Exam 14: Products and Services for Businesses

Quality is defined by the:

One of the trends that have spurred the demand for technologically advanced products is the disintegration of the Soviet empire.

McDonald's Hamburger University is known for having one of the finest (and most famous) international customer training facilities in the world. This is part of McDonald's _____ when dealing with international customers.

With respect to Rostow's five-stage model of economic development, in Stage 1 (the traditional society), the most important industrial demand is associated with labor.

Countries such as Japan and Germany are characterized as being in which stage of Rostow's five-stage model of economic growth?

Which of the following has become the most advanced industrialized country in the Asian region?

Industrialized economies such as Korea and the Czech Republic have been characterized as being in which stage of Rostow's five-stage model of economic growth?

ISO 9000 standards apply to specific products.

Along with industrial goods, the most rapidly growing sector of U.S. international trade today consists of:

Ryan Teed knows that domestic industrial demand is very volatile. He decided to hire a consultant to give him advice on what to do about this unacceptable situation. Which of the following would NOT be a measure put forward as a solution to combat volatile demand in the industrial goods sector?

Which of the following is a factor that exacerbates the volatility in demand in industrial markets?

Alexander Pratt is trying to decide on the best possible communication and promotion vehicle for presenting his product in the European marketplace. According to information presented in the text, what has become the primary vehicle for doing business in many foreign countries? Explain and justify your answer.

Three factors seem to affect the demand in international industrial markets differently than in consumer markets. What are these factors?

For many industrial products, the revenues from associated services exceed the revenues from the products. Which of the following examples best illustrates this statement?

Although important in most countries, trade shows serve a much more important role in the United States.

Companies today must be ready to provide after-sale services in the international marketplace if they are to dominate in the global arena. Explain why this is true.

The _____ measures customers' satisfaction and perceptions of quality of a representative sample of America's goods and services.

_____ provide(s) the facilities for a manufacturer to exhibit and demonstrate products to potential users and to view competitors' products.

Which of the following is NOT an interrelated trend that spurs demand for technologically advanced products?

B&F Advertising Agency has just acquired a significant piece of Oracle's multimillion-dollar advertising business. Oracle would particularly like B&F to come up with creative ideas for Oracle's recent expansion into the lower Asian markets of India and Indonesia. In order to accommodate Oracle, B&F has now opened offices in two Indian cities and one Indonesian city. What would be the proper term to use to describe what B&F is doing with its own expansion into the above Asian markets?