Question 1

An example of a passion-centric SNS would be one focused on the finer details of Star Wars characters.

Accepted Answer

A) True 
 B)False  True

Question 2

WHEN YOUR POST CONTAINS ALL CAPITAL LETTERS TO EXPRESS YOUR ANGER,you are engaging in the practice of ________.

Accepted Answer

A)  homophily 
B)  cyberbullying 
C)  cascading 
D)  flaming 
E)  word of mouth 
A)  homophily 
B)  cyberbullying 
C)  cascading 
D)  flaming 
E)  word of mouth D

Question 3

All of the following are primarily considered to be an online community EXCEPT:

Accepted Answer

A)  Facebook. 
B)  LinkedIn. 
C)  MyLife. 
D)  LiveJournal. 
E)  YouTube. 
A)  Facebook. 
B)  LinkedIn. 
C)  MyLife. 
D)  LiveJournal. 
E)  YouTube. E

Question 4

Reflect on why norms are necessary in virtual communities.

Accepted Answer

Virtual communities need norms,or rules

Question 5

Texts that tease is a form of cyberbullying.

Accepted Answer

A) True 
 B)False

Question 6

The online community characteristic of ________ specifies that even though leaders emerge in online communities,the power structure of the community is decentralized and majority rule applies.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 7

Big-and-tall men's clothing or bicycles built for two are examples of ________.

Accepted Answer

A)  vertical network items 
B)  small-world network items 
C)  niche market items 
D)  open access site items 
E)  social contract items 
A)  vertical network items 
B)  small-world network items 
C)  niche market items 
D)  open access site items 
E)  social contract items

Question 8

If you buy an item on eBay you agree that you have entered into a legal contract to pay for it.This illustrates the online community characteristic of ________.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 9

________ of information occur when a piece of information triggers a sequence of interactions.

Accepted Answer

A)  Meetups 
B)  Cascades 
C)  Norms 
D)  Flows 
E)  Impressions 
A)  Meetups 
B)  Cascades 
C)  Norms 
D)  Flows 
E)  Impressions

Question 10

Which of the following is a characteristic of an influencer (aka power user)?

Accepted Answer

A)  activist 
B)  connected 
C)  active mind 
D)  trendsetter 
E)  All of the above 
A)  activist 
B)  connected 
C)  active mind 
D)  trendsetter 
E)  All of the above

Question 11

All social communities are social networks.

Accepted Answer

A) True 
 B)False

Question 12

How many latent ties have you revived through use of SNS? Reflect on the benefits of using SNS to revive latent ties.

Accepted Answer

SNSs are valuable connectors for latent

Question 13

A small-world network:

Accepted Answer

A)  centers on some common hobby, interest, or characteristic that draws members to the site. 
B)  illustrates that most nodes in a social graph are not directly linked to one another. Instead they are indirectly connected via neighbors. 
C)  offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D)  enables anyone to participate without registration or identification. 
E)  sets forth expectations for user behavior as well as for the host or governing body. 
A)  centers on some common hobby, interest, or characteristic that draws members to the site. 
B)  illustrates that most nodes in a social graph are not directly linked to one another. Instead they are indirectly connected via neighbors. 
C)  offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D)  enables anyone to participate without registration or identification. 
E)  sets forth expectations for user behavior as well as for the host or governing body.

Question 14

If a social media site starts to lose visitors it resembles a deserted mining town in The Old West-empty saloons,banks,and stores with (digital)tumbleweed blowing across the streets.This is related to the online community characteristic of ________.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 15

A(n)________ is a set of socially relevant nodes connected by one or more relations.

Accepted Answer

A)  niche market 
B)  social network 
C)  democracy 
D)  open access site 
E)  social contract 
A)  niche market 
B)  social network 
C)  democracy 
D)  open access site 
E)  social contract

Question 16

Your mother is an example of a node in your social network.

Accepted Answer

A) True 
 B)False

Question 17

Legitimate power refers to:

Accepted Answer

A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability. 
A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability.

Question 18

Communicating with a friend via AIM or Facebook chat and feeling that you actually "talked" to her illustrates the online community characteristic of ________.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 19

The online community characteristic of ________ specifies that the better communities supply tangible characteristics that create the sensation of actually being in a place or that make the environment look and feel real.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 20

________ is the extent to which an object can be shared in social media.

Accepted Answer

A)  Momentum effect 
B)  Object sociality 
C)  Reputational capital 
D)  Legitimate power 
E)  Media multiplexity 
A)  Momentum effect 
B)  Object sociality 
C)  Reputational capital 
D)  Legitimate power 
E)  Media multiplexity

An example of a passion-centric SNS would be one focused on the finer details of Star Wars characters.

WHEN YOUR POST CONTAINS ALL CAPITAL LETTERS TO EXPRESS YOUR ANGER,you are engaging in the practice of ________.

All of the following are primarily considered to be an online community EXCEPT:

Reflect on why norms are necessary in virtual communities.

Texts that tease is a form of cyberbullying.

The online community characteristic of ________ specifies that even though leaders emerge in online communities,the power structure of the community is decentralized and majority rule applies.

Big-and-tall men's clothing or bicycles built for two are examples of ________.

If you buy an item on eBay you agree that you have entered into a legal contract to pay for it.This illustrates the online community characteristic of ________.

________ of information occur when a piece of information triggers a sequence of interactions.

Which of the following is a characteristic of an influencer (aka power user)?

All social communities are social networks.

How many latent ties have you revived through use of SNS? Reflect on the benefits of using SNS to revive latent ties.

A small-world network:

If a social media site starts to lose visitors it resembles a deserted mining town in The Old West-empty saloons,banks,and stores with (digital)tumbleweed blowing across the streets.This is related to the online community characteristic of ________.

A(n)________ is a set of socially relevant nodes connected by one or more relations.

Your mother is an example of a node in your social network.

Legitimate power refers to:

Communicating with a friend via AIM or Facebook chat and feeling that you actually "talked" to her illustrates the online community characteristic of ________.

The online community characteristic of ________ specifies that the better communities supply tangible characteristics that create the sensation of actually being in a place or that make the environment look and feel real.

________ is the extent to which an object can be shared in social media.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 4: Digital Communities

An example of a passion-centric SNS would be one focused on the finer details of Star Wars characters.

WHEN YOUR POST CONTAINS ALL CAPITAL LETTERS TO EXPRESS YOUR ANGER,you are engaging in the practice of ________.

All of the following are primarily considered to be an online community EXCEPT:

Reflect on why norms are necessary in virtual communities.

Texts that tease is a form of cyberbullying.

The online community characteristic of ________ specifies that even though leaders emerge in online communities,the power structure of the community is decentralized and majority rule applies.

Big-and-tall men's clothing or bicycles built for two are examples of ________.

If you buy an item on eBay you agree that you have entered into a legal contract to pay for it.This illustrates the online community characteristic of ________.

________ of information occur when a piece of information triggers a sequence of interactions.

Which of the following is a characteristic of an influencer (aka power user)?

All social communities are social networks.

How many latent ties have you revived through use of SNS? Reflect on the benefits of using SNS to revive latent ties.

A small-world network:

If a social media site starts to lose visitors it resembles a deserted mining town in The Old West-empty saloons,banks,and stores with (digital)tumbleweed blowing across the streets.This is related to the online community characteristic of ________.

A(n)________ is a set of socially relevant nodes connected by one or more relations.

Your mother is an example of a node in your social network.

Legitimate power refers to:

Communicating with a friend via AIM or Facebook chat and feeling that you actually "talked" to her illustrates the online community characteristic of ________.

The online community characteristic of ________ specifies that the better communities supply tangible characteristics that create the sensation of actually being in a place or that make the environment look and feel real.

________ is the extent to which an object can be shared in social media.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters