Question 1

All ratings and reviews in social commerce are user generated.

Accepted Answer

A) True 
 B)False

Question 2

We act under the influence of ________ when we choose a product due to its popularity among others.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 3

Negative reviewers sometimes get in trouble with the companies they criticize.

Accepted Answer

A) True 
 B)False

Question 4

Why should retailers welcome negative reviews?

Accepted Answer

Consumers want to see negative reviews t

Question 5

When a web site posts a picture of an attractive employee to influence consumers,it is employing the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 6

"Buy now while supplies last!" is an example of using the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 7

Shopping can be a utilitarian activity.

Accepted Answer

A) True 
 B)False

Question 8

"If it's more expensive it must be better" is an example of ________.

Accepted Answer

A)  verification 
B)  the rule of reciprocity 
C)  the principle of scarcity 
D)  the principle of least interest 
E)  a heuristic 
A)  verification 
B)  the rule of reciprocity 
C)  the principle of scarcity 
D)  the principle of least interest 
E)  a heuristic

Question 9

We act under the influence of ________ when we choose a product due to the opinion or recommendation of an expert in the field.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 10

Reviews can enhance the effectiveness of offline promotional strategies.

Accepted Answer

A) True 
 B)False

Question 11

Reflect on your own feelings (or lack thereof)of information overload with respect to searching online for information about products.Include the concept of bounded rationality in your answer.

Accepted Answer

With thousands of online retailers carry

Question 12

"Ask Your Network" is a social commerce application that:

Accepted Answer

A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites. 
A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites.

Question 13

If you buy a particular brand of clothing because the majority of your peers wear it,you are acting under the influence of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 14

Which of the following social commerce approach characteristics is labeled as advocacy?

Accepted Answer

A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts. 
A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts.

Question 15

The process of shopping online does not include the five steps of the consumer decision-making process.

Accepted Answer

A) True 
 B)False

Question 16

When you choose a birthday present for someone for whom you wouldn't normally buy a present because they gave you a gift on your birthday,________ is at work here.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 17

All of the following social shopping tools use the influence tactic of affinity EXCEPT:

Accepted Answer

A)  "Ask your network." 
B)  geo-location programs. 
C)  recommendations. 
D)  shop together. 
E)  user galleries. 
A)  "Ask your network." 
B)  geo-location programs. 
C)  recommendations. 
D)  shop together. 
E)  user galleries.

Question 18

Which of the following social commerce approach characteristics is labeled as infectiousness?

Accepted Answer

A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts. 
A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts.

Question 19

Marketers should develop a social commerce approach with the following characteristics EXCEPT:

Accepted Answer

A)  encourage positive organic word of mouth. 
B)  acknowledge the value of the opinions customers offer. 
C)  make it easy for users to share reviews on blogs and social networking platforms. 
D)  discourage negative organic word of mouth. 
E)  encourage consumers to contribute posts. 
A)  encourage positive organic word of mouth. 
B)  acknowledge the value of the opinions customers offer. 
C)  make it easy for users to share reviews on blogs and social networking platforms. 
D)  discourage negative organic word of mouth. 
E)  encourage consumers to contribute posts.

Question 20

When a web site boasts the credentials of its bloggers,it is employing the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

All ratings and reviews in social commerce are user generated.

We act under the influence of ________ when we choose a product due to its popularity among others.

Negative reviewers sometimes get in trouble with the companies they criticize.

Why should retailers welcome negative reviews?

When a web site posts a picture of an attractive employee to influence consumers,it is employing the influence tactic of ________.

"Buy now while supplies last!" is an example of using the influence tactic of ________.

Shopping can be a utilitarian activity.

"If it's more expensive it must be better" is an example of ________.

We act under the influence of ________ when we choose a product due to the opinion or recommendation of an expert in the field.

Reviews can enhance the effectiveness of offline promotional strategies.

Reflect on your own feelings (or lack thereof)of information overload with respect to searching online for information about products.Include the concept of bounded rationality in your answer.

"Ask Your Network" is a social commerce application that:

If you buy a particular brand of clothing because the majority of your peers wear it,you are acting under the influence of ________.

Which of the following social commerce approach characteristics is labeled as advocacy?

The process of shopping online does not include the five steps of the consumer decision-making process.

When you choose a birthday present for someone for whom you wouldn't normally buy a present because they gave you a gift on your birthday,________ is at work here.

All of the following social shopping tools use the influence tactic of affinity EXCEPT:

Which of the following social commerce approach characteristics is labeled as infectiousness?

Marketers should develop a social commerce approach with the following characteristics EXCEPT:

When a web site boasts the credentials of its bloggers,it is employing the influence tactic of ________.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 8: Social Commerce

All ratings and reviews in social commerce are user generated.

We act under the influence of ________ when we choose a product due to its popularity among others.

Negative reviewers sometimes get in trouble with the companies they criticize.

Why should retailers welcome negative reviews?

When a web site posts a picture of an attractive employee to influence consumers,it is employing the influence tactic of ________.

"Buy now while supplies last!" is an example of using the influence tactic of ________.

Shopping can be a utilitarian activity.

"If it's more expensive it must be better" is an example of ________.

We act under the influence of ________ when we choose a product due to the opinion or recommendation of an expert in the field.

Reviews can enhance the effectiveness of offline promotional strategies.

Reflect on your own feelings (or lack thereof)of information overload with respect to searching online for information about products.Include the concept of bounded rationality in your answer.

"Ask Your Network" is a social commerce application that:

If you buy a particular brand of clothing because the majority of your peers wear it,you are acting under the influence of ________.

Which of the following social commerce approach characteristics is labeled as advocacy?

The process of shopping online does not include the five steps of the consumer decision-making process.

When you choose a birthday present for someone for whom you wouldn't normally buy a present because they gave you a gift on your birthday,________ is at work here.

All of the following social shopping tools use the influence tactic of affinity EXCEPT:

Which of the following social commerce approach characteristics is labeled as infectiousness?

Marketers should develop a social commerce approach with the following characteristics EXCEPT:

When a web site boasts the credentials of its bloggers,it is employing the influence tactic of ________.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters