Question 1

Harnessing collective knowledge to solve problems and complete tasks is labeled as ________.

Accepted Answer

A)  crowdsourcing 
B)  tagging 
C)  cloud computing 
D)  blogging 
E)  microsharing 
A)  crowdsourcing 
B)  tagging 
C)  cloud computing 
D)  blogging 
E)  microsharing A

Question 2

MySpace defines itself as an entertainment community.

Accepted Answer

A) True 
 B)False  True

Question 3

Reflect on why a culture of participation is critical to the success and effectiveness of social media.In your answer,describe how the values of a society or culture can help to facilitate or hinder a culture of participation.

Accepted Answer

Social media enables active participation in the form of communicating,creating,joining,collaborating,working,sharing,socializing,playing,buying and selling,and learning within interactive and interdependent networks.

Question 4

Web 2.0:

Accepted Answer

A)  is a one-way communications device. 
B)  provides limited availability to users. 
C)  cannot be accessed on devices like smartphones. 
D)  is an interactive social system of users and senders. 
E)  eliminates conversation between users and senders. 
A)  is a one-way communications device. 
B)  provides limited availability to users. 
C)  cannot be accessed on devices like smartphones. 
D)  is an interactive social system of users and senders. 
E)  eliminates conversation between users and senders.

Question 5

Reflect on why the "fifth P" is critical to a company's success in this new social media world.

Accepted Answer

Consumers discuss,contribute,collaborate

Question 6

All of the following represent enhancements created by the creation of Web 2.0 EXCEPT:

Accepted Answer

A)  the collective wisdom of its users. 
B)  access to micromarkets. 
C)  the transfer of content from experts to a large audience of users. 
D)  user interfaces that are easy, accessible, and interactive. 
E)  software that operates on multiple platforms and beyond. 
A)  the collective wisdom of its users. 
B)  access to micromarkets. 
C)  the transfer of content from experts to a large audience of users. 
D)  user interfaces that are easy, accessible, and interactive. 
E)  software that operates on multiple platforms and beyond.

Question 7

Facebook is a social utility that offers ________.

Accepted Answer

A)  synchronous interactions only 
B)  asynchronous interactions only 
C)  both synchronous and asynchronous interactions 
D)  neither synchronous nor asynchronous interactions 
E)  These terms are not relevant to understanding the utility of Facebook 
A)  synchronous interactions only 
B)  asynchronous interactions only 
C)  both synchronous and asynchronous interactions 
D)  neither synchronous nor asynchronous interactions 
E)  These terms are not relevant to understanding the utility of Facebook

Question 8

Which of the following scenarios includes an overarching objective relevant to the use of social media marketing as part of a brand's promotional mix?

Accepted Answer

A)  A hair salon charges customers a small fee to book online appointments through their Facebook page. 
B)  A retailer uses its Facebook page to create a smoother supply chain process among the producers that supply products. 
C)  Paul monitors his company's Facebook page to react to and influence consumers in their decision- making process when purchasing his company's products. 
D)  Mary uses her Facebook page primarily to send out mass communication promotional messages to her consumers. 
E)  Mark is always thinking of ways to charge customers on his company's Facebook page. 
A)  A hair salon charges customers a small fee to book online appointments through their Facebook page. 
B)  A retailer uses its Facebook page to create a smoother supply chain process among the producers that supply products. 
C)  Paul monitors his company's Facebook page to react to and influence consumers in their decision- making process when purchasing his company's products. 
D)  Mary uses her Facebook page primarily to send out mass communication promotional messages to her consumers. 
E)  Mark is always thinking of ways to charge customers on his company's Facebook page.

Question 9

All of the following is considered to be a device that supports the Social Media Value Chain EXCEPT:

Accepted Answer

A)  an iPad 
B)  a Sony digital camera 
C)  a Dell PC 
D)  an iPhone 
E)  a calculator 
A)  an iPad 
B)  a Sony digital camera 
C)  a Dell PC 
D)  an iPhone 
E)  a calculator

Question 10

The term "radical trust" refers to the trust that organizations place on social media technology to help raise their success in the marketplace.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following terms describes users as having a say in what producers and marketers offer in the marketplace?

Accepted Answer

A)  co-creators 
B)  cloud computing 
C)  tradigital marketing 
D)  word of mouth (WOM) communication 
E)  crowdsourcing 
A)  co-creators 
B)  cloud computing 
C)  tradigital marketing 
D)  word of mouth (WOM) communication 
E)  crowdsourcing

Question 12

Which of the following is considered to be social software?

Accepted Answer

A)  an app 
B)  an iPad 
C)  a Sony digital camera 
D)  a Dell PC 
E)  an iPhone 
A)  an app 
B)  an iPad 
C)  a Sony digital camera 
D)  a Dell PC 
E)  an iPhone

Question 13

A pop-up bubble asks you to click on a link to learn more about low rates on car insurance while you browse a website.This is an example of:

Accepted Answer

A)  search engine marketing. 
B)  social entertainment. 
C)  the interruption-disruption model. 
D)  the horizontal revolution. 
E)  cloud computing. 
A)  search engine marketing. 
B)  social entertainment. 
C)  the interruption-disruption model. 
D)  the horizontal revolution. 
E)  cloud computing.

Question 14

Which of the following is a form of owned media?

Accepted Answer

A)  advertising 
B)  word-of-mouth communication 
C)  company blog 
D)  search engine marketing 
E)  publicity 
A)  advertising 
B)  word-of-mouth communication 
C)  company blog 
D)  search engine marketing 
E)  publicity

Question 15

Respect and recognition of your customers comes up significantly short to revenues and profits in the eyes of a company in the reputation economy of social media.

Accepted Answer

A) True 
 B)False

Question 16

Marketers can choose specific ________ to place a message within a medium.

Accepted Answer

A)  channels 
B)  blogs 
C)  apps 
D)  vehicles 
E)  connections 
A)  channels 
B)  blogs 
C)  apps 
D)  vehicles 
E)  connections

Question 17

Describe the term "perpetual beta" and reflect on its benefits and limitations for social media users.

Accepted Answer

Web 2.0 is always changing,always respon

Question 18

Social media are:

Accepted Answer

A)  anything that involves delivering hosted services online. 
B)  the means to harness the collective knowledge of a crowd to solve problems and complete tasks. 
C)  the online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks. 
D)  sets of labels or tags that individuals choose in a way that makes sense to them, as opposed to using predefined keywords. 
E)  people who share their views about a product or service even though they're not affiliated with the company. 
A)  anything that involves delivering hosted services online. 
B)  the means to harness the collective knowledge of a crowd to solve problems and complete tasks. 
C)  the online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks. 
D)  sets of labels or tags that individuals choose in a way that makes sense to them, as opposed to using predefined keywords. 
E)  people who share their views about a product or service even though they're not affiliated with the company.

Question 19

Facebook defines itself as a social utility,spanning all zones of social media.

Accepted Answer

A) True 
 B)False

Question 20

Wikis can only be created by companies and NOT by individuals.

Accepted Answer

A) True 
 B)False

Harnessing collective knowledge to solve problems and complete tasks is labeled as ________.

MySpace defines itself as an entertainment community.

Reflect on why a culture of participation is critical to the success and effectiveness of social media.In your answer,describe how the values of a society or culture can help to facilitate or hinder a culture of participation.

Web 2.0:

Reflect on why the "fifth P" is critical to a company's success in this new social media world.

All of the following represent enhancements created by the creation of Web 2.0 EXCEPT:

Facebook is a social utility that offers ________.

Which of the following scenarios includes an overarching objective relevant to the use of social media marketing as part of a brand's promotional mix?

All of the following is considered to be a device that supports the Social Media Value Chain EXCEPT:

The term "radical trust" refers to the trust that organizations place on social media technology to help raise their success in the marketplace.

Which of the following terms describes users as having a say in what producers and marketers offer in the marketplace?

Which of the following is considered to be social software?

A pop-up bubble asks you to click on a link to learn more about low rates on car insurance while you browse a website.This is an example of:

Which of the following is a form of owned media?

Respect and recognition of your customers comes up significantly short to revenues and profits in the eyes of a company in the reputation economy of social media.

Marketers can choose specific ________ to place a message within a medium.

Describe the term "perpetual beta" and reflect on its benefits and limitations for social media users.

Social media are:

Facebook defines itself as a social utility,spanning all zones of social media.

Wikis can only be created by companies and NOT by individuals.

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 1: The Horizontal Revolution

Harnessing collective knowledge to solve problems and complete tasks is labeled as ________.

MySpace defines itself as an entertainment community.

Reflect on why a culture of participation is critical to the success and effectiveness of social media.In your answer,describe how the values of a society or culture can help to facilitate or hinder a culture of participation.

Web 2.0:

Reflect on why the "fifth P" is critical to a company's success in this new social media world.

All of the following represent enhancements created by the creation of Web 2.0 EXCEPT:

Facebook is a social utility that offers ________.

Which of the following scenarios includes an overarching objective relevant to the use of social media marketing as part of a brand's promotional mix?

All of the following is considered to be a device that supports the Social Media Value Chain EXCEPT:

The term "radical trust" refers to the trust that organizations place on social media technology to help raise their success in the marketplace.

Which of the following terms describes users as having a say in what producers and marketers offer in the marketplace?

Which of the following is considered to be social software?

A pop-up bubble asks you to click on a link to learn more about low rates on car insurance while you browse a website.This is an example of:

Which of the following is a form of owned media?

Respect and recognition of your customers comes up significantly short to revenues and profits in the eyes of a company in the reputation economy of social media.

Marketers can choose specific ________ to place a message within a medium.

Describe the term "perpetual beta" and reflect on its benefits and limitations for social media users.

Social media are:

Facebook defines itself as a social utility,spanning all zones of social media.

Wikis can only be created by companies and NOT by individuals.

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters