Exam 4: Cultural Dynamics in Assessing Global Markets

Acculturation refers becoming a change agent by innovating.

According to the text, which of the following technological innovations has had the greatest impact on institutions and cultural values in the past 50 years in the United States?

The "marketplace" is the metaphor attached to the Chinese culture.

The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities and habits acquired by humans as members of society is called:

Which of the following thinkers is famous for his argument on geography's deep influence on history, economics, and consumer behavior?

A traditional definition of _____ centers around the notion that it is the sum of the values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation.

With respect to a cultural fact, which of the following countries has the highest rate of consumption of chocolate?

A low score in the _____ reflects more egalitarian views.

When a product or idea is innovative, the marketers involved act as agents of change.

Which of the following is NOT part of aesthetics?

When a culture scores high on IDV, individuals fail to identify with groups.

Which of the following metaphors represents the Chinese culture?

Nexar Energy is advocating the use of solar power to replace all petroleum-based energy sources. The company has demonstrations to show how solar power could be used in all major petroleum-based products--automobiles, power sources, and heating and cooling. Since Nexar Energy is advocating ____, their information documents their deliberate attempt to change the way we do things with respect to energy sources.

Which of the following countries scores highest on the Individualism/Collectivism Index meaning that this country values and rewards individual initiative more than the others cited?

Dutch management professor Geert Hofstede refers to culture as the "software of the mind."

The four social institutions that most strongly influence values and culture are schools, churches, families, and the media.

Which of the following is not a way individuals learn culture?

Which of the following terms pertains to societies in which people from birth onward are integrated into strong, cohesive groups, which throughout people's lifetimes continue to protect them in exchange for unquestioning loyalty?

According to Jared Diamond, a professor of physiology, innovations spread faster north to south than east to west.

Many languages are very different from other languages. Which of the following languages is the most distant from English?