Question 1

The big question in global marketing management today is "standardization versus adaptation."

Accepted Answer

A) True 
 B)False

Question 2

The _____ process is a primary medium of organizational learning:

Accepted Answer

A)  expansion 
B)  managing 
C)  supervisory 
D)  recruitment 
E)  marketing 
A)  expansion 
B)  managing 
C)  supervisory 
D)  recruitment 
E)  marketing

Question 3

Multinational companies need to make comprehensive decisions regarding key strategic choices such as concentration versus dispersion in order to enhance their competitiveness and to capitalize on global marketplace opportunities.

Accepted Answer

A) True 
 B)False

Question 4

A company has four different modes of foreign market entry. Which of the following would NOT be among those modes?

Accepted Answer

A)  Exporting 
B)  Nonequity importing 
C)  Contractual agreements 
D)  Strategic alliances 
E)  Direct foreign investment 
A)  Exporting 
B)  Nonequity importing 
C)  Contractual agreements 
D)  Strategic alliances 
E)  Direct foreign investment

Question 5

During the global downturn of the 1990s, Company A had more global marketing operations than Company B. Which of the following statements is true in this regard?

Accepted Answer

A)  B was more likely to have suffered in the recent financial downturn. 
B)  A was more likely to have suffered in the recent financial downturn. 
C)  Both A and B were equally likely to have suffered. 
D)  Global marketing operations have no connection with losses during a financial crisis. 
E)  B was in a better position to adjust to fluctuations in tax rates. 
A)  B was more likely to have suffered in the recent financial downturn. 
B)  A was more likely to have suffered in the recent financial downturn. 
C)  Both A and B were equally likely to have suffered. 
D)  Global marketing operations have no connection with losses during a financial crisis. 
E)  B was in a better position to adjust to fluctuations in tax rates.

Question 6

John Deere Tractor Company has just completed a marketing plan for entering South Africa. Included in this plan is the establishment of what is to be done, by whom, how it will be done, and when. Which of the following phases of the international planning process has John Deere planners just completed?

Accepted Answer

A)  Phase 1 
B)  Phase 2 
C)  Phase 3 
D)  Phase 4 
E)  Phase 5 
A)  Phase 1 
B)  Phase 2 
C)  Phase 3 
D)  Phase 4 
E)  Phase 5

Question 7

With indirect exporting the company sells to a customer in another country.

Accepted Answer

A) True 
 B)False

Question 8

Briefly, explain the benefits of global marketing.

Accepted Answer

When large market segments can be identi

Question 9

With _____ exporting, the company sells to a customer in another country.

Accepted Answer

A)  direct 
B)  indirect 
C)  multiple layers 
D)  parallel 
E)  synergistic 
A)  direct 
B)  indirect 
C)  multiple layers 
D)  parallel 
E)  synergistic

Question 10

In order to enhance their competitiveness and to capitalize on global marketplace opportunities, comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs. independence, concentration vs. dispersion, and ____.

Accepted Answer

A)  import vs. export 
B)  direct sales vs. franchising 
C)  standardization vs. adaptation 
D)  mass production vs. customization 
E)  international vs. global 
A)  import vs. export 
B)  direct sales vs. franchising 
C)  standardization vs. adaptation 
D)  mass production vs. customization 
E)  international vs. global

Question 11

Where legal and cultural barriers exist, it is preferable to buy an existing business than to enter into a joint venture.

Accepted Answer

A) True 
 B)False

Question 12

List the four phases of the international planning process.

Accepted Answer

The four phases are: (a) Phase 1--Prelim

Question 13

A company has four different modes of foreign market entry from which to select. Briefly describe each of these modes.

Accepted Answer

The modes of foreign entry are exporting

Question 14

Which of the following would be subjects analyzed or explored in the first phase of the international planning process?

Accepted Answer

A)  Company character 
B)  Product adaptation 
C)  Advertising 
D)  Situation analysis 
E)  Budgets 
A)  Company character 
B)  Product adaptation 
C)  Advertising 
D)  Situation analysis 
E)  Budgets

Question 15

A recent study of North American and European corporations indicated that the need to stay cost competitive was the most important external issue.

Accepted Answer

A) True 
 B)False

Question 16

KFC began selling Youtiau, a kind of Chinese doughnut, at its outlet in China. The Youtiau is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.

Accepted Answer

A)  positioning 
B)  localization 
C)  segmentation 
D)  indigenous 
E)  brand 
A)  positioning 
B)  localization 
C)  segmentation 
D)  indigenous 
E)  brand

Question 17

When a company conducts Phase 2 of the international planning process, one of the questions generated in this phase is:

Accepted Answer

A)  are there identifiable market segments that allow for common marketing mix tactics across countries? 
B)  have objectives and goals been established? 
C)  have all budgets been determined within the constraints of resources? 
D)  have action programs begun? 
E)  have responsibilities been established for implementation and control? 
A)  are there identifiable market segments that allow for common marketing mix tactics across countries? 
B)  have objectives and goals been established? 
C)  have all budgets been determined within the constraints of resources? 
D)  have action programs begun? 
E)  have responsibilities been established for implementation and control?

Question 18

The text cites studies that report firms committed to international marketing gain competitive advantages from ____.

Accepted Answer

A)  delaying entry into specific regions 
B)  an extensive advertising campaign 
C)  developing professional relationships 
D)  clustering operations in specific regions 
E)  using central regional warehouses 
A)  delaying entry into specific regions 
B)  an extensive advertising campaign 
C)  developing professional relationships 
D)  clustering operations in specific regions 
E)  using central regional warehouses

Question 19

Franchising is a rapidly growing form of licensing in which the franchiser provides a standard package of products, systems, and management services, and the franchisee provides market knowledge, capital, and personal involvement in management.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a question that is not likely to be generated by Phase 2 of the international planning process?

Accepted Answer

A)  Are there identifiable market segments that allow for common marketing mix tactics across countries? 
B)  Which cultural adaptations are necessary for successful acceptance of the marketing mix? 
C)  Will adaptation costs allow profitable market entry? 
D)  Which environmental adaptations are necessary for successful acceptance of the marketing mix? 
E)  Which country market to make a market investment in? 
A)  Are there identifiable market segments that allow for common marketing mix tactics across countries? 
B)  Which cultural adaptations are necessary for successful acceptance of the marketing mix? 
C)  Will adaptation costs allow profitable market entry? 
D)  Which environmental adaptations are necessary for successful acceptance of the marketing mix? 
E)  Which country market to make a market investment in?

The big question in global marketing management today is "standardization versus adaptation."

The _____ process is a primary medium of organizational learning:

Multinational companies need to make comprehensive decisions regarding key strategic choices such as concentration versus dispersion in order to enhance their competitiveness and to capitalize on global marketplace opportunities.

A company has four different modes of foreign market entry. Which of the following would NOT be among those modes?

During the global downturn of the 1990s, Company A had more global marketing operations than Company B. Which of the following statements is true in this regard?

With indirect exporting the company sells to a customer in another country.

Briefly, explain the benefits of global marketing.

With _____ exporting, the company sells to a customer in another country.

In order to enhance their competitiveness and to capitalize on global marketplace opportunities, comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs. independence, concentration vs. dispersion, and ____.

Where legal and cultural barriers exist, it is preferable to buy an existing business than to enter into a joint venture.

List the four phases of the international planning process.

A company has four different modes of foreign market entry from which to select. Briefly describe each of these modes.

Which of the following would be subjects analyzed or explored in the first phase of the international planning process?

A recent study of North American and European corporations indicated that the need to stay cost competitive was the most important external issue.

KFC began selling Youtiau, a kind of Chinese doughnut, at its outlet in China. The Youtiau is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.

When a company conducts Phase 2 of the international planning process, one of the questions generated in this phase is:

The text cites studies that report firms committed to international marketing gain competitive advantages from ____.

Franchising is a rapidly growing form of licensing in which the franchiser provides a standard package of products, systems, and management services, and the franchisee provides market knowledge, capital, and personal involvement in management.

Which of the following is a question that is not likely to be generated by Phase 2 of the international planning process?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 12: Global Marketing Management: Planning and Organization

The big question in global marketing management today is "standardization versus adaptation."

The _____ process is a primary medium of organizational learning:

Multinational companies need to make comprehensive decisions regarding key strategic choices such as concentration versus dispersion in order to enhance their competitiveness and to capitalize on global marketplace opportunities.

A company has four different modes of foreign market entry. Which of the following would NOT be among those modes?

During the global downturn of the 1990s, Company A had more global marketing operations than Company B. Which of the following statements is true in this regard?

With indirect exporting the company sells to a customer in another country.

Briefly, explain the benefits of global marketing.

With _____ exporting, the company sells to a customer in another country.

In order to enhance their competitiveness and to capitalize on global marketplace opportunities, comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs. independence, concentration vs. dispersion, and ____.

Where legal and cultural barriers exist, it is preferable to buy an existing business than to enter into a joint venture.

List the four phases of the international planning process.

A company has four different modes of foreign market entry from which to select. Briefly describe each of these modes.

Which of the following would be subjects analyzed or explored in the first phase of the international planning process?

A recent study of North American and European corporations indicated that the need to stay cost competitive was the most important external issue.

KFC began selling Youtiau, a kind of Chinese doughnut, at its outlet in China. The Youtiau is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.

When a company conducts Phase 2 of the international planning process, one of the questions generated in this phase is:

The text cites studies that report firms committed to international marketing gain competitive advantages from ____.

Franchising is a rapidly growing form of licensing in which the franchiser provides a standard package of products, systems, and management services, and the franchisee provides market knowledge, capital, and personal involvement in management.

Which of the following is a question that is not likely to be generated by Phase 2 of the international planning process?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters