Question 1

This strategy involves marketing products similar to ones already on the market thereby minimizing resistance. The reference is to ____.

Accepted Answer

A)  flank attack 
B)  cultural congruence 
C)  guerilla marketing 
D)  lateral marketing 
E)  culture equalization 
A)  flank attack 
B)  cultural congruence 
C)  guerilla marketing 
D)  lateral marketing 
E)  culture equalization

Question 2

Rituals are patterns of behavior and interaction that are:

Accepted Answer

A)  learned and repeated. 
B)  scientifically verified for effectiveness. 
C)  enforced by governments. 
D)  unique to each individual. 
E)  universally accepted as proper behavior. 
A)  learned and repeated. 
B)  scientifically verified for effectiveness. 
C)  enforced by governments. 
D)  unique to each individual. 
E)  universally accepted as proper behavior.

Question 3

Mervin is excited about his new home in the Philippines. Even though he was born in Los Angeles, Mervin has been given the opportunity to learn about a new culture, form new friends, and capitalize on opportunities than were not available in his previous home or workplace. Mervin will go through what is called a _____ as he adjusts to living in Manila.

Accepted Answer

A)  acculturation 
B)  socialization 
C)  naturalization 
D)  emancipation 
E)  standardization 
A)  acculturation 
B)  socialization 
C)  naturalization 
D)  emancipation 
E)  standardization

Question 4

What is the main idea suggested by linguistic distance that helps in determining differences in values across countries and the amount of trade between countries?

Accepted Answer

A)  The closer the languages the tougher the interactions. 
B)  Crossing "wider" language differences increases transaction costs. 
C)  The more distant a language from the other, the more valuable the brand becomes in the new territory. 
D)  Major languages have "syntactical superiority" over minor languages or dialects which help in brand positioning. 
E)  A 'neutral' language is required to address the differences arising out of linguistic distances. 
A)  The closer the languages the tougher the interactions. 
B)  Crossing "wider" language differences increases transaction costs. 
C)  The more distant a language from the other, the more valuable the brand becomes in the new territory. 
D)  Major languages have "syntactical superiority" over minor languages or dialects which help in brand positioning. 
E)  A 'neutral' language is required to address the differences arising out of linguistic distances.

Question 5

In most cultures the first social institution infants are exposed to outside the home takes the form of a:

Accepted Answer

A)  day care center. 
B)  school. 
C)  religious institution. 
D)  shopping mall. 
E)  government agency. 
A)  day care center. 
B)  school. 
C)  religious institution. 
D)  shopping mall. 
E)  government agency.

Question 6

For most of the 20th century, the predominant approach to governance was colonialism.

Accepted Answer

A) True 
 B)False

Question 7

The family, religion, schools, the media, government, and corporations are all illustrations of what are called:

Accepted Answer

A)  social institutions. 
B)  cultural icons. 
C)  internal variables. 
D)  external variables. 
E)  demographic variables. 
A)  social institutions. 
B)  cultural icons. 
C)  internal variables. 
D)  external variables. 
E)  demographic variables.

Question 8

The _____ Index refers to the preference for behavior that promotes one's self-interest.

Accepted Answer

A)  Individualism/Collectivism 
B)  Power Distance 
C)  Uncertainty Avoidance 
D)  Ritual 
E)  Language 
A)  Individualism/Collectivism 
B)  Power Distance 
C)  Uncertainty Avoidance 
D)  Ritual 
E)  Language

Question 9

Which of the following is the description of culture given by James Day Hodgson, former U.S. ambassador to Japan, which according to him are tough to get through, but effort and patience often lead to success?

Accepted Answer

A)  A merry-go-round 
B)  A maze 
C)  An intelligence test 
D)  A thicket 
E)  A perseverance test 
A)  A merry-go-round 
B)  A maze 
C)  An intelligence test 
D)  A thicket 
E)  A perseverance test

Question 10

Which of the following is true regarding birthrates?

Accepted Answer

A)  A service economy usually has higher birthrate than an industrial economy. 
B)  As countries move from agricultural to industrial to services economies, birthrates decline. 
C)  Economic status of a country has minimal impact on the birthrates within that country. 
D)  Countries that move from agricultural economies to service economies experience increasing birthrates. 
E)  An agricultural economy finds it hard to support high birthrates, compared to an industrial economy. 
A)  A service economy usually has higher birthrate than an industrial economy. 
B)  As countries move from agricultural to industrial to services economies, birthrates decline. 
C)  Economic status of a country has minimal impact on the birthrates within that country. 
D)  Countries that move from agricultural economies to service economies experience increasing birthrates. 
E)  An agricultural economy finds it hard to support high birthrates, compared to an industrial economy.

Question 11

Based on the Individualism/Collectivism Index, in which of the following countries will the "virtual social" activity of sitting alone at one's computer be most acceptable?

Accepted Answer

A)  Brazil 
B)  Colombia 
C)  Japan 
D)  The United States 
E)  Mexico 
A)  Brazil 
B)  Colombia 
C)  Japan 
D)  The United States 
E)  Mexico

Question 12

Cultures with high UAI scores tend to have a low level of anxiety and stress.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following cultures are associated with low level of anxiety and stress, a tolerance of deviance, and dissent, and a willingness to take risks?

Accepted Answer

A)  Culture scoring high in masculinity/femininity 
B)  Cultures scoring low in uncertainty avoidance 
C)  Cultures scoring high in power distance 
D)  Cultures scoring high in individualism/collectivism 
E)  Cultures scoring low in individualism/collectivism 
A)  Culture scoring high in masculinity/femininity 
B)  Cultures scoring low in uncertainty avoidance 
C)  Cultures scoring high in power distance 
D)  Cultures scoring high in individualism/collectivism 
E)  Cultures scoring low in individualism/collectivism

Question 14

Birthrate increases as countries move from agricultural to industrial to services economies.

Accepted Answer

A) True 
 B)False

Question 15

According to the World Bank, no country with less than 50 percent literacy has succeeded economically.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following reflects prediction by experts, based on the growing popularity of smaller families worldwide?

Accepted Answer

A)  As countries move toward service economies, larger families will be more favored in future. 
B)  Countries with larger families will outdo developed countries owing to their larger talent pool. 
C)  As smaller families increase, the multiplier effect could increase world population beyond control by the year 2050. 
D)  Countries facing labor shortages will encourage and popularize larger families. 
E)  The planet's population will actually begin to decline after 2050. 
A)  As countries move toward service economies, larger families will be more favored in future. 
B)  Countries with larger families will outdo developed countries owing to their larger talent pool. 
C)  As smaller families increase, the multiplier effect could increase world population beyond control by the year 2050. 
D)  Countries facing labor shortages will encourage and popularize larger families. 
E)  The planet's population will actually begin to decline after 2050.

Question 17

Marketing strategy is judged culturally in terms of ____.

Accepted Answer

A)  inclusion or exclusion 
B)  cultural intensity or cultural sublimity 
C)  acceptance, resistance, or rejection 
D)  sensitivity to hidden aspects of culture in a society 
E)  spread, intensity, and degree of change required 
A)  inclusion or exclusion 
B)  cultural intensity or cultural sublimity 
C)  acceptance, resistance, or rejection 
D)  sensitivity to hidden aspects of culture in a society 
E)  spread, intensity, and degree of change required

Question 18

Briefly discuss the relevance of the concept of linguistic distance.

Accepted Answer

Linguistic distance has been shown to be

Question 19

Morton Foods has decided to introduce a new line of turkey products to the American consumer. Turkey Steaks will resemble beefsteak in taste but will be made from turkey meat. The Turkey Steaks will be leaner and healthier for a variety of reasons. However, Morton Foods is concerned that the product will not be accepted. If Morton Foods follows a strategy of ____, they are more likely to succeed with the introduction of the new product.

Accepted Answer

A)  unplanned change 
B)  cultural adiaphoria 
C)  cultural syncopation 
D)  cultural congruence 
E)  continuous change 
A)  unplanned change 
B)  cultural adiaphoria 
C)  cultural syncopation 
D)  cultural congruence 
E)  continuous change

Question 20

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture identified by Geert Hofstede, focuses on assertiveness and achievement.

Accepted Answer

A) True 
 B)False

This strategy involves marketing products similar to ones already on the market thereby minimizing resistance. The reference is to ____.

Rituals are patterns of behavior and interaction that are:

What is the main idea suggested by linguistic distance that helps in determining differences in values across countries and the amount of trade between countries?

In most cultures the first social institution infants are exposed to outside the home takes the form of a:

For most of the 20th century, the predominant approach to governance was colonialism.

The family, religion, schools, the media, government, and corporations are all illustrations of what are called:

The _____ Index refers to the preference for behavior that promotes one's self-interest.

Which of the following is the description of culture given by James Day Hodgson, former U.S. ambassador to Japan, which according to him are tough to get through, but effort and patience often lead to success?

Which of the following is true regarding birthrates?

Based on the Individualism/Collectivism Index, in which of the following countries will the "virtual social" activity of sitting alone at one's computer be most acceptable?

Cultures with high UAI scores tend to have a low level of anxiety and stress.

Which of the following cultures are associated with low level of anxiety and stress, a tolerance of deviance, and dissent, and a willingness to take risks?

Birthrate increases as countries move from agricultural to industrial to services economies.

According to the World Bank, no country with less than 50 percent literacy has succeeded economically.

Which of the following reflects prediction by experts, based on the growing popularity of smaller families worldwide?

Marketing strategy is judged culturally in terms of ____.

Briefly discuss the relevance of the concept of linguistic distance.

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture identified by Geert Hofstede, focuses on assertiveness and achievement.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

This strategy involves marketing products similar to ones already on the market thereby minimizing resistance. The reference is to ____.

Rituals are patterns of behavior and interaction that are:

What is the main idea suggested by linguistic distance that helps in determining differences in values across countries and the amount of trade between countries?

In most cultures the first social institution infants are exposed to outside the home takes the form of a:

For most of the 20th century, the predominant approach to governance was colonialism.

The family, religion, schools, the media, government, and corporations are all illustrations of what are called:

The _____ Index refers to the preference for behavior that promotes one's self-interest.

Which of the following is the description of culture given by James Day Hodgson, former U.S. ambassador to Japan, which according to him are tough to get through, but effort and patience often lead to success?

Which of the following is true regarding birthrates?

Based on the Individualism/Collectivism Index, in which of the following countries will the "virtual social" activity of sitting alone at one's computer be most acceptable?

Cultures with high UAI scores tend to have a low level of anxiety and stress.

Which of the following cultures are associated with low level of anxiety and stress, a tolerance of deviance, and dissent, and a willingness to take risks?

Birthrate increases as countries move from agricultural to industrial to services economies.

According to the World Bank, no country with less than 50 percent literacy has succeeded economically.

Which of the following reflects prediction by experts, based on the growing popularity of smaller families worldwide?

Marketing strategy is judged culturally in terms of ____.

Briefly discuss the relevance of the concept of linguistic distance.

The Uncertainty Avoidance Index (UAI), one of the four dimensions of culture identified by Geert Hofstede, focuses on assertiveness and achievement.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters