Question 1

A(n)________ are those a specific organization builds for its own use and limits to members of the organization.

Accepted Answer

A)  activity stream 
B)  backchannel 
C)  niche market 
D)  external social network 
E)  internal social network 
A)  activity stream 
B)  backchannel 
C)  niche market 
D)  external social network 
E)  internal social network

Question 2

________ is/are perishable-they require the active,real-time involvement of two or more people to make sense.

Accepted Answer

A)  Asynchronous communication 
B)  Synchronous communication 
C)  Virtual goods 
D)  OpenSocial code 
E)  Message internalization 
A)  Asynchronous communication 
B)  Synchronous communication 
C)  Virtual goods 
D)  OpenSocial code 
E)  Message internalization

Question 3

If few people choose to interact,few organic social ads will be generated.

Accepted Answer

A) True 
 B)False

Question 4

Social media omnivores:

Accepted Answer

A)  avoid SNSs entirely. 
B)  dabble in one or two SNSs. 
C)  eagerly participate exclusively in one SNS. 
D)  eagerly participate in several different SNSs. 
E)  can be grouped under the term "lurker." 
A)  avoid SNSs entirely. 
B)  dabble in one or two SNSs. 
C)  eagerly participate exclusively in one SNS. 
D)  eagerly participate in several different SNSs. 
E)  can be grouped under the term "lurker."

Question 5

Secondary content:

Accepted Answer

A)  is a visual element used to change the aesthetic of a web page. 
B)  is an option to have one's profile reflected back to them from the perspective of others. 
C)  is a small digital badge that people can embed in emails and on websites to share their contact information and social affiliations. 
D)  enables users to project an identity more vividly to others within a community. 
E)  is what others create that we feel are worth redistributing to our social networks. 
A)  is a visual element used to change the aesthetic of a web page. 
B)  is an option to have one's profile reflected back to them from the perspective of others. 
C)  is a small digital badge that people can embed in emails and on websites to share their contact information and social affiliations. 
D)  enables users to project an identity more vividly to others within a community. 
E)  is what others create that we feel are worth redistributing to our social networks.

Question 6

A(n)________ is open to people who are not affiliated with the site's sponsor.

Accepted Answer

A)  activity stream 
B)  backchannel 
C)  niche market 
D)  external social network 
E)  internal social network 
A)  activity stream 
B)  backchannel 
C)  niche market 
D)  external social network 
E)  internal social network

Question 7

An application on your mobile phone that streams a Twitter feed is an example of a(n)________.

Accepted Answer

A)  uploading functionality 
B)  social ad 
C)  skin 
D)  response device 
E)  identity reflector 
A)  uploading functionality 
B)  social ad 
C)  skin 
D)  response device 
E)  identity reflector

Question 8

Reflect on what brands provide (or not provide)you with a return on emotion.

Accepted Answer

Return on emotion conceptually assesses

Question 9

Facebook makes their APIs freely available.

Accepted Answer

A) True 
 B)False

Question 10

________ occurs when a user is unable to transfer social contacts and content from one social network to another.

Accepted Answer

A)  Social lock in 
B)  Message internalization 
C)  Social interaction 
D)  Statuscasting 
E)  Stickiness 
A)  Social lock in 
B)  Message internalization 
C)  Social interaction 
D)  Statuscasting 
E)  Stickiness

Question 11

The concept of social lock in is related to the concept of switching cost.

Accepted Answer

A) True 
 B)False

Question 12

When Girls With Guts (http://girlswithguts.blogspot.com/)blog about a recent restaurant opening,the earned media is known as a(n)________.

Accepted Answer

A)  virtual good 
B)  nudge 
C)  brand profile 
D)  backchannel 
E)  influence post 
A)  virtual good 
B)  nudge 
C)  brand profile 
D)  backchannel 
E)  influence post

Question 13

All of the following are skin/theme elements associated with one's profile EXCEPT:

Accepted Answer

A)  background scenes. 
B)  colors. 
C)  fonts. 
D)  menu styles. 
E)  handles. 
A)  background scenes. 
B)  colors. 
C)  fonts. 
D)  menu styles. 
E)  handles.

Question 14

In a(n)________,others can view and pass content on to their respective networks.

Accepted Answer

A)  gallery 
B)  activity stream 
C)  brand profile 
D)  leaderboard 
E)  landing page 
A)  gallery 
B)  activity stream 
C)  brand profile 
D)  leaderboard 
E)  landing page

Question 15

User content is organic when its creation is incentivized or guided by the brand itself.

Accepted Answer

A) True 
 B)False

Question 16

________ are online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form of social interaction within the ad unit or landing page.

Accepted Answer

A)  Themes 
B)  Social ads 
C)  Synchronous communications 
D)  Rich media 
E)  Response devices 
A)  Themes 
B)  Social ads 
C)  Synchronous communications 
D)  Rich media 
E)  Response devices

Question 17

Nissan launched a site for its employees called N-Square.The network enables employees to post profiles,maintain a blog,participate in discussion groups,and share files.This is an example of a(n)________.

Accepted Answer

A)  activity stream 
B)  backchannel 
C)  niche market 
D)  external social network 
E)  internal social network 
A)  activity stream 
B)  backchannel 
C)  niche market 
D)  external social network 
E)  internal social network

Question 18

Do you experience social networking fatigue?

Accepted Answer

The fatigue comes,in part,from the need

Question 19

Our ability to stay in touch,using digital communications and social media,with people to whom we wouldn't otherwise have access due to time limitations and geographic dispersion is labeled as ________.

Accepted Answer

A)  message internalization 
B)  directed communications 
C)  ambient intimacy 
D)  identity portability 
E)  stickiness 
A)  message internalization 
B)  directed communications 
C)  ambient intimacy 
D)  identity portability 
E)  stickiness

Question 20

________ are applications that make it easy to share from many locations.

Accepted Answer

A)  Uploading functionalities 
B)  Social ads 
C)  Skins 
D)  Response devices 
E)  Identity reflectors 
A)  Uploading functionalities 
B)  Social ads 
C)  Skins 
D)  Response devices 
E)  Identity reflectors

A(n)________ are those a specific organization builds for its own use and limits to members of the organization.

________ is/are perishable-they require the active,real-time involvement of two or more people to make sense.

If few people choose to interact,few organic social ads will be generated.

Social media omnivores:

Secondary content:

A(n)________ is open to people who are not affiliated with the site's sponsor.

An application on your mobile phone that streams a Twitter feed is an example of a(n)________.

Reflect on what brands provide (or not provide)you with a return on emotion.

Facebook makes their APIs freely available.

________ occurs when a user is unable to transfer social contacts and content from one social network to another.

The concept of social lock in is related to the concept of switching cost.

When Girls With Guts (http://girlswithguts.blogspot.com/)blog about a recent restaurant opening,the earned media is known as a(n)________.

All of the following are skin/theme elements associated with one's profile EXCEPT:

In a(n)________,others can view and pass content on to their respective networks.

User content is organic when its creation is incentivized or guided by the brand itself.

________ are online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form of social interaction within the ad unit or landing page.

Nissan launched a site for its employees called N-Square.The network enables employees to post profiles,maintain a blog,participate in discussion groups,and share files.This is an example of a(n)________.

Do you experience social networking fatigue?

Our ability to stay in touch,using digital communications and social media,with people to whom we wouldn't otherwise have access due to time limitations and geographic dispersion is labeled as ________.

________ are applications that make it easy to share from many locations.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 5: Social Communities

A(n)________ are those a specific organization builds for its own use and limits to members of the organization.

________ is/are perishable-they require the active,real-time involvement of two or more people to make sense.

If few people choose to interact,few organic social ads will be generated.

Social media omnivores:

Secondary content:

A(n)________ is open to people who are not affiliated with the site's sponsor.

An application on your mobile phone that streams a Twitter feed is an example of a(n)________.

Reflect on what brands provide (or not provide)you with a return on emotion.

Facebook makes their APIs freely available.

________ occurs when a user is unable to transfer social contacts and content from one social network to another.

The concept of social lock in is related to the concept of switching cost.

When Girls With Guts (http://girlswithguts.blogspot.com/)blog about a recent restaurant opening,the earned media is known as a(n)________.

All of the following are skin/theme elements associated with one's profile EXCEPT:

In a(n)________,others can view and pass content on to their respective networks.

User content is organic when its creation is incentivized or guided by the brand itself.

________ are online display ads that incorporate user data in the ad or in the targeting of the ad and enable some form of social interaction within the ad unit or landing page.

Nissan launched a site for its employees called N-Square.The network enables employees to post profiles,maintain a blog,participate in discussion groups,and share files.This is an example of a(n)________.

Do you experience social networking fatigue?

Our ability to stay in touch,using digital communications and social media,with people to whom we wouldn't otherwise have access due to time limitations and geographic dispersion is labeled as ________.

________ are applications that make it easy to share from many locations.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters