Exam 6: Social Publishing

Which of the following types of links are ones in which a company pays a search engine to list as part of related search results?

A meta tag is:

"66% of Americans are overweight,but you don't have to be" is an example of a ________ hook.

Contributions that originate with the poster are categorized as ________.

An editorial message:

A search engine optimization marketer who duplicates content at multiple sites and creates link exchanges where sites agree to link with each other,would be classified by social media insiders as a ________.

How often do you use long-tail keywords as queries compared to a general keyword? How satisfied are you,typically,with the search results?

If you hear the phrase,"And now a word from our sponsors," you are about to hear:

How are urban legends facilitated by social media?

________ use web properties (i.e.,links pages)to send one link to the home site and another link to the next property.

In a linkwheel,the ________ are considered the "hubs."

________ is a process that makes it more likely for content on a specific social media platform to be more visible and linkable in online communities.

Many online communities we see today operate independently,or at least with minimal input from the site's subject.

A(n)________ characterizes content in terms of originality and substance.

A branded article is similar to an editorial message-both are objective and unbiased.

A search engine optimization marketer who places keywords in hidden text by making the font color of keywords the same color as the page background would be classified by social media insiders as a ________.

An example of a sponsored conversation is paying bloggers to endorse products.

________ promote those who promote your content.

A title is:

Reflect on your reaction as a consumer to invitations from companies to create content (i.e.,incentivized content)and marketing messages (i.e.,citizen advertising).