Question 1

The traditional press,such as The New York Times,does not typically host and sponsor bloggers on their websites.

Accepted Answer

A) True 
 B)False

Question 2

A heading tag is:

Accepted Answer

A)  code embedded in a web page. 
B)  an HTML tag that defines the page's title. 
C)  an HTML tag that is used to section and describe content. 
D)  your headline-the main indicator of your page's content. 
E)  the website address. 
A)  code embedded in a web page. 
B)  an HTML tag that defines the page's title. 
C)  an HTML tag that is used to section and describe content. 
D)  your headline-the main indicator of your page's content. 
E)  the website address.

Question 3

A RSS feed is a type of search engine on-site optimization element.

Accepted Answer

A) True 
 B)False

Question 4

An urban legend:

Accepted Answer

A)  is objective and unbiased. 
B)  is paid consumer content. 
C)  is planted by organizations that masquerades as original material an actual consumer posted. 
D)  is the proliferation of untruths and exaggerations. 
E)  is a direct request in a marketing message for a specific behavior. 
A)  is objective and unbiased. 
B)  is paid consumer content. 
C)  is planted by organizations that masquerades as original material an actual consumer posted. 
D)  is the proliferation of untruths and exaggerations. 
E)  is a direct request in a marketing message for a specific behavior.

Question 5

A humor hook:

Accepted Answer

A)  refers to content written with the intent to be helpful to the target audience. 
B)  refutes some accepted belief. 
C)  is designed to show that the content will entertain. 
D)  promises something for free. 
E)  offers a claim about something of interest. 
A)  refers to content written with the intent to be helpful to the target audience. 
B)  refutes some accepted belief. 
C)  is designed to show that the content will entertain. 
D)  promises something for free. 
E)  offers a claim about something of interest.

Question 6

Search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed as the ________.

Accepted Answer

A)  golden triangle 
B)  contrary hook 
C)  gateway page 
D)  hook 
E)  heading tag 
A)  golden triangle 
B)  contrary hook 
C)  gateway page 
D)  hook 
E)  heading tag

Question 7

A call-to-action:

Accepted Answer

A)  is objective and unbiased. 
B)  is paid consumer content. 
C)  is planted by organizations that masquerades as original material an actual consumer posted. 
D)  is the proliferation of untruths and exaggerations. 
E)  is a direct request in a marketing message for a specific behavior. 
A)  is objective and unbiased. 
B)  is paid consumer content. 
C)  is planted by organizations that masquerades as original material an actual consumer posted. 
D)  is the proliferation of untruths and exaggerations. 
E)  is a direct request in a marketing message for a specific behavior.

Question 8

A publication venue would be an example of something that is on an editorial calendar.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following types of content is categorized at the lowest step of the value ladder?

Accepted Answer

A)  pillar 
B)  authority-building 
C)  original 
D)  filler 
E)  flagship 
A)  pillar 
B)  authority-building 
C)  original 
D)  filler 
E)  flagship

Question 10

A microblog post is a type of off-site social media optimization element.

Accepted Answer

A) True 
 B)False

Question 11

A site with enormous readership is labeled a(n)________ site.

Accepted Answer

A)  web crawler 
B)  social bookmarking 
C)  urban legend 
D)  dynamic URL 
E)  power 
A)  web crawler 
B)  social bookmarking 
C)  urban legend 
D)  dynamic URL 
E)  power

Question 12

"Lose Weight with Chocolate" is an example of a ________ hook.

Accepted Answer

A)  resource 
B)  contrary 
C)  humor 
D)  giveaway 
E)  research 
A)  resource 
B)  contrary 
C)  humor 
D)  giveaway 
E)  research

Question 13

________ create the ability to easily share a site's content with external sites.

Accepted Answer

A)  Trackbacks 
B)  Web crawlers 
C)  Plug-ins 
D)  On-site indicators 
E)  Meta tags 
A)  Trackbacks 
B)  Web crawlers 
C)  Plug-ins 
D)  On-site indicators 
E)  Meta tags

Question 14

Certain site characteristics that the search bots and the engine index are called ________.

Accepted Answer

A)  trackbacks 
B)  on-site indicators 
C)  algorithms 
D)  off-site indicators 
E)  AdWords 
A)  trackbacks 
B)  on-site indicators 
C)  algorithms 
D)  off-site indicators 
E)  AdWords

Question 15

An example of cultural co-creation is the enlistment of consumers' input by Jones Soda on its packages and flavors.

Accepted Answer

A) True 
 B)False

Question 16

A research hook:

Accepted Answer

A)  refers to content written with the intent to be helpful to the target audience. 
B)  refutes some accepted belief. 
C)  is designed to show that the content will entertain. 
D)  promises something for free. 
E)  offers a claim about something of interest. 
A)  refers to content written with the intent to be helpful to the target audience. 
B)  refutes some accepted belief. 
C)  is designed to show that the content will entertain. 
D)  promises something for free. 
E)  offers a claim about something of interest.

Question 17

When you contribute content for the chance to win a contest,your content is labeled as "organic."

Accepted Answer

A) True 
 B)False

Question 18

Which of the following types of pillar posts offers some unique insight into a topic,but the content is opinion?

Accepted Answer

A)  "how-to" article 
B)  definition article 
C)  glossary article 
D)  theory article 
E)  list article 
A)  "how-to" article 
B)  definition article 
C)  glossary article 
D)  theory article 
E)  list article

Question 19

When a host in a TV infomercial reminds you to "Call right now.Operators are standing by," this is labeled as a(n)________.

Accepted Answer

A)  urban legend 
B)  editorial message 
C)  protest message 
D)  call to action 
E)  citizen advertisement 
A)  urban legend 
B)  editorial message 
C)  protest message 
D)  call to action 
E)  citizen advertisement

Question 20

Filler content and pillar content are essentially of the same originality and substance.

Accepted Answer

A) True 
 B)False

The traditional press,such as The New York Times,does not typically host and sponsor bloggers on their websites.

A heading tag is:

A RSS feed is a type of search engine on-site optimization element.

An urban legend:

A humor hook:

Search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed as the ________.

A call-to-action:

A publication venue would be an example of something that is on an editorial calendar.

Which of the following types of content is categorized at the lowest step of the value ladder?

A microblog post is a type of off-site social media optimization element.

A site with enormous readership is labeled a(n)________ site.

"Lose Weight with Chocolate" is an example of a ________ hook.

________ create the ability to easily share a site's content with external sites.

Certain site characteristics that the search bots and the engine index are called ________.

An example of cultural co-creation is the enlistment of consumers' input by Jones Soda on its packages and flavors.

A research hook:

When you contribute content for the chance to win a contest,your content is labeled as "organic."

Which of the following types of pillar posts offers some unique insight into a topic,but the content is opinion?

When a host in a TV infomercial reminds you to "Call right now.Operators are standing by," this is labeled as a(n)________.

Filler content and pillar content are essentially of the same originality and substance.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 6: Social Publishing

The traditional press,such as The New York Times,does not typically host and sponsor bloggers on their websites.

A heading tag is:

A RSS feed is a type of search engine on-site optimization element.

An urban legend:

A humor hook:

Search engine marketers call the space on the screen where listings are virtually guaranteed to be viewed as the ________.

A call-to-action:

A publication venue would be an example of something that is on an editorial calendar.

Which of the following types of content is categorized at the lowest step of the value ladder?

A microblog post is a type of off-site social media optimization element.

A site with enormous readership is labeled a(n)________ site.

"Lose Weight with Chocolate" is an example of a ________ hook.

________ create the ability to easily share a site's content with external sites.

Certain site characteristics that the search bots and the engine index are called ________.

An example of cultural co-creation is the enlistment of consumers' input by Jones Soda on its packages and flavors.

A research hook:

When you contribute content for the chance to win a contest,your content is labeled as "organic."

Which of the following types of pillar posts offers some unique insight into a topic,but the content is opinion?

When a host in a TV infomercial reminds you to "Call right now.Operators are standing by," this is labeled as a(n)________.

Filler content and pillar content are essentially of the same originality and substance.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters