Question 1

Bill Gates,founder of Microsoft,is considered a Digital Native.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following provides the programming we need to carry out social media activities?

Accepted Answer

A)  devices 
B)  perpetual beta 
C)  tag cloud 
D)  crowdsourcing 
E)  social software 
A)  devices 
B)  perpetual beta 
C)  tag cloud 
D)  crowdsourcing 
E)  social software

Question 3

The ________ includes esteem in its measure of the value that people exchange.

Accepted Answer

A)  horizontal revolution 
B)  digital native 
C)  reputation economy 
D)  network effect 
E)  perpetual beta 
A)  horizontal revolution 
B)  digital native 
C)  reputation economy 
D)  network effect 
E)  perpetual beta

Question 4

Which of the following is considered to be social software?

Accepted Answer

A)  an iPad 
B)  Google Alerts 
C)  a Dell PC 
D)  an iPhone 
E)  an Internet-connected game console 
A)  an iPad 
B)  Google Alerts 
C)  a Dell PC 
D)  an iPhone 
E)  an Internet-connected game console

Question 5

The ________ enables developers to introduce new features in products even if testing and refinement are not yet complete.

Accepted Answer

A)  horizontal revolution 
B)  digital native 
C)  reputation economy 
D)  network effect 
E)  perpetual beta 
A)  horizontal revolution 
B)  digital native 
C)  reputation economy 
D)  network effect 
E)  perpetual beta

Question 6

The process social media users undergo to categorize content according to their own folksonomy is labeled as ________.

Accepted Answer

A)  crowdsourcing 
B)  tagging 
C)  cloud computing 
D)  blogging 
E)  microsharing 
A)  crowdsourcing 
B)  tagging 
C)  cloud computing 
D)  blogging 
E)  microsharing

Question 7

Perpetual beta is a term that describes the desire for Web 2.0 to remain stable without change.

Accepted Answer

A) True 
 B)False

Question 8

Which one of the social media space zones primarily assists in the online buying and selling of products and services?

Accepted Answer

A)  social community 
B)  social publishing 
C)  social entertainment 
D)  social commerce 
E)  social punishment 
A)  social community 
B)  social publishing 
C)  social entertainment 
D)  social commerce 
E)  social punishment

Question 9

All of the following represents an indication of the social presence of a particular member in a social community EXCEPT:

Accepted Answer

A)  mood. 
B)  availability. 
C)  friend list. 
D)  status. 
E)  scalability. 
A)  mood. 
B)  availability. 
C)  friend list. 
D)  status. 
E)  scalability.

Question 10

Which one of the following statements is TRUE?

Accepted Answer

A)  It's far more difficult to keep old customers than to attract new ones. 
B)  It's far more expensive to attract new customers than to keep older ones. 
C)  It's about the same in terms of expense to attract new customers and keep older ones. 
D)  It's far more expensive to keep older customers than to attract new ones. 
E)  It's cheap to attract new customers and keep older ones. 
A)  It's far more difficult to keep old customers than to attract new ones. 
B)  It's far more expensive to attract new customers than to keep older ones. 
C)  It's about the same in terms of expense to attract new customers and keep older ones. 
D)  It's far more expensive to keep older customers than to attract new ones. 
E)  It's cheap to attract new customers and keep older ones.

Question 11

Which of the following marketing objectives are achievable utilizing social media marketing techniques?

Accepted Answer

A)  branding only 
B)  marketing research only 
C)  customer service and branding 
D)  relationship management and marketing research 
E)  branding, marketing research, customer service, and relationship management 
A)  branding only 
B)  marketing research only 
C)  customer service and branding 
D)  relationship management and marketing research 
E)  branding, marketing research, customer service, and relationship management

Question 12

Which of the following constitutes four types of social entertainment?

Accepted Answer

A)  social networking sites, message boards, forums, and wikis 
B)  microsharing sites, media sharing sites, and social bookmarking and news sites 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  the Internet, social software, devices, and social media users 
A)  social networking sites, message boards, forums, and wikis 
B)  microsharing sites, media sharing sites, and social bookmarking and news sites 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  the Internet, social software, devices, and social media users

Question 13

To which of the following zones of social media do Facebook applications apply?

Accepted Answer

A)  social community only 
B)  social publishing only 
C)  social entertainment and social commerce 
D)  social commerce and social community 
E)  social community, publishing, entertainment, and commerce 
A)  social community only 
B)  social publishing only 
C)  social entertainment and social commerce 
D)  social commerce and social community 
E)  social community, publishing, entertainment, and commerce

Question 14

Twitter is categorized as a microsharing site.

