Question 1

_____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Accepted Answer

A)  Cultural integration 
B)  Acculturated 
C)  Counter culture 
D)  Cultural sensitivity 
E)  Culture transfer 
A)  Cultural integration 
B)  Acculturated 
C)  Counter culture 
D)  Cultural sensitivity 
E)  Culture transfer

Question 2

Based on Hofstede's four dimensions, cultures with high PDI scores tend to be:

Accepted Answer

A)  secular. 
B)  hierarchical. 
C)  flat in organization. 
D)  fragmented. 
E)  egalitarian. 
A)  secular. 
B)  hierarchical. 
C)  flat in organization. 
D)  fragmented. 
E)  egalitarian.

Question 3

The Power Distance dimension of culture identified by Geert Hofstede has proven the most useful of the four dimensions.

Accepted Answer

A) True 
 B)False

Question 4

According to a book written by Richard Nisbett, The Geography of Thought, Asians tend to:

Accepted Answer

A)  prefer home cooking to fast food. 
B)  see the whole picture and can report details about background and foreground. 
C)  focus on small details in the foreground but cannot often see the "big picture." 
D)  see the world (surprisingly) in a similar way to everyone else. 
E)  see only what they want to see as they are very biased on their outlook on life. 
A)  prefer home cooking to fast food. 
B)  see the whole picture and can report details about background and foreground. 
C)  focus on small details in the foreground but cannot often see the "big picture." 
D)  see the world (surprisingly) in a similar way to everyone else. 
E)  see only what they want to see as they are very biased on their outlook on life.

Question 5

Which of the following is an unfavorable outcome of the pervasiveness of birth control techniques?

Accepted Answer

A)  Educational institutions are finding it tougher to fill in student seats. 
B)  Midwifery, as a profession, is soon becoming extinct. 
C)  More men and women are opting for smaller families. 
D)  Women are increasingly taking up job roles traditionally reserved for men. 
E)  Schools are forced to address issues like abstinence and condom distribution. 
A)  Educational institutions are finding it tougher to fill in student seats. 
B)  Midwifery, as a profession, is soon becoming extinct. 
C)  More men and women are opting for smaller families. 
D)  Women are increasingly taking up job roles traditionally reserved for men. 
E)  Schools are forced to address issues like abstinence and condom distribution.

Question 6

According to the text, there is some good news about gender equality in recent years -- the _____ gap between the sexes is narrowing in many places around the world.

Accepted Answer

A)  intelligence 
B)  biological 
C)  identity 
D)  education 
E)  language 
A)  intelligence 
B)  biological 
C)  identity 
D)  education 
E)  language

Question 7

According to Dutch management professor Geert Hofstede, culture is seen as a:

Accepted Answer

A)  weapon that is often used on the poor. 
B)  problem-solving tool. 
C)  bias that is used to justify racial inequality. 
D)  a relationship enhancer. 
E)  reflection of a nation's evolution. 
A)  weapon that is often used on the poor. 
B)  problem-solving tool. 
C)  bias that is used to justify racial inequality. 
D)  a relationship enhancer. 
E)  reflection of a nation's evolution.

Question 8

Based on Richard Nisbett's metaphor involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Accepted Answer

A)  Westerners can provide great details about central figures but see relatively little in the background. 
B)  Westerners observe things sequentially, thus fail to comprehend the larger picture. 
C)  Westerners are good at observing details but fail to comprehend the central message. 
D)  Westerners prefer larger than life figures to convey messages. 
E)  Westerners tend to focus on the brighter colors in the image and fail to see the lines and finer drawings. 
A)  Westerners can provide great details about central figures but see relatively little in the background. 
B)  Westerners observe things sequentially, thus fail to comprehend the larger picture. 
C)  Westerners are good at observing details but fail to comprehend the central message. 
D)  Westerners prefer larger than life figures to convey messages. 
E)  Westerners tend to focus on the brighter colors in the image and fail to see the lines and finer drawings.

Question 9

Which of the following best summarizes Professor Jared Diamond's contribution regarding the influence of geography on history and cultural values?

Accepted Answer

A)  People in the plains are more likely to invade than those settled in higher altitudes. 
B)  Historically, societies in the north are more developed than those in the south. 
C)  Civilizations near major rivers are more developed than those settled near major oceans. 
D)  Historically, innovations spread faster east to west than north to south. 
E)  Historically, invasions have always happened from the west to the east. 
A)  People in the plains are more likely to invade than those settled in higher altitudes. 
B)  Historically, societies in the north are more developed than those in the south. 
C)  Civilizations near major rivers are more developed than those settled near major oceans. 
D)  Historically, innovations spread faster east to west than north to south. 
E)  Historically, invasions have always happened from the west to the east.

Question 10

The relationship between language and international marketing is an important factor that cannot be overestimated. Recent studies indicate that a new concept, ____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.

Accepted Answer

A)  paralinguistics 
B)  linguistic distance 
C)  language parallels 
D)  language roots 
E)  linguistic accents 
A)  paralinguistics 
B)  linguistic distance 
C)  language parallels 
D)  language roots 
E)  linguistic accents

Question 11

The process of adjusting to a new culture is known as:

Accepted Answer

A)  diffusion. 
B)  culture transfer. 
C)  acculturation. 
D)  assimilation. 
E)  transference. 
A)  diffusion. 
B)  culture transfer. 
C)  acculturation. 
D)  assimilation. 
E)  transference.

Question 12

Which of the following indexes have proven to be the most useful dimension in understanding cultural values?

Accepted Answer

A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index 
A)  Power Distance Index 
B)  Individualism/Collectivism Index 
C)  Distance from English Index 
D)  Uncertainty Avoidance Index 
E)  Masculinity/Femininity Index

Question 13

According to data provided in the text, Mexico scores high in the Individualism/Collective Index (IDV).

Accepted Answer

A) True 
 B)False

Question 14

The Uncertainty Avoidance Index measure the tolerance of _____ and _____ among members of a society.

Accepted Answer

A)  social equality; inequality 
B)  self-interest; collective interest 
C)  uncertainty; ambiguity 
D)  primary language; secondary language 
E)  ritual; hierarchy 
A)  social equality; inequality 
B)  self-interest; collective interest 
C)  uncertainty; ambiguity 
D)  primary language; secondary language 
E)  ritual; hierarchy

Question 15

Giving a gift in another country requires careful attention if it is to be done properly. According to the following characteristics of gift giving, which country most likely practices this form of gift giving: never make an issue of a gift presentation--publicly or privately; gifts should be presented privately, with the exception of collective ceremonial gifts at banquets or after speeches.

Accepted Answer

A)  Arab World 
B)  United States 
C)  Japan 
D)  Latin America 
E)  China 
A)  Arab World 
B)  United States 
C)  Japan 
D)  Latin America 
E)  China

Question 16

In many parts of the world, language is itself thought of as a social institution (often with political importance). Which of the following countries best exemplifies the above statement?

Accepted Answer

A)  Australia 
B)  United States 
C)  France 
D)  Mexico 
E)  Switzerland 
A)  Australia 
B)  United States 
C)  France 
D)  Mexico 
E)  Switzerland

Question 17

In most cultures, the first social institution infants are exposed to outside the home takes the form of a church, mosque, shrine, or synagogue.

Accepted Answer

A) True 
 B)False

Question 18

_____ is an important ancient belief held by Chinese, considered the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

Accepted Answer

A)  Shamanism 
B)  Voodoo 
C)  Ouija 
D)  Kung fu 
E)  Feng shui 
A)  Shamanism 
B)  Voodoo 
C)  Ouija 
D)  Kung fu 
E)  Feng shui

Question 19

Rituals let people know what to expect.

Accepted Answer

A) True 
 B)False

Question 20

Emma Smith has just been hired as a consultant for the Smith Barney stock brokerage firm. Her task is to determine whether Smith Barney should use face-to-face contacts to encourage sales or the more impersonal electronic communications that have become so popular today. Her data indicate (based on reviews of Individualism/Collectivism studies) that all but one of the following countries would probably favor electronic communication. Which country would most likely favor face-to-face contact with a Smith Barney broker?

Accepted Answer

A)  United States 
B)  Australia 
C)  Canada 
D)  Japan 
E)  Great Britain 
A)  United States 
B)  Australia 
C)  Canada 
D)  Japan 
E)  Great Britain

_____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Based on Hofstede's four dimensions, cultures with high PDI scores tend to be:

The Power Distance dimension of culture identified by Geert Hofstede has proven the most useful of the four dimensions.

According to a book written by Richard Nisbett, The Geography of Thought, Asians tend to:

Which of the following is an unfavorable outcome of the pervasiveness of birth control techniques?

According to the text, there is some good news about gender equality in recent years -- the _____ gap between the sexes is narrowing in many places around the world.

According to Dutch management professor Geert Hofstede, culture is seen as a:

Based on Richard Nisbett's metaphor involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Which of the following best summarizes Professor Jared Diamond's contribution regarding the influence of geography on history and cultural values?

The relationship between language and international marketing is an important factor that cannot be overestimated. Recent studies indicate that a new concept, ____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.

The process of adjusting to a new culture is known as:

Which of the following indexes have proven to be the most useful dimension in understanding cultural values?

According to data provided in the text, Mexico scores high in the Individualism/Collective Index (IDV).

The Uncertainty Avoidance Index measure the tolerance of _ and _ among members of a society.

In many parts of the world, language is itself thought of as a social institution (often with political importance). Which of the following countries best exemplifies the above statement?

In most cultures, the first social institution infants are exposed to outside the home takes the form of a church, mosque, shrine, or synagogue.

_____ is an important ancient belief held by Chinese, considered the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

Rituals let people know what to expect.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 4: Cultural Dynamics in Assessing Global Markets

_____ refers to being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

Based on Hofstede's four dimensions, cultures with high PDI scores tend to be:

The Power Distance dimension of culture identified by Geert Hofstede has proven the most useful of the four dimensions.

According to a book written by Richard Nisbett, The Geography of Thought, Asians tend to:

Which of the following is an unfavorable outcome of the pervasiveness of birth control techniques?

According to the text, there is some good news about gender equality in recent years -- the _____ gap between the sexes is narrowing in many places around the world.

According to Dutch management professor Geert Hofstede, culture is seen as a:

Based on Richard Nisbett's metaphor involving Confucius's worthy picture, what is his analysis regarding the thought process or perceptual process of Westerners?

Which of the following best summarizes Professor Jared Diamond's contribution regarding the influence of geography on history and cultural values?

The relationship between language and international marketing is an important factor that cannot be overestimated. Recent studies indicate that a new concept, ____, is proving useful to marketing researchers in market segmentation and strategic entry decisions.

The process of adjusting to a new culture is known as:

Which of the following indexes have proven to be the most useful dimension in understanding cultural values?

According to data provided in the text, Mexico scores high in the Individualism/Collective Index (IDV).

The Uncertainty Avoidance Index measure the tolerance of _____ and _____ among members of a society.

In many parts of the world, language is itself thought of as a social institution (often with political importance). Which of the following countries best exemplifies the above statement?

In most cultures, the first social institution infants are exposed to outside the home takes the form of a church, mosque, shrine, or synagogue.

_____ is an important ancient belief held by Chinese, considered the process that links humans and the universe to ch'i, the energy that sustains life and flows through our bodies and surroundings, in and around our homes and workplaces.

Rituals let people know what to expect.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Economic Development and the Americas

Europe, Africa, and the Middle East

The Asia Pacific Region

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

The Uncertainty Avoidance Index measure the tolerance of _ and _ among members of a society.