Question 1

We act under the influence of ________ when we choose a product due to maintaining our own beliefs,attitudes,and past behaviors.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 2

All of the following social shopping tools use the influence tactic of scarcity EXCEPT:

Accepted Answer

A)  "Ask your network." 
B)  deal feeds. 
C)  group buy. 
D)  news feeds. 
E)  referral programs. 
A)  "Ask your network." 
B)  deal feeds. 
C)  group buy. 
D)  news feeds. 
E)  referral programs.

Question 3

If you go to see a movie because Roger Ebert gives it a glowing review on the Rotten Tomatoes movie review web site,then you are influenced by ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 4

The "F" in the term "F-commerce" stands for ________.

Accepted Answer

A)  Friend 
B)  Family 
C)  Facebook 
D)  Fair 
E)  Free 
A)  Friend 
B)  Family 
C)  Facebook 
D)  Fair 
E)  Free

Question 5

Which of the following is NOT in line with key components to word-of-mouth marketing as identified by the Word of Mouth Marketing Association (WOMMA)?

Accepted Answer

A)  Educate people about your products and services. 
B)  Identify people most likely to share their opinions. 
C)  Provide tools that make it easier to share information. 
D)  Study how, where, and when opinions are being shared. 
E)  Listen and respond to supporters, but not to detractors or neutrals 
A)  Educate people about your products and services. 
B)  Identify people most likely to share their opinions. 
C)  Provide tools that make it easier to share information. 
D)  Study how, where, and when opinions are being shared. 
E)  Listen and respond to supporters, but not to detractors or neutrals

Question 6

Which of the following recommenders do consumers say they trust more than the others?

Accepted Answer

A)  paid endorsers 
B)  other online consumers 
C)  Internet advertisers 
D)  salespeople 
E)  sponsors 
A)  paid endorsers 
B)  other online consumers 
C)  Internet advertisers 
D)  salespeople 
E)  sponsors

Question 7

Which of the following social commerce approach characteristics is labeled as transparency?

Accepted Answer

A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts. 
A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts.

Question 8

Today,most consumers who conduct research online during the decision process do NOT shop online.

Accepted Answer

A) True 
 B)False

Question 9

________ are assessments with detailed comments about the object in question to the general public.

Accepted Answer

A)  Ratings 
B)  Reviews 
C)  Recommendations 
D)  Referrals 
E)  Feeds 
A)  Ratings 
B)  Reviews 
C)  Recommendations 
D)  Referrals 
E)  Feeds

Question 10

The principle of least interest states that the person who is least committed to staying in a relationship has the lesser amount of power.

Accepted Answer

A) True 
 B)False

Question 11

Shopping is not really considered a social activity at its heart.

Accepted Answer

A) True 
 B)False

Question 12

A popularity filter is a social commerce application that:

Accepted Answer

A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts. 
A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts.

Question 13

A user forum is a social commerce application that:

Accepted Answer

A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts. 
A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts.

Question 14

To thinslice means to:

Accepted Answer

A)  expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best." 
B)  ignore most of the available information and instead notice a few salient cues to make a choice. 
C)  change beliefs or actions as a reaction to real or imagined group pressure. 
D)  repay debts and favors. 
E)  jump on the bandwagon. 
A)  expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best." 
B)  ignore most of the available information and instead notice a few salient cues to make a choice. 
C)  change beliefs or actions as a reaction to real or imagined group pressure. 
D)  repay debts and favors. 
E)  jump on the bandwagon.

Question 15

Ratings are a ________; a mental shortcut consumers use to help them with decision making.

Accepted Answer

A)  rule of reciprocity 
B)  norm 
C)  heuristic 
D)  bounded rationality 
E)  referral 
A)  rule of reciprocity 
B)  norm 
C)  heuristic 
D)  bounded rationality 
E)  referral

Question 16

A social media storefront is a social commerce application that:

Accepted Answer

A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites. 
A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites.

Question 17

A user gallery is a social commerce application that:

Accepted Answer

A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites. 
A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites.

Question 18

Online sales growth surpasses that of traditional retail growth.

Accepted Answer

A) True 
 B)False

Question 19

Reflect on why is it good business sense for e-retailers to host rating and review features?

Accepted Answer

Online reviews generate increased sales

Question 20

What products have you (or your friends or family)bought due to the influence tactic of affinity?

Accepted Answer

Affinity,sometimes called "liking," mean

We act under the influence of ________ when we choose a product due to maintaining our own beliefs,attitudes,and past behaviors.

All of the following social shopping tools use the influence tactic of scarcity EXCEPT:

If you go to see a movie because Roger Ebert gives it a glowing review on the Rotten Tomatoes movie review web site,then you are influenced by ________.

The "F" in the term "F-commerce" stands for ________.

Which of the following is NOT in line with key components to word-of-mouth marketing as identified by the Word of Mouth Marketing Association (WOMMA)?

Which of the following recommenders do consumers say they trust more than the others?

Which of the following social commerce approach characteristics is labeled as transparency?

Today,most consumers who conduct research online during the decision process do NOT shop online.

________ are assessments with detailed comments about the object in question to the general public.

The principle of least interest states that the person who is least committed to staying in a relationship has the lesser amount of power.

Shopping is not really considered a social activity at its heart.

A popularity filter is a social commerce application that:

A user forum is a social commerce application that:

To thinslice means to:

Ratings are a ________; a mental shortcut consumers use to help them with decision making.

A social media storefront is a social commerce application that:

A user gallery is a social commerce application that:

Online sales growth surpasses that of traditional retail growth.

Reflect on why is it good business sense for e-retailers to host rating and review features?

What products have you (or your friends or family)bought due to the influence tactic of affinity?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 8: Social Commerce

We act under the influence of ________ when we choose a product due to maintaining our own beliefs,attitudes,and past behaviors.

All of the following social shopping tools use the influence tactic of scarcity EXCEPT:

If you go to see a movie because Roger Ebert gives it a glowing review on the Rotten Tomatoes movie review web site,then you are influenced by ________.

The "F" in the term "F-commerce" stands for ________.

Which of the following is NOT in line with key components to word-of-mouth marketing as identified by the Word of Mouth Marketing Association (WOMMA)?

Which of the following recommenders do consumers say they trust more than the others?

Which of the following social commerce approach characteristics is labeled as transparency?

Today,most consumers who conduct research online during the decision process do NOT shop online.

________ are assessments with detailed comments about the object in question to the general public.

The principle of least interest states that the person who is least committed to staying in a relationship has the lesser amount of power.

Shopping is not really considered a social activity at its heart.

A popularity filter is a social commerce application that:

A user forum is a social commerce application that:

To thinslice means to:

Ratings are a ________; a mental shortcut consumers use to help them with decision making.

A social media storefront is a social commerce application that:

A user gallery is a social commerce application that:

Online sales growth surpasses that of traditional retail growth.

Reflect on why is it good business sense for e-retailers to host rating and review features?

What products have you (or your friends or family)bought due to the influence tactic of affinity?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters