Question 1

Explain how the power of social media facilitates cultural co-creation.

Accepted Answer

With cultural co-creation,co-c

Question 2

Ensuring that a company's own sites link to each other in sequence and then back to the original site is known as ________.

Accepted Answer

A)  stuffing 
B)  cloaking 
C)  indexing 
D)  hooking 
E)  three-way linking 
A)  stuffing 
B)  cloaking 
C)  indexing 
D)  hooking 
E)  three-way linking

Question 3

Reflect on what you believe to be pillar content in your own opinion.What types of content come to mind here?

Accepted Answer

Typically,pillar content is made up of e

Question 4

The URL is:

Accepted Answer

A)  code embedded in a web page. 
B)  an HTML tag that defines the page's title. 
C)  an HTML tag that is used to section and describe content. 
D)  your headline-he main indicator of your page's content. 
E)  the website address. 
A)  code embedded in a web page. 
B)  an HTML tag that defines the page's title. 
C)  an HTML tag that is used to section and describe content. 
D)  your headline-he main indicator of your page's content. 
E)  the website address.

Question 5

Which of the following is NOT an on-site search engine optimization tactic?

Accepted Answer

A)  optimizing content value 
B)  modifying site characteristics 
C)  optimizing tags 
D)  publishing related content elsewhere with links to original Linkwheel structure 
E)  modifying keywords 
A)  optimizing content value 
B)  modifying site characteristics 
C)  optimizing tags 
D)  publishing related content elsewhere with links to original Linkwheel structure 
E)  modifying keywords

Question 6

The insertion of a superficially large number of keywords throughout a site's content and tags is known as keyword ________.

Accepted Answer

A)  stuffing 
B)  cloaking 
C)  indexing 
D)  hooking 
E)  three-way linking 
A)  stuffing 
B)  cloaking 
C)  indexing 
D)  hooking 
E)  three-way linking

Question 7

On ________,content is limited to short bursts of text and links.

Accepted Answer

A)  media sharing sites 
B)  microblogs 
C)  protest sites 
D)  podcasts 
E)  webinars 
A)  media sharing sites 
B)  microblogs 
C)  protest sites 
D)  podcasts 
E)  webinars

Question 8

"5 Methods to Ensure a Restful Night's Sleep" is an example of a ________ hook.

Accepted Answer

A)  resource 
B)  contrary 
C)  humor 
D)  giveaway 
E)  research 
A)  resource 
B)  contrary 
C)  humor 
D)  giveaway 
E)  research

Question 9

A press release is social (i.e.,a social media press release)when it has been prepared in a way that ensures the content is ________.

Accepted Answer

A)  comprehensible 
B)  comparable 
C)  reasonable 
D)  reputable 
E)  sharable 
A)  comprehensible 
B)  comparable 
C)  reasonable 
D)  reputable 
E)  sharable

Question 10

Compare and contrast blogs and microblogs.Do you have a preference for one over the other as a consumer of content? As a creator of content?

Accepted Answer

Blogs are websites that host r

Question 11

________ are automated web programs that gather information from sites that ultimately form the search engine's entries

Accepted Answer

A)  Golden triangles 
B)  Hooks 
C)  Web crawlers 
D)  Queries 
E)  Plug-ins 
A)  Golden triangles 
B)  Hooks 
C)  Web crawlers 
D)  Queries 
E)  Plug-ins

Question 12

________ are multi-phrase search queries.

Accepted Answer

A)  Trackbacks 
B)  Long tail keywords 
C)  Plug-ins 
D)  Linkwheels 
E)  Hooks 
A)  Trackbacks 
B)  Long tail keywords 
C)  Plug-ins 
D)  Linkwheels 
E)  Hooks

Question 13

Flagship content creates a draw for years to come.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following would NOT be included in an editorial calendar?

Accepted Answer

A)  a list of the SNS membership 
B)  schedule for publication 
C)  publication venues 
D)  types of content 
E)  identification of relevant topics 
A)  a list of the SNS membership 
B)  schedule for publication 
C)  publication venues 
D)  types of content 
E)  identification of relevant topics

Question 15

A sponsored conversation:

Accepted Answer

A)  is objective and unbiased. 
B)  is paid consumer content. 
C)  is planted by organizations that masquerades as original material an actual consumer posted. 
D)  is the proliferation of untruths and exaggerations. 
E)  is a direct request in a marketing message for a specific behavior. 
A)  is objective and unbiased. 
B)  is paid consumer content. 
C)  is planted by organizations that masquerades as original material an actual consumer posted. 
D)  is the proliferation of untruths and exaggerations. 
E)  is a direct request in a marketing message for a specific behavior.

Question 16

________ is the term used to describe people who take on a fictional identity when promoting content online.

Accepted Answer

A)  Trackbacking 
B)  Web crawling 
C)  Three-way linking 
D)  Spokesblogging 
E)  Sockpuppeting 
A)  Trackbacking 
B)  Web crawling 
C)  Three-way linking 
D)  Spokesblogging 
E)  Sockpuppeting

Question 17

An example of a commercial message is the editorial page of a newspaper.

Accepted Answer

A) True 
 B)False

Question 18

Most bloggers use Twitter to drive traffic to their blog site.

Accepted Answer

A) True 
 B)False

Question 19

A search engine optimization marketer who plays by the rules of the system,striving to provide good quality content with the best use of keywords and tags,and earned links at reputable sites,would be classified by social media insiders as a ________.

Accepted Answer

A)  white hat 
B)  web crawler 
C)  black hat 
D)  golden triangle 
E)  gray hat 
A)  white hat 
B)  web crawler 
C)  black hat 
D)  golden triangle 
E)  gray hat

Question 20

Content that is encouraged by the chance to win a contest or receive free merchandise is labeled as ________.

Accepted Answer

A)  counterfeit 
B)  sponsored 
C)  commercial 
D)  incentivized 
E)  organic 
A)  counterfeit 
B)  sponsored 
C)  commercial 
D)  incentivized 
E)  organic

Explain how the power of social media facilitates cultural co-creation.

Ensuring that a company's own sites link to each other in sequence and then back to the original site is known as ________.

Reflect on what you believe to be pillar content in your own opinion.What types of content come to mind here?

The URL is:

Which of the following is NOT an on-site search engine optimization tactic?

The insertion of a superficially large number of keywords throughout a site's content and tags is known as keyword ________.

On ________,content is limited to short bursts of text and links.

"5 Methods to Ensure a Restful Night's Sleep" is an example of a ________ hook.

A press release is social (i.e.,a social media press release)when it has been prepared in a way that ensures the content is ________.

Compare and contrast blogs and microblogs.Do you have a preference for one over the other as a consumer of content? As a creator of content?

________ are automated web programs that gather information from sites that ultimately form the search engine's entries

________ are multi-phrase search queries.

Flagship content creates a draw for years to come.

Which of the following would NOT be included in an editorial calendar?

A sponsored conversation:

________ is the term used to describe people who take on a fictional identity when promoting content online.

An example of a commercial message is the editorial page of a newspaper.

Most bloggers use Twitter to drive traffic to their blog site.

A search engine optimization marketer who plays by the rules of the system,striving to provide good quality content with the best use of keywords and tags,and earned links at reputable sites,would be classified by social media insiders as a ________.

Content that is encouraged by the chance to win a contest or receive free merchandise is labeled as ________.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 6: Social Publishing

Explain how the power of social media facilitates cultural co-creation.

Ensuring that a company's own sites link to each other in sequence and then back to the original site is known as ________.

Reflect on what you believe to be pillar content in your own opinion.What types of content come to mind here?

The URL is:

Which of the following is NOT an on-site search engine optimization tactic?

The insertion of a superficially large number of keywords throughout a site's content and tags is known as keyword ________.

On ________,content is limited to short bursts of text and links.

"5 Methods to Ensure a Restful Night's Sleep" is an example of a ________ hook.

A press release is social (i.e.,a social media press release)when it has been prepared in a way that ensures the content is ________.

Compare and contrast blogs and microblogs.Do you have a preference for one over the other as a consumer of content? As a creator of content?

________ are automated web programs that gather information from sites that ultimately form the search engine's entries

________ are multi-phrase search queries.

Flagship content creates a draw for years to come.

Which of the following would NOT be included in an editorial calendar?

A sponsored conversation:

________ is the term used to describe people who take on a fictional identity when promoting content online.

An example of a commercial message is the editorial page of a newspaper.

Most bloggers use Twitter to drive traffic to their blog site.

A search engine optimization marketer who plays by the rules of the system,striving to provide good quality content with the best use of keywords and tags,and earned links at reputable sites,would be classified by social media insiders as a ________.

Content that is encouraged by the chance to win a contest or receive free merchandise is labeled as ________.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters