Question 1

The ________ impulse represents participation in social media as a way to do something good.

Accepted Answer

A)  validation 
B)  altruistic 
C)  immediacy 
D)  prurient 
E)  affinity 
A)  validation 
B)  altruistic 
C)  immediacy 
D)  prurient 
E)  affinity

Question 2

A handle that describes something about you in shorthand as you try to build a following is known as a:

Accepted Answer

A)  social footprint. 
B)  digital primacy. 
C)  digital brand name. 
D)  lifestream. 
E)  social media touchpoint. 
A)  social footprint. 
B)  digital primacy. 
C)  digital brand name. 
D)  lifestream. 
E)  social media touchpoint.

Question 3

All of the following represent a social media touchpoint opportunity EXCEPT:

Accepted Answer

A)  Google TV. 
B)  FourSquare. 
C)  class assignment wiki. 
D)  Facebook Mobile. 
E)  telemarketing calls. 
A)  Google TV. 
B)  FourSquare. 
C)  class assignment wiki. 
D)  Facebook Mobile. 
E)  telemarketing calls.

Question 4

________ spend time on the Internet but still avoid social communities.

Accepted Answer

A)  Spectators 
B)  Inactives 
C)  Lurkers 
D)  Conversationalists 
E)  Collectors 
A)  Spectators 
B)  Inactives 
C)  Lurkers 
D)  Conversationalists 
E)  Collectors

Question 5

________ segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category.

Accepted Answer

A)  Geographic 
B)  Demographic 
C)  Psychographic 
D)  Benefit 
E)  Behavioral 
A)  Geographic 
B)  Demographic 
C)  Psychographic 
D)  Benefit 
E)  Behavioral

Question 6

GEICO Glovebox app,an example of a ________,enables customers to view their insurance card with their phone,pay their insurance bill,report accident information,find instructions for what to do in roadside crisis situations,and call for taxis and rental car reservations.

Accepted Answer

A)  search engine 
B)  digital collaborator 
C)  mobile newbie 
D)  lifestream aggregator 
E)  brand butler 
A)  search engine 
B)  digital collaborator 
C)  mobile newbie 
D)  lifestream aggregator 
E)  brand butler

Question 7

"Joiners:"

Accepted Answer

A)  maintain discussions with their friends via Twitter and Facebook updates and comments. 
B)  are reactors to content. 
C)  tend to be efficient and organized users of social content. 
D)  maintain a profile on one or more social networking sites and who visit those sites on a regular basis. 
E)  consume the content of others, while they keep their own identities at a distance. 
A)  maintain discussions with their friends via Twitter and Facebook updates and comments. 
B)  are reactors to content. 
C)  tend to be efficient and organized users of social content. 
D)  maintain a profile on one or more social networking sites and who visit those sites on a regular basis. 
E)  consume the content of others, while they keep their own identities at a distance.

Question 8

If Huggies' describes their target market as primarily female,between the ages of 20 and 40,and in the parenting (early)years of the family life cycle,they are using demographic segmentation.

Accepted Answer

A) True 
 B)False

Question 9

All of the following behaviors represents a social footprint EXCEPT:

Accepted Answer

A)  "liking" a site, article, or product. 
B)  shopping online. 
C)  commenting on YouTube videos. 
D)  charging a purchase at a retail store on your credit card. 
E)  downloading a podcast from iTunes. 
A)  "liking" a site, article, or product. 
B)  shopping online. 
C)  commenting on YouTube videos. 
D)  charging a purchase at a retail store on your credit card. 
E)  downloading a podcast from iTunes.

Question 10

Which of the following represents the measure of the percentage of a population with Internet access?

Accepted Answer

A)  market segmentation 
B)  GPS technology 
C)  prurient impulse 
D)  online reach 
E)  Internet penetration rate 
A)  market segmentation 
B)  GPS technology 
C)  prurient impulse 
D)  online reach 
E)  Internet penetration rate

Question 11

The ________ impulse represents the feeding one's own ego.

Accepted Answer

A)  validation 
B)  altruistic 
C)  immediacy 
D)  prurient 
E)  affinity 
A)  validation 
B)  altruistic 
C)  immediacy 
D)  prurient 
E)  affinity

Question 12

Lifestream aggregators:

Accepted Answer

A)  provide an easy way for users to share and organize their own multimedia content. 
B)  heighten the meaning associated with one's name. 
C)  find out whether your desired username is available in the many social communities. 
D)  choose to what extent you will become socialized into the digital culture. 
E)  maintain discussions with their friends via Twitter and Facebook updates and comments. 
A)  provide an easy way for users to share and organize their own multimedia content. 
B)  heighten the meaning associated with one's name. 
C)  find out whether your desired username is available in the many social communities. 
D)  choose to what extent you will become socialized into the digital culture. 
E)  maintain discussions with their friends via Twitter and Facebook updates and comments.

Question 13

If two different people use the same or very similar handles,does this constitute handle-squatting? Explain your answer.

Accepted Answer

Sometimes another person may have a legi

Question 14

Successive innovative products are typically simple.

Accepted Answer

A) True 
 B)False

Question 15

________ is a satellite system that provides real-time location and time information.

Accepted Answer

A)  RSS feed technology 
B)  Roving nodes technology 
C)  GPS technology 
D)  Lifestream aggregation 
E)  Digital mobility 
A)  RSS feed technology 
B)  Roving nodes technology 
C)  GPS technology 
D)  Lifestream aggregation 
E)  Digital mobility

Question 16

"Conversationalists:"

Accepted Answer

A)  maintain discussions with their friends via Twitter and Facebook updates and comments. 
B)  are reactors to content. 
C)  tend to be efficient and organized users of social content. 
D)  maintain a profile on one or more social networking sites and who visit those sites on a regular basis. 
E)  consume the content of others, while they keep their own identities at a distance. 
A)  maintain discussions with their friends via Twitter and Facebook updates and comments. 
B)  are reactors to content. 
C)  tend to be efficient and organized users of social content. 
D)  maintain a profile on one or more social networking sites and who visit those sites on a regular basis. 
E)  consume the content of others, while they keep their own identities at a distance.

Question 17

The mark a person makes when he or she occupies digital space is a:

Accepted Answer

A)  digital identity. 
B)  lifestream. 
C)  social footprint. 
D)  digital brand name. 
E)  digital primacy. 
A)  digital identity. 
B)  lifestream. 
C)  social footprint. 
D)  digital brand name. 
E)  digital primacy.

Question 18

"Critics:"

Accepted Answer

A)  maintain discussions with their friends via Twitter and Facebook updates and comments. 
B)  are reactors to content. 
C)  tend to be efficient and organized users of social content. 
D)  maintain a profile on one or more social networking sites and who visit those sites on a regular basis. 
E)  consume the content of others, while they keep their own identities at a distance. 
A)  maintain discussions with their friends via Twitter and Facebook updates and comments. 
B)  are reactors to content. 
C)  tend to be efficient and organized users of social content. 
D)  maintain a profile on one or more social networking sites and who visit those sites on a regular basis. 
E)  consume the content of others, while they keep their own identities at a distance.

Question 19

________ segmentation refers to segmenting markets by personality,motives,lifestyles,and attitudes and opinions.

Accepted Answer

A)  Geographic 
B)  Demographic 
C)  Psychographic 
D)  Benefit 
E)  Behavioral 
A)  Geographic 
B)  Demographic 
C)  Psychographic 
D)  Benefit 
E)  Behavioral

Question 20

________ should aid local businesses who can use the technology to target specific people based on physical presence.

Accepted Answer

A)  RSS feed technology 
B)  Roving nodes technology 
C)  GPS technology 
D)  Lifestream aggregation 
E)  Digital mobility 
A)  RSS feed technology 
B)  Roving nodes technology 
C)  GPS technology 
D)  Lifestream aggregation 
E)  Digital mobility

The ________ impulse represents participation in social media as a way to do something good.

A handle that describes something about you in shorthand as you try to build a following is known as a:

All of the following represent a social media touchpoint opportunity EXCEPT:

________ spend time on the Internet but still avoid social communities.

________ segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category.

GEICO Glovebox app,an example of a ________,enables customers to view their insurance card with their phone,pay their insurance bill,report accident information,find instructions for what to do in roadside crisis situations,and call for taxis and rental car reservations.

"Joiners:"

If Huggies' describes their target market as primarily female,between the ages of 20 and 40,and in the parenting (early)years of the family life cycle,they are using demographic segmentation.

All of the following behaviors represents a social footprint EXCEPT:

Which of the following represents the measure of the percentage of a population with Internet access?

The ________ impulse represents the feeding one's own ego.

Lifestream aggregators:

If two different people use the same or very similar handles,does this constitute handle-squatting? Explain your answer.

Successive innovative products are typically simple.

________ is a satellite system that provides real-time location and time information.

"Conversationalists:"

The mark a person makes when he or she occupies digital space is a:

"Critics:"

________ segmentation refers to segmenting markets by personality,motives,lifestyles,and attitudes and opinions.

________ should aid local businesses who can use the technology to target specific people based on physical presence.

The Horizontal Revolution

Strategic Planning With Social Media

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 3: Social Consumers

The ________ impulse represents participation in social media as a way to do something good.

A handle that describes something about you in shorthand as you try to build a following is known as a:

All of the following represent a social media touchpoint opportunity EXCEPT:

________ spend time on the Internet but still avoid social communities.

________ segmentation refers to segmenting markets by how consumers act with regard to a brand or a product category.

GEICO Glovebox app,an example of a ________,enables customers to view their insurance card with their phone,pay their insurance bill,report accident information,find instructions for what to do in roadside crisis situations,and call for taxis and rental car reservations.

"Joiners:"

If Huggies' describes their target market as primarily female,between the ages of 20 and 40,and in the parenting (early)years of the family life cycle,they are using demographic segmentation.

All of the following behaviors represents a social footprint EXCEPT:

Which of the following represents the measure of the percentage of a population with Internet access?

The ________ impulse represents the feeding one's own ego.

Lifestream aggregators:

If two different people use the same or very similar handles,does this constitute handle-squatting? Explain your answer.

Successive innovative products are typically simple.

________ is a satellite system that provides real-time location and time information.

"Conversationalists:"

The mark a person makes when he or she occupies digital space is a:

"Critics:"

________ segmentation refers to segmenting markets by personality,motives,lifestyles,and attitudes and opinions.

________ should aid local businesses who can use the technology to target specific people based on physical presence.

The Horizontal Revolution

Strategic Planning With Social Media

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters