Question 1

Identity reflectors:

Accepted Answer

A)  are visual elements used to change the aesthetic of a web page. 
B)  are an option to have one's profile reflected back to them from the perspective of others. 
C)  are small digital badges that people can embed in emails and on websites to share their contact information and social affiliations. 
D)  enable users to project an identity more vividly to others within a community. 
E)  are things that others create we feel are worth redistributing to our social networks. 
A)  are visual elements used to change the aesthetic of a web page. 
B)  are an option to have one's profile reflected back to them from the perspective of others. 
C)  are small digital badges that people can embed in emails and on websites to share their contact information and social affiliations. 
D)  enable users to project an identity more vividly to others within a community. 
E)  are things that others create we feel are worth redistributing to our social networks. B

Question 2

The goal of OpenID is identity portability.

Accepted Answer

A) True 
 B)False  True

Question 3

Reflect on why you are or are not interested in participating in a user-generated content campaign.

Accepted Answer

UGC campaigns offer a way for brands to invite consumers to engage and interact while they develop shareable content.UGC contests encourage people in the target audience to develop and submit content related to the campaign.

Question 4

Fans of Glee may feel that the program reflects an important aspect of their own life,perhaps related to involvement in the performing arts,a sense of being a misfit,or nostalgia surrounding the challenging days of high school.This is an example of the fandom characteristic of ________.

Accepted Answer

A)  emotional engagement 
B)  self-identification 
C)  cultural competence 
D)  auxiliary consumption 
E)  production 
A)  emotional engagement 
B)  self-identification 
C)  cultural competence 
D)  auxiliary consumption 
E)  production

Question 5

The fandom characteristic of an object being meaningful in the life of the fan is:

Accepted Answer

A)  emotional engagement. 
B)  self-identification. 
C)  cultural competence. 
D)  auxiliary consumption. 
E)  production. 
A)  emotional engagement. 
B)  self-identification. 
C)  cultural competence. 
D)  auxiliary consumption. 
E)  production.

Question 6

Social sharing:

Accepted Answer

A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlight the best participants who contribute to sites. 
A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlight the best participants who contribute to sites.

Question 7

Fans of Glee post their favorite clips (unofficially),and record and post their own renditions of Glee tunes to YouTube.This is example of the fandom characteristic of ________.

Accepted Answer

A)  emotional engagement 
B)  self-identification 
C)  cultural competence 
D)  auxiliary consumption 
E)  production 
A)  emotional engagement 
B)  self-identification 
C)  cultural competence 
D)  auxiliary consumption 
E)  production

Question 8

All of the following are examples of a presence indicator EXCEPT:

Accepted Answer

A)  menu styles. 
B)  mood icons. 
C)  friend lists. 
D)  status updates. 
E)  availability icons. 
A)  menu styles. 
B)  mood icons. 
C)  friend lists. 
D)  status updates. 
E)  availability icons.

Question 9

Directed communication is passive,whereas consumption communication is active.

Accepted Answer

A) True 
 B)False

Question 10

Entering a virtual world in avatar form and striking up a conversation with another avatar in real-time is an example of ________.

Accepted Answer

A)  asynchronous communication 
B)  synchronous communication 
C)  virtual goods 
D)  OpenSocial code 
E)  message internalization 
A)  asynchronous communication 
B)  synchronous communication 
C)  virtual goods 
D)  OpenSocial code 
E)  message internalization

Question 11

Do you consider yourself to be a social media omnivore? Reflect on why you are or are not one.

Accepted Answer

Social media omnivor

Question 12

Identity cards:

Accepted Answer

A)  are visual elements used to change the aesthetic of a web page. 
B)  are an option to have one's profile reflected back to them from the perspective of others. 
C)  are small digital badges that people can embed in emails and on websites to share their contact information and social affiliations. 
D)  enable users to project an identity more vividly to others within a community. 
E)  are things that others create we feel are worth redistributing to our social networks. 
A)  are visual elements used to change the aesthetic of a web page. 
B)  are an option to have one's profile reflected back to them from the perspective of others. 
C)  are small digital badges that people can embed in emails and on websites to share their contact information and social affiliations. 
D)  enable users to project an identity more vividly to others within a community. 
E)  are things that others create we feel are worth redistributing to our social networks.

Question 13

Facebook's "wall" is an example of an activity stream.

Accepted Answer

A) True 
 B)False

Question 14

A ________ page is the first page that a person sees when he or she clicks through an ad to reach a brand's target site.

Accepted Answer

A)  leaderboard 
B)  identity 
C)  badge 
D)  landing 
E)  rich media 
A)  leaderboard 
B)  identity 
C)  badge 
D)  landing 
E)  rich media

Question 15

Linux was the first company to develop an open source model.

Accepted Answer

A) True 
 B)False

Question 16

Fans of Glee can buy Glee: The Christmas Album,download Glee music from iTunes,buy and play the Glee iPad app,play the Glee Karaoke Wii game,and wear clothes that sport the Glee logo.This is example of the fandom characteristic of ________.

Accepted Answer

A)  emotional engagement 
B)  self-identification 
C)  cultural competence 
D)  auxiliary consumption 
E)  production 
A)  emotional engagement 
B)  self-identification 
C)  cultural competence 
D)  auxiliary consumption 
E)  production

Question 17

The majority of people in online communities are lurkers (those who consume but don't create content).

Accepted Answer

A) True 
 B)False

Question 18

________ is a term used to describe a single profile providing access across social networking sites with a single login and shared information.

Accepted Answer

A)  Activity streaming 
B)  Ambient intimacy 
C)  Identity reflection 
D)  Internal social networking 
E)  Identity portability 
A)  Activity streaming 
B)  Ambient intimacy 
C)  Identity reflection 
D)  Internal social networking 
E)  Identity portability

Question 19

An example of ________ is when a user's FourSquare checkins feed directly to Twitter and Facebook.

Accepted Answer

A)  rich media 
B)  friendvertising 
C)  ongoing sharing 
D)  identity reflectors 
E)  message internalization 
A)  rich media 
B)  friendvertising 
C)  ongoing sharing 
D)  identity reflectors 
E)  message internalization

Question 20

A social engagement ad:

Accepted Answer

A)  contains ad (creative image and text), along with an option to encourage the viewer to engage with the brand. 
B)  includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. 
C)  is shared on a person's activity stream following a brand interaction (such as liking the brand). 
D)  motivates the receiver to get involved with the message and help to spread it to others. 
E)  occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media. 
A)  contains ad (creative image and text), along with an option to encourage the viewer to engage with the brand. 
B)  includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. 
C)  is shared on a person's activity stream following a brand interaction (such as liking the brand). 
D)  motivates the receiver to get involved with the message and help to spread it to others. 
E)  occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.

Identity reflectors:

The goal of OpenID is identity portability.

Reflect on why you are or are not interested in participating in a user-generated content campaign.

Fans of Glee may feel that the program reflects an important aspect of their own life,perhaps related to involvement in the performing arts,a sense of being a misfit,or nostalgia surrounding the challenging days of high school.This is an example of the fandom characteristic of ________.

The fandom characteristic of an object being meaningful in the life of the fan is:

Social sharing:

Fans of Glee post their favorite clips (unofficially),and record and post their own renditions of Glee tunes to YouTube.This is example of the fandom characteristic of ________.

All of the following are examples of a presence indicator EXCEPT:

Directed communication is passive,whereas consumption communication is active.

Entering a virtual world in avatar form and striking up a conversation with another avatar in real-time is an example of ________.

Do you consider yourself to be a social media omnivore? Reflect on why you are or are not one.

Identity cards:

Facebook's "wall" is an example of an activity stream.

A ________ page is the first page that a person sees when he or she clicks through an ad to reach a brand's target site.

Linux was the first company to develop an open source model.

Fans of Glee can buy Glee: The Christmas Album,download Glee music from iTunes,buy and play the Glee iPad app,play the Glee Karaoke Wii game,and wear clothes that sport the Glee logo.This is example of the fandom characteristic of ________.

The majority of people in online communities are lurkers (those who consume but don't create content).

________ is a term used to describe a single profile providing access across social networking sites with a single login and shared information.

An example of ________ is when a user's FourSquare checkins feed directly to Twitter and Facebook.

A social engagement ad:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 5: Social Communities

Identity reflectors:

The goal of OpenID is identity portability.

Reflect on why you are or are not interested in participating in a user-generated content campaign.

Fans of Glee may feel that the program reflects an important aspect of their own life,perhaps related to involvement in the performing arts,a sense of being a misfit,or nostalgia surrounding the challenging days of high school.This is an example of the fandom characteristic of ________.

The fandom characteristic of an object being meaningful in the life of the fan is:

Social sharing:

Fans of Glee post their favorite clips (unofficially),and record and post their own renditions of Glee tunes to YouTube.This is example of the fandom characteristic of ________.

All of the following are examples of a presence indicator EXCEPT:

Directed communication is passive,whereas consumption communication is active.

Entering a virtual world in avatar form and striking up a conversation with another avatar in real-time is an example of ________.

Do you consider yourself to be a social media omnivore? Reflect on why you are or are not one.

Identity cards:

Facebook's "wall" is an example of an activity stream.

A ________ page is the first page that a person sees when he or she clicks through an ad to reach a brand's target site.

Linux was the first company to develop an open source model.

Fans of Glee can buy Glee: The Christmas Album,download Glee music from iTunes,buy and play the Glee iPad app,play the Glee Karaoke Wii game,and wear clothes that sport the Glee logo.This is example of the fandom characteristic of ________.

The majority of people in online communities are lurkers (those who consume but don't create content).

________ is a term used to describe a single profile providing access across social networking sites with a single login and shared information.

An example of ________ is when a user's FourSquare checkins feed directly to Twitter and Facebook.

A social engagement ad:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters