Question 1

Referent power refers to:

Accepted Answer

A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability. 
A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability.

Question 2

Reflect on what type of culture the Facebook community creates among its users.

Accepted Answer

The Facebook community creates a culture

Question 3

Online ________ communities selectively allow access to only some people.

Accepted Answer

A)  scale free 
B)  open access 
C)  gated 
D)  democratic 
E)  coercive 
A)  scale free 
B)  open access 
C)  gated 
D)  democratic 
E)  coercive

Question 4

Reflect on why most online communities are democratic.

Accepted Answer

Democracy is a descriptive term that ref

Question 5

Which of the following is a term for a relationship in a social network?

Accepted Answer

A)  maven 
B)  norm 
C)  node 
D)  tie 
E)  presence 
A)  maven 
B)  norm 
C)  node 
D)  tie 
E)  presence

Question 6

Which of the following is an example of social capital?

Accepted Answer

A)  useful information 
B)  relationships 
C)  ability to organize groups 
D)  employment connections 
E)  All of the above 
A)  useful information 
B)  relationships 
C)  ability to organize groups 
D)  employment connections 
E)  All of the above

Question 7

The online community characteristic of ________ specifies that virtual communities need norms in order to operate.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 8

If a brand is well-liked,relevant,and buzz-worthy,the media value originating from nonpaid,word-of-mouth referrals for the brand can be enormous.This is the essence of the ________.

Accepted Answer

A)  momentum effect 
B)  cyberplace 
C)  online gated community 
D)  media democratization 
E)  niche market 
A)  momentum effect 
B)  cyberplace 
C)  online gated community 
D)  media democratization 
E)  niche market

Question 9

________ are rules that govern behavior.

Accepted Answer

A)  Ties 
B)  Impressions 
C)  Cascades 
D)  Norms 
E)  Nodes 
A)  Ties 
B)  Impressions 
C)  Cascades 
D)  Norms 
E)  Nodes

Question 10

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel are:

Accepted Answer

A)  an interaction. 
B)  a social contract. 
C)  nodes. 
D)  ties. 
E)  a meetup. 
A)  an interaction. 
B)  a social contract. 
C)  nodes. 
D)  ties. 
E)  a meetup.

Question 11

A ________ is a snippet of cultural information that spreads person to person until eventually it enters the general consciousness.

Accepted Answer

A)  maven 
B)  meme 
C)  norm 
D)  node 
E)  homophily 
A)  maven 
B)  meme 
C)  norm 
D)  node 
E)  homophily

Question 12

In an online community,leadership comes from a person's role in the creation of the community as well as from a person's ongoing participation and the quality of the person's contributions.This illustrates the online community characteristic of ________.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 13

Behavior-based ties in a social network such as talking with each other,attending an event together,or working together are called ________.

Accepted Answer

A)  flows 
B)  meetups 
C)  social graphs 
D)  interactions 
E)  nodes 
A)  flows 
B)  meetups 
C)  social graphs 
D)  interactions 
E)  nodes

Question 14

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's online chat is:

Accepted Answer

A)  an interaction. 
B)  a social contract. 
C)  a node. 
D)  a tie. 
E)  a meetup. 
A)  an interaction. 
B)  a social contract. 
C)  a node. 
D)  a tie. 
E)  a meetup.

Question 15

Bonding social capital is based on ________.

Accepted Answer

A)  reputational support 
B)  financial support 
C)  emotional support 
D)  access to places, people, or ideas 
E)  exclusivity 
A)  reputational support 
B)  financial support 
C)  emotional support 
D)  access to places, people, or ideas 
E)  exclusivity

Question 16

Which of the following is the biggest predictor of whether someone will become active in a social network space?

Accepted Answer

A)  The site's primary function. 
B)  The presence of a critical mass of friends. 
C)  The site's content. 
D)  The brands discussed on the site. 
E)  None of the above 
A)  The site's primary function. 
B)  The presence of a critical mass of friends. 
C)  The site's content. 
D)  The brands discussed on the site. 
E)  None of the above

Question 17

Converting lurkers into active users in an online community is related to the online community characteristic of ________.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 18

________ proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people.

Accepted Answer

A)  The social-object theory 
B)  Reputational capital 
C)  Media democratization 
D)  The two-step flow model of influence 
E)  Ad-equivalency value 
A)  The social-object theory 
B)  Reputational capital 
C)  Media democratization 
D)  The two-step flow model of influence 
E)  Ad-equivalency value

Question 19

Reflect on if you would want to be a part of an online gated community and your reasons why.

Accepted Answer

Online gated communities that selectivel

Question 20

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's encounter at Starbucks is:

Accepted Answer

A)  an interaction. 
B)  a social contract. 
C)  a node. 
D)  a tie. 
E)  a meetup. 
A)  an interaction. 
B)  a social contract. 
C)  a node. 
D)  a tie. 
E)  a meetup.

Referent power refers to:

Reflect on what type of culture the Facebook community creates among its users.

Online ________ communities selectively allow access to only some people.

Reflect on why most online communities are democratic.

Which of the following is a term for a relationship in a social network?

Which of the following is an example of social capital?

The online community characteristic of ________ specifies that virtual communities need norms in order to operate.

If a brand is well-liked,relevant,and buzz-worthy,the media value originating from nonpaid,word-of-mouth referrals for the brand can be enormous.This is the essence of the ________.

________ are rules that govern behavior.

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel are:

A ________ is a snippet of cultural information that spreads person to person until eventually it enters the general consciousness.

In an online community,leadership comes from a person's role in the creation of the community as well as from a person's ongoing participation and the quality of the person's contributions.This illustrates the online community characteristic of ________.

Behavior-based ties in a social network such as talking with each other,attending an event together,or working together are called ________.

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's online chat is:

Bonding social capital is based on ________.

Which of the following is the biggest predictor of whether someone will become active in a social network space?

Converting lurkers into active users in an online community is related to the online community characteristic of ________.

________ proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people.

Reflect on if you would want to be a part of an online gated community and your reasons why.

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's encounter at Starbucks is:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 4: Digital Communities

Referent power refers to:

Reflect on what type of culture the Facebook community creates among its users.

Online ________ communities selectively allow access to only some people.

Reflect on why most online communities are democratic.

Which of the following is a term for a relationship in a social network?

Which of the following is an example of social capital?

The online community characteristic of ________ specifies that virtual communities need norms in order to operate.

If a brand is well-liked,relevant,and buzz-worthy,the media value originating from nonpaid,word-of-mouth referrals for the brand can be enormous.This is the essence of the ________.

________ are rules that govern behavior.

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel are:

A ________ is a snippet of cultural information that spreads person to person until eventually it enters the general consciousness.

In an online community,leadership comes from a person's role in the creation of the community as well as from a person's ongoing participation and the quality of the person's contributions.This illustrates the online community characteristic of ________.

Behavior-based ties in a social network such as talking with each other,attending an event together,or working together are called ________.

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's online chat is:

Bonding social capital is based on ________.

Which of the following is the biggest predictor of whether someone will become active in a social network space?

Converting lurkers into active users in an online community is related to the online community characteristic of ________.

________ proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people.

Reflect on if you would want to be a part of an online gated community and your reasons why.

Marty chats online with Rachel,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,Marty and Rachel's encounter at Starbucks is:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters