Exam 3: Social Consumers

When you visit your friend's Facebook profile and learn that she's a fan of Juicy Couture,this information is one aspect of her social footprint.

________ grew up without Web 2.0 technology.

"Creators" create ________.

"Ambivalent networkers:"

________ segmentation refers to segmenting markets by advantages and rewards consumers seek from the products available in the market.

________ are small pieces of data that are dropped onto consumers' hard drives,often used to track searches,site visits,clicks,and even the contents of electronic shopping carts.

Reflect on your own concern regarding social media addiction.Do you consider yourself to be addicted to social media activity? What consequences are more likely to happen to your life to the extent that you are or become addicted?

When companies market to consumers who want to have meaningful relationships with the brands they use frequently,________ segmentation is being used.

Reflect on the following tidbit: If Facebook were a country,its population would make it the third largest in the world.Do you think this is a good or a bad thing?

When you use social media to contribute a cash donation to the community,you are responding to the ________ impulse.

The 80/20 Rule states that typically twenty percent of a brand's customers purchase 80 percent of its products.

Which of the common impulses to participate in social networks listed in the textbook apply to your own personal reasons to visit such sites? Elaborate on your choices here.

Reflect on the four characteristics of an innovative product that make the product more likely to be adopted by consumers.Do the four carry the same weight in consumers' adoption rates?

The need for contact immediacy is a key factor in creating social media addiction.

Handle-squatting refers to the use of a digital brand name by someone who has an actual claim to that brand name.

Bill is a power player user in the social community Digg,creating content for many users.This makes Bill an "attention seeker" user.

The ________ impulse represents the natural drive to feel a sense of psychological closeness to others without delay.

Syndicators of content that send content directly to subscribers are known as ________.

Google and Yahoo! sites are:

When companies market to consumers who seek help from brands to manage their lives,________ segmentation is being used.