Question 1

"Save $50 Doing What's Good For You!" is an example of a ________ hook.

Accepted Answer

A)  resource 
B)  contrary 
C)  humor 
D)  giveaway 
E)  research 
A)  resource 
B)  contrary 
C)  humor 
D)  giveaway 
E)  research

Question 2

Which of the following types of content is categorized as original?

Accepted Answer

A)  authority-building content 
B)  reposted content 
C)  filler content 
D)  retweeted content 
E)  secondhand content 
A)  authority-building content 
B)  reposted content 
C)  filler content 
D)  retweeted content 
E)  secondhand content

Question 3

Each of the following is utilized by black hat search engine optimization marketers EXCEPT:

Accepted Answer

A)  keyword stuffing. 
B)  cloaking. 
C)  link farms. 
D)  spamming websites with links. 
E)  creating site maps. 
A)  keyword stuffing. 
B)  cloaking. 
C)  link farms. 
D)  spamming websites with links. 
E)  creating site maps.

Question 4

Social news sites and social bookmarking sites uphold the principles of ________: individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material.

Accepted Answer

A)  media democratization 
B)  three-way linking 
C)  urban legends 
D)  search engine optimization 
E)  sockpuppeting 
A)  media democratization 
B)  three-way linking 
C)  urban legends 
D)  search engine optimization 
E)  sockpuppeting

Question 5

________ is the unit of value in a social community.

Accepted Answer

A)  A dollar 
B)  A friend 
C)  Content 
D)  Reputation 
E)  Identity 
A)  A dollar 
B)  A friend 
C)  Content 
D)  Reputation 
E)  Identity

Question 6

"Obese Skunk Cuts Out Bacon Sandwiches" is an example of a ________ hook.

Accepted Answer

A)  resource 
B)  contrary 
C)  humor 
D)  giveaway 
E)  research 
A)  resource 
B)  contrary 
C)  humor 
D)  giveaway 
E)  research

Question 7

Which of the following would NOT be a component of an off-site social media optimization tactic?

Accepted Answer

A)  social news 
B)  RSS feed 
C)  microblog posts 
D)  social media press releases 
E)  social bookmarking 
A)  social news 
B)  RSS feed 
C)  microblog posts 
D)  social media press releases 
E)  social bookmarking

Question 8

All of the following are channels in the social publishing zone EXCEPT:

Accepted Answer

A)  blogs. 
B)  media sharing sites. 
C)  microblogs. 
D)  information and news networks. 
E)  social networking sites. 
A)  blogs. 
B)  media sharing sites. 
C)  microblogs. 
D)  information and news networks. 
E)  social networking sites.

Question 9

An article that is written to promote a company's expertise in the field is labeled as a ________ article.

Accepted Answer

A)  counterfeit 
B)  branded 
C)  organic 
D)  dynamic 
E)  sponsored 
A)  counterfeit 
B)  branded 
C)  organic 
D)  dynamic 
E)  sponsored

Question 10

The careful crafting of a title that markets the content is known as ________.

Accepted Answer

A)  stuffing 
B)  cloaking 
C)  indexing 
D)  linkbaiting 
E)  three-way linking 
A)  stuffing 
B)  cloaking 
C)  indexing 
D)  linkbaiting 
E)  three-way linking

Question 11

________ content is content that a person feels intrinsically motivated to prepare and share.

Accepted Answer

A)  Counterfeit 
B)  Sponsored 
C)  Commercial 
D)  Incentivize 
E)  Organic 
A)  Counterfeit 
B)  Sponsored 
C)  Commercial 
D)  Incentivize 
E)  Organic

Question 12

A counterfeit conversation:

Accepted Answer

A)  is objective and unbiased. 
B)  is paid consumer content. 
C)  is planted by organizations that masquerades as original material an actual consumer posted. 
D)  is the proliferation of untruths and exaggerations. 
E)  is a direct request in a marketing message for a specific behavior. 
A)  is objective and unbiased. 
B)  is paid consumer content. 
C)  is planted by organizations that masquerades as original material an actual consumer posted. 
D)  is the proliferation of untruths and exaggerations. 
E)  is a direct request in a marketing message for a specific behavior.

Question 13

Reflect on whether or not you believe that gray hat search engine optimization marketers cross the line into unethical territory.

Accepted Answer

The answer should include the

Question 14

Gray hat and black hat search engine optimization marketers both engage in questionable and unethical behavior.

Accepted Answer

A) True 
 B)False

Question 15

Doritos invited consumers to create advertisements (i.e.,"homemade")to be aired during Super Bowl XLIV.Such is an example of ________ advertising.

Accepted Answer

A)  pillar 
B)  editorial 
C)  urban 
D)  golden 
E)  citizen 
A)  pillar 
B)  editorial 
C)  urban 
D)  golden 
E)  citizen

Question 16

A giveaway hook:

Accepted Answer

A)  refers to content written with the intent to be helpful to the target audience. 
B)  refutes some accepted belief. 
C)  is designed to show that the content will entertain. 
D)  promises something for free. 
E)  offers a claim about something of interest. 
A)  refers to content written with the intent to be helpful to the target audience. 
B)  refutes some accepted belief. 
C)  is designed to show that the content will entertain. 
D)  promises something for free. 
E)  offers a claim about something of interest.

Question 17

Which of the following types of links are ones that are not paid for but are based on the search engine's model for delivering relevant search results?

Accepted Answer

A)  counterfeit 
B)  three-way 
C)  organic 
D)  dynamic 
E)  sponsored 
A)  counterfeit 
B)  three-way 
C)  organic 
D)  dynamic 
E)  sponsored

Question 18

Information and news networks are examples of social publishing zone channels.

Accepted Answer

A) True 
 B)False

Question 19

"Call right now.Operators are standing by!" is an example of a call to action.

Accepted Answer

A) True 
 B)False

Question 20

A contrary hook:

Accepted Answer

A)  refers to content written with the intent to be helpful to the target audience. 
B)  refutes some accepted belief. 
C)  is designed to show that the content will entertain. 
D)  promises something for free. 
E)  offers a claim about something of interest. 
A)  refers to content written with the intent to be helpful to the target audience. 
B)  refutes some accepted belief. 
C)  is designed to show that the content will entertain. 
D)  promises something for free. 
E)  offers a claim about something of interest.

"Save $50 Doing What's Good For You!" is an example of a ________ hook.

Which of the following types of content is categorized as original?

Each of the following is utilized by black hat search engine optimization marketers EXCEPT:

Social news sites and social bookmarking sites uphold the principles of ________: individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material.

________ is the unit of value in a social community.

"Obese Skunk Cuts Out Bacon Sandwiches" is an example of a ________ hook.

Which of the following would NOT be a component of an off-site social media optimization tactic?

All of the following are channels in the social publishing zone EXCEPT:

An article that is written to promote a company's expertise in the field is labeled as a ________ article.

The careful crafting of a title that markets the content is known as ________.

________ content is content that a person feels intrinsically motivated to prepare and share.

A counterfeit conversation:

Reflect on whether or not you believe that gray hat search engine optimization marketers cross the line into unethical territory.

Gray hat and black hat search engine optimization marketers both engage in questionable and unethical behavior.

Doritos invited consumers to create advertisements (i.e.,"homemade")to be aired during Super Bowl XLIV.Such is an example of ________ advertising.

A giveaway hook:

Which of the following types of links are ones that are not paid for but are based on the search engine's model for delivering relevant search results?

Information and news networks are examples of social publishing zone channels.

"Call right now.Operators are standing by!" is an example of a call to action.

A contrary hook:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 6: Social Publishing

"Save $50 Doing What's Good For You!" is an example of a ________ hook.

Which of the following types of content is categorized as original?

Each of the following is utilized by black hat search engine optimization marketers EXCEPT:

Social news sites and social bookmarking sites uphold the principles of ________: individuals,acting as editors,determine what material is disseminated throughout the community as well as the value ratings associated with the material.

________ is the unit of value in a social community.

"Obese Skunk Cuts Out Bacon Sandwiches" is an example of a ________ hook.

Which of the following would NOT be a component of an off-site social media optimization tactic?

All of the following are channels in the social publishing zone EXCEPT:

An article that is written to promote a company's expertise in the field is labeled as a ________ article.

The careful crafting of a title that markets the content is known as ________.

________ content is content that a person feels intrinsically motivated to prepare and share.

A counterfeit conversation:

Reflect on whether or not you believe that gray hat search engine optimization marketers cross the line into unethical territory.

Gray hat and black hat search engine optimization marketers both engage in questionable and unethical behavior.

Doritos invited consumers to create advertisements (i.e.,"homemade")to be aired during Super Bowl XLIV.Such is an example of ________ advertising.

A giveaway hook:

Which of the following types of links are ones that are not paid for but are based on the search engine's model for delivering relevant search results?

Information and news networks are examples of social publishing zone channels.

"Call right now.Operators are standing by!" is an example of a call to action.

A contrary hook:

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters