Exam 1: The Horizontal Revolution

Who is most likely to be labeled as a "Digital Native?"

A company's website is a form of which type of media?

Which of the following is a form of earned media?

The ________ renders each additional user as adding value for all users.

Creating programming that is interesting enough to attract people to watch it or listen to it and then interrupting the programming to bring viewers a commercial message is a technique of ________.

Which one of the social media space zones primarily aids in the dissemination of content to an audience?

________ communicate and share content in a variety of ways including direct messages,wall posts,and chat or instant messaging (IM)options.

A threaded discussion occurs when others respond and extend a conversation by posting responses to an individual's original content in social networking sites.

Which of the following scenarios includes an overarching objective relevant to the use of social media marketing as part of a brand's promotional mix?

Search engine marketing is a form of which type of media?

Which of the following is a form of paid media?

If too many avatars try to enter the space of a virtual rock concert in Second Life,crashes occur because the grid cannot accommodate so many users in one area.Such a crash would put into question the ________ of Second Life.

Imagine that before you can watch a full episode of Gossip Girl on your laptop,you must sit through a 15-second ad for Verizon Wireless.Label and describe the model that is used in this example and reflect on why many social media users accept this practice.

The label we use to call the current version of the Internet that allows users to interact with senders is ________.

Which of the following is an example of a folksonomy?

The virtual worlds of Second Life and Web Alive are categorized under the social media space zone of:

Give an example of a medium and a vehicle within that medium that is particularly influential in your life.

When hearing about a customer's complaint,Jan makes sure to listen to everything the customer has to say without interrupting them,she then thinks hard about the conversation,asks around if this type of complaint has been heard before,and then creates a solution to the problem to satisfy the customer.Jan's process of handling the complaint falls within the ________ framework.

The term "co-creators" is used to characterize the say that users have in what producers offer in the marketplace.

Web 2.0 is a simple,one-way communications device.