Accepted Answer

A) True 
 B)False

Question 15

When it comes to acquiring space in media to distribute brand messages,marketers have access to the following three core types of media:

Accepted Answer

A)  public relations, personal selling, and advertising. 
B)  social, mass, and personal. 
C)  direct mail, advertising, and personal selling. 
D)  deal sites, deal aggregators, and social storefronts. 
E)  paid, owned, and earned. 
A)  public relations, personal selling, and advertising. 
B)  social, mass, and personal. 
C)  direct mail, advertising, and personal selling. 
D)  deal sites, deal aggregators, and social storefronts. 
E)  paid, owned, and earned.

Question 16

Which of the following represent the supporting components of the Social Media Value Chain?

Accepted Answer

A)  social networking sites, message boards, forums, and wikis 
B)  Web 2.0 infrastructure, social media channels, social software, and the devices we use to interact with social media 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  social community, social publishing, social entertainment, and social commerce 
A)  social networking sites, message boards, forums, and wikis 
B)  Web 2.0 infrastructure, social media channels, social software, and the devices we use to interact with social media 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  social community, social publishing, social entertainment, and social commerce

Question 17

Which of the following represents a type of social publishing site?

Accepted Answer

A)  forum 
B)  blog 
C)  virtual world 
D)  social storefront 
E)  wiki 
A)  forum 
B)  blog 
C)  virtual world 
D)  social storefront 
E)  wiki

Question 18

Which of the following is a NOT a form of psychic income for posting a positive review of a product?

Accepted Answer

A)  getting a check in the mail for posting the review 
B)  feeling satisfaction of sharing your opinions with the masses 
C)  receiving a rating on some sites that designate you as a star reviewer 
D)  receiving online feedback from others that your review was helpful to them 
E)  being recognized by others for your product expertise 
A)  getting a check in the mail for posting the review 
B)  feeling satisfaction of sharing your opinions with the masses 
C)  receiving a rating on some sites that designate you as a star reviewer 
D)  receiving online feedback from others that your review was helpful to them 
E)  being recognized by others for your product expertise

Question 19

iTunes is categorized as a virtual world.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is considered to be helpful for a company's service recovery?

Accepted Answer

A)  search engine marketing (SEM) 
B)  the LARA framework 
C)  word-of-mouth (WOM) communication 
D)  public relations (PR) 
E)  the "4 Ps" of the traditional marketing mix 
A)  search engine marketing (SEM) 
B)  the LARA framework 
C)  word-of-mouth (WOM) communication 
D)  public relations (PR) 
E)  the "4 Ps" of the traditional marketing mix

Bill Gates,founder of Microsoft,is considered a Digital Native.

Which of the following provides the programming we need to carry out social media activities?

The ________ includes esteem in its measure of the value that people exchange.

Which of the following is considered to be social software?

The ________ enables developers to introduce new features in products even if testing and refinement are not yet complete.

The process social media users undergo to categorize content according to their own folksonomy is labeled as ________.

Perpetual beta is a term that describes the desire for Web 2.0 to remain stable without change.

Which one of the social media space zones primarily assists in the online buying and selling of products and services?

All of the following represents an indication of the social presence of a particular member in a social community EXCEPT:

Which one of the following statements is TRUE?

Which of the following marketing objectives are achievable utilizing social media marketing techniques?

Which of the following constitutes four types of social entertainment?

To which of the following zones of social media do Facebook applications apply?

Twitter is categorized as a microsharing site.

When it comes to acquiring space in media to distribute brand messages,marketers have access to the following three core types of media:

Which of the following represent the supporting components of the Social Media Value Chain?

Which of the following represents a type of social publishing site?

Which of the following is a NOT a form of psychic income for posting a positive review of a product?

iTunes is categorized as a virtual world.

Which of the following is considered to be helpful for a company's service recovery?

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 1: The Horizontal Revolution

Bill Gates,founder of Microsoft,is considered a Digital Native.

Which of the following provides the programming we need to carry out social media activities?

The ________ includes esteem in its measure of the value that people exchange.

Which of the following is considered to be social software?

The ________ enables developers to introduce new features in products even if testing and refinement are not yet complete.

The process social media users undergo to categorize content according to their own folksonomy is labeled as ________.

Perpetual beta is a term that describes the desire for Web 2.0 to remain stable without change.

Which one of the social media space zones primarily assists in the online buying and selling of products and services?

All of the following represents an indication of the social presence of a particular member in a social community EXCEPT:

Which one of the following statements is TRUE?

Which of the following marketing objectives are achievable utilizing social media marketing techniques?

Which of the following constitutes four types of social entertainment?

To which of the following zones of social media do Facebook applications apply?

Twitter is categorized as a microsharing site.

When it comes to acquiring space in media to distribute brand messages,marketers have access to the following three core types of media:

Which of the following represent the supporting components of the Social Media Value Chain?

Which of the following represents a type of social publishing site?

Which of the following is a NOT a form of psychic income for posting a positive review of a product?

iTunes is categorized as a virtual world.

Which of the following is considered to be helpful for a company's service recovery?

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters