Exam 3: Social Consumers

A quick search of Twitter for actor Hugh Jackman turns up several people listings,including @RealHughJackman,@JackmanHugh,@HughJackman,and @H_Jackman,among others.Only one is the "real" Hugh Jackman.The others are probably:

"Collectors:"

Flavors.Me,a service that pulls user content from other sites including Facebook,Twitter,and Blogger,is considered a lifestream aggregator.

When you "follow" people on Twitter and visit their profiles,you are responding to the ________ impulse.

The ________ impulse represents a curiosity about others and a want to feed this interest.

Create or describe a handle for yourself that represents your digital brand name.Explain your rationale for the handle you create/describe.

When you keep checking for a response after replying to a message,you are responding to the ________ impulse.

The ________ group do not use the Internet and do not have mobile phones.

The ________ group suffers from information overload.

________ were born in an era in which digital technology had always existed.

________ is the sense of relief we feel from knowing others in our network are accessible.

Public policymakers are now concerned about the growing threat of social media addiction.

Give an example of how you can satisfy your altruistic impulse using social media.

________ segmentation refers to segmenting markets by age,gender,income,ethnic background,educational attainment,family life cycle,and occupation.

________ is an initiative that seeks to motivate buyer behavior during a limited period of time by offering a discount or prize.

The ongoing record of your digital life is your:

Describe and explain an example of a handle for someone else that represents their digital brand name.

The Pareto Principle is consistent with the 80/20 rule.

Asia has the highest Internet penetration rate,with North America having the lowest.

Mobile apps provided by brands to help consumers take care of their lives' requirements more efficiently are called ________.