Question 1

All of the following are specific uses for trade shows in aiding the marketing effort in most countries EXCEPT:

Accepted Answer

A)  selling products. 
B)  reaching prospective customers. 
C)  contacting and evaluating potential agents and distributors. 
D)  dispute settlement. 
E)  marketing. 
A)  selling products. 
B)  reaching prospective customers. 
C)  contacting and evaluating potential agents and distributors. 
D)  dispute settlement. 
E)  marketing.

Question 2

Mary is a new international sales rep for an industrial supply company. She will learn that the inherent nature of industrial goods and the sameness in motive and behavior among business customers create a market where product and marketing mix _____ are commonplace.

Accepted Answer

A)  customization 
B)  localization 
C)  standardization 
D)  simplification 
E)  regulations 
A)  customization 
B)  localization 
C)  standardization 
D)  simplification 
E)  regulations

Question 3

Two basic factors account for the market similarities among industrial goods customers. One factor is the motive or intent of industrial customers is the same. The other factor accounting for the similarity among industrial goods customers is:

Accepted Answer

A)  the inherent nature of the product. 
B)  the customer is seeking satisfaction. 
C)  the government influence over design specifications. 
D)  the tie to services. 
E)  the perishability of the product. 
A)  the inherent nature of the product. 
B)  the customer is seeking satisfaction. 
C)  the government influence over design specifications. 
D)  the tie to services. 
E)  the perishability of the product.

Question 4

One of the key functions of global account managers revolves around the notion of:

Accepted Answer

A)  mass promotion and advertising. 
B)  customer relationship building. 
C)  mergers and acquisitions. 
D)  coordination with customer's staff. 
E)  data gathering and analysis. 
A)  mass promotion and advertising. 
B)  customer relationship building. 
C)  mergers and acquisitions. 
D)  coordination with customer's staff. 
E)  data gathering and analysis.

Question 5

Explain the concept of derived demand. Provide an illustration.

Accepted Answer

Derived demand can be defined as demand

Question 6

Extreme variations in climate create problems in designing equipment that is universally operable.

Accepted Answer

A) True 
 B)False

Question 7

What are the trends that spur demand for technologically advanced products?

Accepted Answer

Three interrelated trends spur demand fo

Question 8

Which of the following is considered to be an important competitive tool in Europe?

Accepted Answer

A)  Adoption of ISO 9000 by a company. 
B)  All packaging instructions are printed in English. 
C)  All pricing is pegged to the dollar as the international standard. 
D)  The ability to incorporate U.S. products into inventories. 
E)  All product components are indigenously sourced. 
A)  Adoption of ISO 9000 by a company. 
B)  All packaging instructions are printed in English. 
C)  All pricing is pegged to the dollar as the international standard. 
D)  The ability to incorporate U.S. products into inventories. 
E)  All product components are indigenously sourced.

Question 9

Which international organization is concerned with standard specifications for electrical equipment for machine tools?

Accepted Answer

A)  The U.S. Department of Labor 
B)  The International Telecommunication Union 
C)  The International Organization for Standardization 
D)  The International Electrotechnical Commission 
E)  The U.S. Chamber of Commerce 
A)  The U.S. Department of Labor 
B)  The International Telecommunication Union 
C)  The International Organization for Standardization 
D)  The International Electrotechnical Commission 
E)  The U.S. Chamber of Commerce

Question 10

For firms producing products and services for industrial markets, a chief reason for venturing abroad is the prospect of high profits with little risk.

Accepted Answer

A) True 
 B)False

Question 11

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

Accepted Answer

A)  Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks. 
B)  Arabic accountants often use the abacus rather than a calculator. 
C)  The Japanese will no longer do business with many U.S. suppliers because their packaging is faulty. 
D)  The French absolutely abhor the term "French fry." 
E)  The universal acceptance of ISO 9000 standards as a guarantee of the suitability of products in consumer applications. 
A)  Farmers in third world countries often prefer less-efficient and lower quality but easier-to-maintain products to do work tasks. 
B)  Arabic accountants often use the abacus rather than a calculator. 
C)  The Japanese will no longer do business with many U.S. suppliers because their packaging is faulty. 
D)  The French absolutely abhor the term "French fry." 
E)  The universal acceptance of ISO 9000 standards as a guarantee of the suitability of products in consumer applications.

Question 12

Describe the most advanced stage of Rostow's economic development model.

Accepted Answer

The most advanced stage (Stage 5) is cal

Question 13

Derived demand can be defined as demand that comes from the psychological aspects of market forces.

Accepted Answer

A) True 
 B)False

Question 14

Until the _____ and _____ agreements, there were few international rules of fair play governing trade in services.

Accepted Answer

A)  WTO; MERCOSUR 
B)  GATT; NAFTA 
C)  FCPA; ISO 
D)  GDP; RRP 
E)  HMO; EU 
A)  WTO; MERCOSUR 
B)  GATT; NAFTA 
C)  FCPA; ISO 
D)  GDP; RRP 
E)  HMO; EU

Question 15

For managers selling capital equipment and big-ticket industrial services, understanding the concept of derived demand is absolutely fundamental to their success.

Accepted Answer

A) True 
 B)False

Question 16

One of the key functions of global account managers revolve around the notion of:

Accepted Answer

A)  mass advertising. 
B)  reconfiguration. 
C)  relationship building. 
D)  corporate air travel. 
E)  possibility thinking. 
A)  mass advertising. 
B)  reconfiguration. 
C)  relationship building. 
D)  corporate air travel. 
E)  possibility thinking.

Question 17

To be competitive in today's global markets, the concept of total quality management (TQM) must be part of all MNCs' management strategy, and TQM starts with:

Accepted Answer

A)  the initial designer. 
B)  the comptroller's office. 
C)  talking with the customers. 
D)  ISO 9000. 
E)  the corporate mission statement. 
A)  the initial designer. 
B)  the comptroller's office. 
C)  talking with the customers. 
D)  ISO 9000. 
E)  the corporate mission statement.

Question 18

The perception of quality rests solely with the quality inspector.

Accepted Answer

A) True 
 B)False

Question 19

If a country is in Stage 5 (the age of mass consumption) of Rostow's five-stage model of economic development, where does the country purchase most of its highest-technology products and services?

Accepted Answer

A)  From Stage 4 suppliers 
B)  From Stage 3 suppliers 
C)  From other Stage 5 suppliers 
D)  From itself-it never needs anyone else 
E)  From Stage 3 and 4 suppliers together 
A)  From Stage 4 suppliers 
B)  From Stage 3 suppliers 
C)  From other Stage 5 suppliers 
D)  From itself-it never needs anyone else 
E)  From Stage 3 and 4 suppliers together

Question 20

With respect to industrial demand, which of the following best characterizes the "traditional society" described in Stage 1 of Rostow's five-stage model of economic development?

Accepted Answer

A)  A service economy is on the horizon. 
B)  The important industrial demand is associated with natural resources extraction. 
C)  Primary needs are related to infrastructure development. 
D)  Manufacturing of both semidurable and nondurable consumer goods begins. 
E)  The focus in on low-cost manufacturing of a variety of consumer and some industrial goods. 
A)  A service economy is on the horizon. 
B)  The important industrial demand is associated with natural resources extraction. 
C)  Primary needs are related to infrastructure development. 
D)  Manufacturing of both semidurable and nondurable consumer goods begins. 
E)  The focus in on low-cost manufacturing of a variety of consumer and some industrial goods.

All of the following are specific uses for trade shows in aiding the marketing effort in most countries EXCEPT:

Mary is a new international sales rep for an industrial supply company. She will learn that the inherent nature of industrial goods and the sameness in motive and behavior among business customers create a market where product and marketing mix _____ are commonplace.

Two basic factors account for the market similarities among industrial goods customers. One factor is the motive or intent of industrial customers is the same. The other factor accounting for the similarity among industrial goods customers is:

One of the key functions of global account managers revolves around the notion of:

Explain the concept of derived demand. Provide an illustration.

Extreme variations in climate create problems in designing equipment that is universally operable.

What are the trends that spur demand for technologically advanced products?

Which of the following is considered to be an important competitive tool in Europe?

Which international organization is concerned with standard specifications for electrical equipment for machine tools?

For firms producing products and services for industrial markets, a chief reason for venturing abroad is the prospect of high profits with little risk.

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

Describe the most advanced stage of Rostow's economic development model.

Derived demand can be defined as demand that comes from the psychological aspects of market forces.

Until the _ and _ agreements, there were few international rules of fair play governing trade in services.

For managers selling capital equipment and big-ticket industrial services, understanding the concept of derived demand is absolutely fundamental to their success.

One of the key functions of global account managers revolve around the notion of:

To be competitive in today's global markets, the concept of total quality management (TQM) must be part of all MNCs' management strategy, and TQM starts with:

The perception of quality rests solely with the quality inspector.

If a country is in Stage 5 (the age of mass consumption) of Rostow's five-stage model of economic development, where does the country purchase most of its highest-technology products and services?

With respect to industrial demand, which of the following best characterizes the "traditional society" described in Stage 1 of Rostow's five-stage model of economic development?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

All of the following are specific uses for trade shows in aiding the marketing effort in most countries EXCEPT:

Mary is a new international sales rep for an industrial supply company. She will learn that the inherent nature of industrial goods and the sameness in motive and behavior among business customers create a market where product and marketing mix _____ are commonplace.

Two basic factors account for the market similarities among industrial goods customers. One factor is the motive or intent of industrial customers is the same. The other factor accounting for the similarity among industrial goods customers is:

One of the key functions of global account managers revolves around the notion of:

Explain the concept of derived demand. Provide an illustration.

Extreme variations in climate create problems in designing equipment that is universally operable.

What are the trends that spur demand for technologically advanced products?

Which of the following is considered to be an important competitive tool in Europe?

Which international organization is concerned with standard specifications for electrical equipment for machine tools?

For firms producing products and services for industrial markets, a chief reason for venturing abroad is the prospect of high profits with little risk.

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

Describe the most advanced stage of Rostow's economic development model.

Derived demand can be defined as demand that comes from the psychological aspects of market forces.

Until the _____ and _____ agreements, there were few international rules of fair play governing trade in services.

For managers selling capital equipment and big-ticket industrial services, understanding the concept of derived demand is absolutely fundamental to their success.

One of the key functions of global account managers revolve around the notion of:

To be competitive in today's global markets, the concept of total quality management (TQM) must be part of all MNCs' management strategy, and TQM starts with:

The perception of quality rests solely with the quality inspector.

If a country is in Stage 5 (the age of mass consumption) of Rostow's five-stage model of economic development, where does the country purchase most of its highest-technology products and services?

With respect to industrial demand, which of the following best characterizes the "traditional society" described in Stage 1 of Rostow's five-stage model of economic development?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Until the _ and _ agreements, there were few international rules of fair play governing trade in services.