Question 1

What products have you (or your friends or family)bought due to the influence tactic of reciprocity?

Accepted Answer

We reciprocate kindnesses,in part,becaus

Question 2

The ratio of negative to positive reviews found on various sites always leans toward the negative side.

Accepted Answer

A) True 
 B)False

Question 3

All of the following social shopping tools use the influence tactic of social proof EXCEPT:

Accepted Answer

A)  filters. 
B)  reviews. 
C)  recommendations. 
D)  brand butler services. 
E)  user forums. 
A)  filters. 
B)  reviews. 
C)  recommendations. 
D)  brand butler services. 
E)  user forums.

Question 4

________ is a state of psychological discomfort caused when things we know or do contradict one another.

Accepted Answer

A)  Bounded rationality 
B)  Cognitive dissonance 
C)  Susceptibility 
D)  Scarcity 
E)  Cognitive bias 
A)  Bounded rationality 
B)  Cognitive dissonance 
C)  Susceptibility 
D)  Scarcity 
E)  Cognitive bias

Question 5

"Four out of five dentists agree!" is an example of using the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 6

To reciprocate means to:

Accepted Answer

A)  expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best." 
B)  peel off just enough information to make a choice. 
C)  change beliefs or actions as a reaction to real or imagined group pressure. 
D)  repay debts and favors. 
E)  jump on the bandwagon. 
A)  expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best." 
B)  peel off just enough information to make a choice. 
C)  change beliefs or actions as a reaction to real or imagined group pressure. 
D)  repay debts and favors. 
E)  jump on the bandwagon.

Question 7

The social shopping tool of recommendations is associated with all of the following influence tactics EXCEPT:

Accepted Answer

A)  social proof. 
B)  authority. 
C)  scarcity. 
D)  affinity. 
E)  consistency. 
A)  social proof. 
B)  authority. 
C)  scarcity. 
D)  affinity. 
E)  consistency.

Question 8

When Peyton Manning,a likable NFL football player,endorses Timex watches,Timex is employing the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 9

Social experiences when shopping are categorized as utilitarian in motive.

Accepted Answer

A) True 
 B)False

Question 10

What products have you (or your friends or family)bought due to the influence tactic of scarcity?

Accepted Answer

We tend to instinctively want things mor

Question 11

When you rush to secure a limited-edition product,you are being influenced by ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 12

Consumers low in susceptibility to interpersonal influence tend to be older,affluent,and to have high self-confidence.

Accepted Answer

A) True 
 B)False

Question 13

________ captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity.

Accepted Answer

A)  The rule of reciprocity 
B)  Social proof 
C)  Cognitive bias 
D)  Bounded rationality 
E)  The principle of least interest 
A)  The rule of reciprocity 
B)  Social proof 
C)  Cognitive bias 
D)  Bounded rationality 
E)  The principle of least interest

Question 14

Purchase pals validate the consumer choices we make.

Accepted Answer

A) True 
 B)False

Question 15

What products have you (or your friends or family)bought due to the influence tactic of social proof? Include the factors of conformity that were central in your decision.

Accepted Answer

When a lot of people select one option,w

Question 16

"Share Your Story" is a social commerce application that:

Accepted Answer

A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts. 
A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts.

Question 17

________ are personalized product endorsements that originate from the recipient's social graph.

Accepted Answer

A)  Ratings 
B)  Reviews 
C)  Recommendations 
D)  Filters 
E)  Feeds 
A)  Ratings 
B)  Reviews 
C)  Recommendations 
D)  Filters 
E)  Feeds

Question 18

Brands should embrace consumer opinions.

Accepted Answer

A) True 
 B)False

Question 19

Social commerce is a subset of ________.

Accepted Answer

A)  social entertainment 
B)  e-commerce 
C)  online communities 
D)  social publishing 
E)  consumer-solicited media 
A)  social entertainment 
B)  e-commerce 
C)  online communities 
D)  social publishing 
E)  consumer-solicited media

Question 20

All of the following social shopping tools use the influence tactic of reciprocity EXCEPT:

Accepted Answer

A)  user forums. 
B)  deal feeds. 
C)  news feeds. 
D)  brand butler services. 
E)  group buy. 
A)  user forums. 
B)  deal feeds. 
C)  news feeds. 
D)  brand butler services. 
E)  group buy.

What products have you (or your friends or family)bought due to the influence tactic of reciprocity?

The ratio of negative to positive reviews found on various sites always leans toward the negative side.

All of the following social shopping tools use the influence tactic of social proof EXCEPT:

________ is a state of psychological discomfort caused when things we know or do contradict one another.

"Four out of five dentists agree!" is an example of using the influence tactic of ________.

To reciprocate means to:

The social shopping tool of recommendations is associated with all of the following influence tactics EXCEPT:

When Peyton Manning,a likable NFL football player,endorses Timex watches,Timex is employing the influence tactic of ________.

Social experiences when shopping are categorized as utilitarian in motive.

What products have you (or your friends or family)bought due to the influence tactic of scarcity?

When you rush to secure a limited-edition product,you are being influenced by ________.

Consumers low in susceptibility to interpersonal influence tend to be older,affluent,and to have high self-confidence.

________ captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity.

Purchase pals validate the consumer choices we make.

What products have you (or your friends or family)bought due to the influence tactic of social proof? Include the factors of conformity that were central in your decision.

"Share Your Story" is a social commerce application that:

________ are personalized product endorsements that originate from the recipient's social graph.

Brands should embrace consumer opinions.

Social commerce is a subset of ________.

All of the following social shopping tools use the influence tactic of reciprocity EXCEPT:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 8: Social Commerce

What products have you (or your friends or family)bought due to the influence tactic of reciprocity?

The ratio of negative to positive reviews found on various sites always leans toward the negative side.

All of the following social shopping tools use the influence tactic of social proof EXCEPT:

________ is a state of psychological discomfort caused when things we know or do contradict one another.

"Four out of five dentists agree!" is an example of using the influence tactic of ________.

To reciprocate means to:

The social shopping tool of recommendations is associated with all of the following influence tactics EXCEPT:

When Peyton Manning,a likable NFL football player,endorses Timex watches,Timex is employing the influence tactic of ________.

Social experiences when shopping are categorized as utilitarian in motive.

What products have you (or your friends or family)bought due to the influence tactic of scarcity?

When you rush to secure a limited-edition product,you are being influenced by ________.

Consumers low in susceptibility to interpersonal influence tend to be older,affluent,and to have high self-confidence.

________ captures the quandary we face as humans when we have choices to make,but are limited by our own cognitive capacity.

Purchase pals validate the consumer choices we make.

What products have you (or your friends or family)bought due to the influence tactic of social proof? Include the factors of conformity that were central in your decision.

"Share Your Story" is a social commerce application that:

________ are personalized product endorsements that originate from the recipient's social graph.

Brands should embrace consumer opinions.

Social commerce is a subset of ________.

All of the following social shopping tools use the influence tactic of reciprocity EXCEPT:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters