Question 1

Russia and Eastern European countries have been characterized as being in which of the following stages of Rostow's five-stage model of economic growth?

Accepted Answer

A)  The traditional society 
B)  Drive to maturity 
C)  Preconditions for takeoff 
D)  The age of mass consumption 
E)  Takeoff 
A)  The traditional society 
B)  Drive to maturity 
C)  Preconditions for takeoff 
D)  The age of mass consumption 
E)  Takeoff

Question 2

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

Accepted Answer

A) True 
 B)False

Question 3

Blue Cross is now selling HMO services to American companies operating in Mexico. In this case, Blue Cross is referred to as a client follower.

Accepted Answer

A) True 
 B)False

Question 4

For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____ demand is absolutely fundamental to their success.

Accepted Answer

A)  kinked 
B)  sliding 
C)  multiple 
D)  derived 
E)  postponed 
A)  kinked 
B)  sliding 
C)  multiple 
D)  derived 
E)  postponed

Question 5

Recent studies have demonstrated that perceptions of industrial product quality can vary across per capital income levels.

Accepted Answer

A) True 
 B)False

Question 6

ISO 9000 concerns the:

Accepted Answer

A)  ability of a company to meet quality expectations of consumers. 
B)  registration and certification of a manufacturer's quality system. 
C)  profitability of a production line. 
D)  ability of a company's computer system to adapt to SAP. 
E)  assurance of product application. 
A)  ability of a company to meet quality expectations of consumers. 
B)  registration and certification of a manufacturer's quality system. 
C)  profitability of a production line. 
D)  ability of a company's computer system to adapt to SAP. 
E)  assurance of product application.

Question 7

There is agreement between the U.S. and the European Union to mutually accept one another's standards in sectors such as telecommunications, medical devices, electromagnetic compatibility, electrical safety, recreation craft, and pharmaceuticals.

Accepted Answer

A) True 
 B)False

Question 8

An important trend that has spurred the demand for technologically advanced products is worldwide popularity of the Xbox video game system.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements regarding standardization versus adaptation in the industrial market is most correct?

Accepted Answer

A)  The exact same situation occurs in marketing industrial goods as in marketing consumer goods. 
B)  There is more standardization in industrial goods. 
C)  There is more adaptation in industrial goods than in consumer goods. 
D)  The industrial goods market demands adaptation. 
E)  The industrial goods market varies across cultural groups. 
A)  The exact same situation occurs in marketing industrial goods as in marketing consumer goods. 
B)  There is more standardization in industrial goods. 
C)  There is more adaptation in industrial goods than in consumer goods. 
D)  The industrial goods market demands adaptation. 
E)  The industrial goods market varies across cultural groups.

Question 10

Describe the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers.

Accepted Answer

The two factors that account for greater

Question 11

The mode of entry for most consumer services firms is licensing, franchising, strategic alliances, or direct. This tendency is so because of the:

Accepted Answer

A)  natural or planned differentiation of commodities. 
B)  perishability or inability to inventory. 
C)  inseparability of creation and consumption. 
D)  variability of inputs and outputs. 
E)  physical intangibility of services. 
A)  natural or planned differentiation of commodities. 
B)  perishability or inability to inventory. 
C)  inseparability of creation and consumption. 
D)  variability of inputs and outputs. 
E)  physical intangibility of services.

Question 12

Many suppliers are adopting ISO 9000 standards because:

Accepted Answer

A)  customer satisfaction surveys indicate retail customers prefer ISO certified suppliers. 
B)  it is the latest fad that adds value according to customer perception. 
C)  they want to be perceived as eco-friendly. 
D)  the WTO expects international suppliers to conform to ISO standards. 
E)  manufacturers are requiring them to do so. 
A)  customer satisfaction surveys indicate retail customers prefer ISO certified suppliers. 
B)  it is the latest fad that adds value according to customer perception. 
C)  they want to be perceived as eco-friendly. 
D)  the WTO expects international suppliers to conform to ISO standards. 
E)  manufacturers are requiring them to do so.

Question 13

George Howard's company has just invented a product that will reduce the time it takes to construct a new home by one-third. However, his company's product is not doing well in third world countries. The reason is probably that labor-saving features are of little importance when time has limited value and labor is plentiful.

Accepted Answer

A) True 
 B)False

Question 14

With respect to Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

Accepted Answer

A) True 
 B)False

Question 15

Cathy wants to provide accounting and financial services to her clients as they expand into international markets. Cathy can expect to face most of the same _____ merchandise traders.

Accepted Answer

A)  barriers confronting 
B)  receptiveness experienced by 
C)  support from local governments promised to 
D)  alternative distribution channels utilized by 
E)  outsourcing objections by 
A)  barriers confronting 
B)  receptiveness experienced by 
C)  support from local governments promised to 
D)  alternative distribution channels utilized by 
E)  outsourcing objections by

Question 16

One of the key functions of global account managers revolves around the notion of:

Accepted Answer

A)  intelligence gathering. 
B)  mass advertising. 
C)  relationship building. 
D)  corporate air travel. 
E)  possibility thinking. 
A)  intelligence gathering. 
B)  mass advertising. 
C)  relationship building. 
D)  corporate air travel. 
E)  possibility thinking.

Question 17

Perhaps the most significant environmental factor affecting the international market for industrial goods and services is the degree of industrialization.

Accepted Answer

A) True 
 B)False

Question 18

Identify the correct statement about ISO 9000.

Accepted Answer

A)  To receive ISO 9000 certification, a company requests a certifying body to conduct an audit of the governance framework of a company. 
B)  The object of the assessor asking questions about everything is to develop a transitory plan to ensure that minute details are not overlooked. 
C)  A complete assessment for recertification is done every four years. 
D)  Although ISO 9000 is generally involuntary, the EU Product Liability Directive puts pressure on all companies to become certified. 
E)  The assessor helps employees create a quality manual, which will be made available to customers wishing to verify the organization's reliability. 
A)  To receive ISO 9000 certification, a company requests a certifying body to conduct an audit of the governance framework of a company. 
B)  The object of the assessor asking questions about everything is to develop a transitory plan to ensure that minute details are not overlooked. 
C)  A complete assessment for recertification is done every four years. 
D)  Although ISO 9000 is generally involuntary, the EU Product Liability Directive puts pressure on all companies to become certified. 
E)  The assessor helps employees create a quality manual, which will be made available to customers wishing to verify the organization's reliability.

Question 19

Which of the following countries is not officially on the metric system?

Accepted Answer

A)  The United States 
B)  Japan 
C)  Saudi Arabia 
D)  Mexico 
E)  China 
A)  The United States 
B)  Japan 
C)  Saudi Arabia 
D)  Mexico 
E)  China

Question 20

The perception of quality rests solely with the:

Accepted Answer

A)  retailer. 
B)  customer. 
C)  marketer. 
D)  manufacturer. 
E)  quality inspector. 
A)  retailer. 
B)  customer. 
C)  marketer. 
D)  manufacturer. 
E)  quality inspector.

Russia and Eastern European countries have been characterized as being in which of the following stages of Rostow's five-stage model of economic growth?

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

Blue Cross is now selling HMO services to American companies operating in Mexico. In this case, Blue Cross is referred to as a client follower.

For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____ demand is absolutely fundamental to their success.

Recent studies have demonstrated that perceptions of industrial product quality can vary across per capital income levels.

ISO 9000 concerns the:

There is agreement between the U.S. and the European Union to mutually accept one another's standards in sectors such as telecommunications, medical devices, electromagnetic compatibility, electrical safety, recreation craft, and pharmaceuticals.

An important trend that has spurred the demand for technologically advanced products is worldwide popularity of the Xbox video game system.

Which of the following statements regarding standardization versus adaptation in the industrial market is most correct?

Describe the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers.

The mode of entry for most consumer services firms is licensing, franchising, strategic alliances, or direct. This tendency is so because of the:

Many suppliers are adopting ISO 9000 standards because:

With respect to Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

Cathy wants to provide accounting and financial services to her clients as they expand into international markets. Cathy can expect to face most of the same _____ merchandise traders.

One of the key functions of global account managers revolves around the notion of:

Perhaps the most significant environmental factor affecting the international market for industrial goods and services is the degree of industrialization.

Identify the correct statement about ISO 9000.

Which of the following countries is not officially on the metric system?

The perception of quality rests solely with the:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 14: Products and Services for Businesses

Russia and Eastern European countries have been characterized as being in which of the following stages of Rostow's five-stage model of economic growth?

For many industrial products, the revenue from associated services exceeds the revenue from the products themselves.

Blue Cross is now selling HMO services to American companies operating in Mexico. In this case, Blue Cross is referred to as a client follower.

For managers selling capital equipment and big-ticket industrial services, understanding the concept of _____ demand is absolutely fundamental to their success.

Recent studies have demonstrated that perceptions of industrial product quality can vary across per capital income levels.

ISO 9000 concerns the:

There is agreement between the U.S. and the European Union to mutually accept one another's standards in sectors such as telecommunications, medical devices, electromagnetic compatibility, electrical safety, recreation craft, and pharmaceuticals.

An important trend that has spurred the demand for technologically advanced products is worldwide popularity of the Xbox video game system.

Which of the following statements regarding standardization versus adaptation in the industrial market is most correct?

Describe the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers.

The mode of entry for most consumer services firms is licensing, franchising, strategic alliances, or direct. This tendency is so because of the:

Many suppliers are adopting ISO 9000 standards because:

With respect to Rostow's five-stage model of economic development, countries in Stage 5 (the age of mass consumption) are mostly service economies.

Cathy wants to provide accounting and financial services to her clients as they expand into international markets. Cathy can expect to face most of the same _____ merchandise traders.

One of the key functions of global account managers revolves around the notion of:

Perhaps the most significant environmental factor affecting the international market for industrial goods and services is the degree of industrialization.

Identify the correct statement about ISO 9000.

Which of the following countries is not officially on the metric system?

The perception of quality rests solely with the:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters