Question 1

Some charities make their pitch to us to get us to contribute by citing how much we have given to them in the past.This is an example of the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency E

Question 2

All of the following social shopping tools use the influence tactic of consistency EXCEPT:

Accepted Answer

A)  geo-location programs. 
B)  social games and entertainment. 
C)  reviews. 
D)  lists. 
E)  filters. 
A)  geo-location programs. 
B)  social games and entertainment. 
C)  reviews. 
D)  lists. 
E)  filters. E

Question 3

A North American might interpret a woman in a white dress as an "innocent bride," while an Asian might assume the same woman is going to a funeral,since white is the color of death in some Eastern cultures.This is an example of ________.

Accepted Answer

A)  rules of reciprocity 
B)  affinities 
C)  cognitive biases 
D)  bounded rationalities 
E)  referrals 
A)  rules of reciprocity 
B)  affinities 
C)  cognitive biases 
D)  bounded rationalities 
E)  referrals C

Question 4

Gamblers that try to convince themselves that they bet only due to "intellectual curiosity" rather than for the thrill of betting are driven to do so by their ________.

Accepted Answer

A)  bounded rationality 
B)  cognitive dissonance 
C)  susceptibility 
D)  scarcity 
E)  cognitive bias 
A)  bounded rationality 
B)  cognitive dissonance 
C)  susceptibility 
D)  scarcity 
E)  cognitive bias

Question 5

The concept of cognitive dissonance is closely associated with ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 6

All of the following social shopping tools use the influence tactic of authority EXCEPT:

Accepted Answer

A)  recommendations. 
B)  reviews. 
C)  testimonials. 
D)  user forums. 
E)  geo-location programs. 
A)  recommendations. 
B)  reviews. 
C)  testimonials. 
D)  user forums. 
E)  geo-location programs.

Question 7

We act under the influence of ________ when we choose a product due to the thought of being restricted from having it.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 8

A deal directory is a social commerce application that:

Accepted Answer

A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts. 
A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts.

Question 9

When car dealerships advertise that they are the #1 dealer in the area,they use ________ to influence consumers.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 10

When a retailer sends you a birthday card out of the blue,the company is employing the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 11

Which steps along the consumer decision-making process are ratings and reviews posted on sites helpful to the consumer?

Accepted Answer

Ratings and reviews are especi

Question 12

"Buy the familiar brand name" is an example of ________.

Accepted Answer

A)  verification 
B)  the rule of reciprocity 
C)  the principle of scarcity 
D)  the principle of least interest 
E)  a heuristic 
A)  verification 
B)  the rule of reciprocity 
C)  the principle of scarcity 
D)  the principle of least interest 
E)  a heuristic

Question 13

To conform means to:

Accepted Answer

A)  expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best." 
B)  peel off just enough information to make a choice. 
C)  change beliefs or actions as a reaction to real or imagined group pressure. 
D)  repay debts and favors. 
E)  jump on the bandwagon. 
A)  expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best." 
B)  peel off just enough information to make a choice. 
C)  change beliefs or actions as a reaction to real or imagined group pressure. 
D)  repay debts and favors. 
E)  jump on the bandwagon.

Question 14

The sales promotion technique of sampling is closely associated with ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 15

Social commerce is:

Accepted Answer

A)  the first zone of social media. 
B)  the second zone of social media. 
C)  the third zone of social media. 
D)  the fourth zone of social media. 
E)  not a zone of social media. 
A)  the first zone of social media. 
B)  the second zone of social media. 
C)  the third zone of social media. 
D)  the fourth zone of social media. 
E)  not a zone of social media.

Question 16

Which of the following social commerce approach characteristics is labeled as participatory?

Accepted Answer

A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts. 
A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts.

Question 17

All cultures encourage conformity to the same degree.

Accepted Answer

A) True 
 B)False

Question 18

Fear of deviance plays a factor in conformity.

Accepted Answer

A) True 
 B)False

Question 19

Reviews do NOT affect the stickiness of a site.

Accepted Answer

A) True 
 B)False

Question 20

Examples of social commerce include all of the following EXCEPT:

Accepted Answer

A)  online ratings and reviews. 
B)  shopping related apps. 
C)  deal sites and deal aggregators. 
D)  social shopping malls and storefronts. 
E)  consumer solicited media and microblogs. 
A)  online ratings and reviews. 
B)  shopping related apps. 
C)  deal sites and deal aggregators. 
D)  social shopping malls and storefronts. 
E)  consumer solicited media and microblogs.

Some charities make their pitch to us to get us to contribute by citing how much we have given to them in the past.This is an example of the influence tactic of ________.

All of the following social shopping tools use the influence tactic of consistency EXCEPT:

A North American might interpret a woman in a white dress as an "innocent bride," while an Asian might assume the same woman is going to a funeral,since white is the color of death in some Eastern cultures.This is an example of ________.

Gamblers that try to convince themselves that they bet only due to "intellectual curiosity" rather than for the thrill of betting are driven to do so by their ________.

The concept of cognitive dissonance is closely associated with ________.

All of the following social shopping tools use the influence tactic of authority EXCEPT:

We act under the influence of ________ when we choose a product due to the thought of being restricted from having it.

A deal directory is a social commerce application that:

When car dealerships advertise that they are the #1 dealer in the area,they use ________ to influence consumers.

When a retailer sends you a birthday card out of the blue,the company is employing the influence tactic of ________.

Which steps along the consumer decision-making process are ratings and reviews posted on sites helpful to the consumer?

"Buy the familiar brand name" is an example of ________.

To conform means to:

The sales promotion technique of sampling is closely associated with ________.

Social commerce is:

Which of the following social commerce approach characteristics is labeled as participatory?

All cultures encourage conformity to the same degree.

Fear of deviance plays a factor in conformity.

Reviews do NOT affect the stickiness of a site.

Examples of social commerce include all of the following EXCEPT:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 8: Social Commerce

Some charities make their pitch to us to get us to contribute by citing how much we have given to them in the past.This is an example of the influence tactic of ________.

All of the following social shopping tools use the influence tactic of consistency EXCEPT:

A North American might interpret a woman in a white dress as an "innocent bride," while an Asian might assume the same woman is going to a funeral,since white is the color of death in some Eastern cultures.This is an example of ________.

Gamblers that try to convince themselves that they bet only due to "intellectual curiosity" rather than for the thrill of betting are driven to do so by their ________.

The concept of cognitive dissonance is closely associated with ________.

All of the following social shopping tools use the influence tactic of authority EXCEPT:

We act under the influence of ________ when we choose a product due to the thought of being restricted from having it.

A deal directory is a social commerce application that:

When car dealerships advertise that they are the #1 dealer in the area,they use ________ to influence consumers.

When a retailer sends you a birthday card out of the blue,the company is employing the influence tactic of ________.

Which steps along the consumer decision-making process are ratings and reviews posted on sites helpful to the consumer?

"Buy the familiar brand name" is an example of ________.

To conform means to:

The sales promotion technique of sampling is closely associated with ________.

Social commerce is:

Which of the following social commerce approach characteristics is labeled as participatory?

All cultures encourage conformity to the same degree.

Fear of deviance plays a factor in conformity.

Reviews do NOT affect the stickiness of a site.

Examples of social commerce include all of the following EXCEPT:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters