tolerance of a globally aware manager?

-Which of the following is the reason why the international marketer's task is more complicated than that of the domestic marketer?

In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.

All of the following events and trends are among the four major trends described in the chapter as having a major impact or effect on global business EXCEPT:

To be an effective international marketer, why is it necessary to master cultural adjustment? Explain.

A part of cross-cultural analysis requires understanding of one's own culture. Why is it surprising that understanding one's own culture requires additional study?

What are the stages of international marketing involvement?

At which stage is the primary focus of operations and production to service domestic market needs while the firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets?

Which of the following firms/products reflects a global marketing orientation?

In a domestic situation, political details and the ramifications of political and legal events are often more transparent than they are in some foreign countries.

The most profound change in the orientation of a company toward markets and associated planning activities happens at the "regular foreign marketing" stage of the international marketing involvement.

Which of the following is an uncontrollable factor in a domestic environment?

What is the most profound change for firms at the global marketing stage of internationalization?

Which of the following organizations has a better chance of accelerating their internationalization process?

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

The level of technology is an uncontrollable element for international marketers.

List and briefly describe the four events or trends described in the text that have shaped international business beyond today's bumpy roads and into the future.

Which of the following organizations seem better equipped for internationalization?

Domestic foreign policy is an example of an international uncontrollable element affecting a firm's international marketing success.

Which of the following BEST exemplifies the tolerance of a globally aware manager?

-Which of the following is the reason why the international marketer's task is more complicated than that of the domestic marketer?

In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions.

All of the following events and trends are among the four major trends described in the chapter as having a major impact or effect on global business EXCEPT:

To be an effective international marketer, why is it necessary to master cultural adjustment? Explain.

A part of cross-cultural analysis requires understanding of one's own culture. Why is it surprising that understanding one's own culture requires additional study?

What are the stages of international marketing involvement?

At which stage is the primary focus of operations and production to service domestic market needs while the firm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets?

Which of the following firms/products reflects a global marketing orientation?

In a domestic situation, political details and the ramifications of political and legal events are often more transparent than they are in some foreign countries.

The most profound change in the orientation of a company toward markets and associated planning activities happens at the "regular foreign marketing" stage of the international marketing involvement.

Which of the following is an uncontrollable factor in a domestic environment?

What is the most profound change for firms at the global marketing stage of internationalization?

Which of the following organizations has a better chance of accelerating their internationalization process?

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters