Question 1

BusinessWeek is categorized as a vehicle for a medium.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following constitutes four types of social publishing sites?

Accepted Answer

A)  social networking sites, message boards, forums, and wikis 
B)  microsharing sites, media sharing sites, and social bookmarking and news sites 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  the Internet, social software, devices, and social media users 
A)  social networking sites, message boards, forums, and wikis 
B)  microsharing sites, media sharing sites, and social bookmarking and news sites 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  the Internet, social software, devices, and social media users

Question 3

Which of the following constitutes four types of social communities?

Accepted Answer

A)  social networking sites, message boards, forums, and wikis 
B)  microsharing sites, media sharing sites, and social bookmarking and news sites 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual world 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  the Internet, social software, devices, and social media users 
A)  social networking sites, message boards, forums, and wikis 
B)  microsharing sites, media sharing sites, and social bookmarking and news sites 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual world 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  the Internet, social software, devices, and social media users

Question 4

How are social media like traditional media?

Accepted Answer

A)  Both are used and function primarily online. 
B)  Both do not use nor function online. 
C)  Both include only one channel and one vehicle within that channel. 
D)  Both include several channels, and within each channel there are specific vehicles. 
E)  Social media bears no similarity whatsoever to traditional media. 
A)  Both are used and function primarily online. 
B)  Both do not use nor function online. 
C)  Both include only one channel and one vehicle within that channel. 
D)  Both include several channels, and within each channel there are specific vehicles. 
E)  Social media bears no similarity whatsoever to traditional media.

Question 5

Which of the following is an example of a synchronous interaction?

Accepted Answer

A)  Responding a day later to an email from your friend. 
B)  Posting a reply to a question on a discussion board within the week it was assigned. 
C)  Watching a television commercial. 
D)  Reading through all the messages posted on a message board. 
E)  Texting back and forth with your friend. 
A)  Responding a day later to an email from your friend. 
B)  Posting a reply to a question on a discussion board within the week it was assigned. 
C)  Watching a television commercial. 
D)  Reading through all the messages posted on a message board. 
E)  Texting back and forth with your friend.

Question 6

Which of the following persons is most likely to be labeled as a "Digital Native?"

Accepted Answer

A)  Tim, now a college student, wakes up and immediately checks his Facebook page to check on posts about last night's party. 
B)  Rob grew up in the 1980's before use of the Internet was widespread. 
C)  Your parents remember a time when most of their friends and families did not have a personal computer. 
D)  Your grandparents have never used a computer. 
E)  Bill Gates is the founder of Microsoft. 
A)  Tim, now a college student, wakes up and immediately checks his Facebook page to check on posts about last night's party. 
B)  Rob grew up in the 1980's before use of the Internet was widespread. 
C)  Your parents remember a time when most of their friends and families did not have a personal computer. 
D)  Your grandparents have never used a computer. 
E)  Bill Gates is the founder of Microsoft.

Question 7

Which of the following represents a vehicle as opposed to a medium?

Accepted Answer

A)  The Wall Street Journal 
B)  the Internet 
C)  telephone 
D)  radio 
E)  television 
A)  The Wall Street Journal 
B)  the Internet 
C)  telephone 
D)  radio 
E)  television

Question 8

Social media can be used to support ________,which means to offer a free trial of a product.

Accepted Answer

A)  cloud computing 
B)  crowdsourcing 
C)  sampling 
D)  microblogging 
E)  social shopping 
A)  cloud computing 
B)  crowdsourcing 
C)  sampling 
D)  microblogging 
E)  social shopping

Question 9

Wikipedia is now the go-to encyclopedia source,but Wikipedia is different than traditional encyclopedias.Describe why this is so and reflect on the resulting implications on its users.

Accepted Answer

The Web 2.0 evolution enabled Internet u

Question 10

Communication travels using a ________,such as word-of-mouth,television,Internet,or telephone.

Accepted Answer

A)  digital native 
B)  medium 
C)  horizontal revolution 
D)  social networking site 
E)  connection 
A)  digital native 
B)  medium 
C)  horizontal revolution 
D)  social networking site 
E)  connection

Question 11

Wikipedia is a form of crowdsourcing.

Accepted Answer

A) True 
 B)False

Question 12

All of the following characterizes tradigital marketing EXCEPT:

Accepted Answer

A)  applies the familiar model of the 4 Ps to the digital domain. 
B)  improves interactivity and measurement. 
C)  retains the primarily vertical flow of power in the channels of communication and distribution. 
D)  is largely impersonal. 
E)  delivered from many to many. 
A)  applies the familiar model of the 4 Ps to the digital domain. 
B)  improves interactivity and measurement. 
C)  retains the primarily vertical flow of power in the channels of communication and distribution. 
D)  is largely impersonal. 
E)  delivered from many to many.

Question 13

Which of the following constitutes the zones of social media channels?

Accepted Answer

A)  social networking sites, message boards, forums, and wikis 
B)  microsharing sites, media sharing sites, and social bookmarking and news sites 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  social community, social publishing, social entertainment, and social commerce 
A)  social networking sites, message boards, forums, and wikis 
B)  microsharing sites, media sharing sites, and social bookmarking and news sites 
C)  social games and gaming sites, socially enabled console games, alternate reality games, and virtual worlds 
D)  reviews and ratings, deal sites and deal aggregators, social shopping markets, and social storefronts 
E)  social community, social publishing, social entertainment, and social commerce

Question 14

You CANNOT use a term like "happiness" to tag content on social media sites.

Accepted Answer

A) True 
 B)False

Question 15

Anything that involves delivering hosted services online is labeled as ________.

Accepted Answer

A)  crowdsourcing 
B)  tagging 
C)  cloud computing 
D)  blogging 
E)  microsharing 
A)  crowdsourcing 
B)  tagging 
C)  cloud computing 
D)  blogging 
E)  microsharing

Question 16

________ is the term that refers to when organizations shift control to their consumers and users.

Accepted Answer

A)  Reputation economy 
B)  Radical trust 
C)  Network effect 
D)  Horizontal revolution 
E)  Crowdsourcing 
A)  Reputation economy 
B)  Radical trust 
C)  Network effect 
D)  Horizontal revolution 
E)  Crowdsourcing

Question 17

Service recovery refers to the actions:

Accepted Answer

A)  an organization takes to revive and bolster their customer service department. 
B)  an organization takes to reclaim services owed to them by other companies. 
C)  an organization takes to correct mishaps and win back dissatisfied customers. 
D)  a customer takes to reclaim services owed to them by companies. 
E)  a customer takes to contact an organization's customer service department. 
A)  an organization takes to revive and bolster their customer service department. 
B)  an organization takes to reclaim services owed to them by other companies. 
C)  an organization takes to correct mishaps and win back dissatisfied customers. 
D)  a customer takes to reclaim services owed to them by companies. 
E)  a customer takes to contact an organization's customer service department.

Question 18

________ particularly appeal(s)to ________.

Accepted Answer

A)  Push messaging; social media marketers 
B)  Niche products; micromarkets 
C)  Niche products; mass audiences 
D)  Traditional media; Digital Natives 
E)  Push messaging; social media consumers 
A)  Push messaging; social media marketers 
B)  Niche products; micromarkets 
C)  Niche products; mass audiences 
D)  Traditional media; Digital Natives 
E)  Push messaging; social media consumers

Question 19

The horizontal revolution is supported by the flow of information from government and companies to the people.

Accepted Answer

A) True 
 B)False

Question 20

A media sharing site like YouTube,where users upload and view more than 35 hours of video every single minute of every day,has adopted radical trust.Reflect on the benefits and limitations of YouTube's radical trust in the lives of social media users and incorporate how the reputation economy allows for radical trust.

Accepted Answer

Radical trust occurs in situations where

BusinessWeek is categorized as a vehicle for a medium.

Which of the following constitutes four types of social publishing sites?

Which of the following constitutes four types of social communities?

How are social media like traditional media?

Which of the following is an example of a synchronous interaction?

Which of the following persons is most likely to be labeled as a "Digital Native?"

Which of the following represents a vehicle as opposed to a medium?

Social media can be used to support ________,which means to offer a free trial of a product.

Wikipedia is now the go-to encyclopedia source,but Wikipedia is different than traditional encyclopedias.Describe why this is so and reflect on the resulting implications on its users.

Communication travels using a ________,such as word-of-mouth,television,Internet,or telephone.

Wikipedia is a form of crowdsourcing.

All of the following characterizes tradigital marketing EXCEPT:

Which of the following constitutes the zones of social media channels?

You CANNOT use a term like "happiness" to tag content on social media sites.

Anything that involves delivering hosted services online is labeled as ________.

________ is the term that refers to when organizations shift control to their consumers and users.

Service recovery refers to the actions:

particularly appeal(s)to .

The horizontal revolution is supported by the flow of information from government and companies to the people.

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 1: The Horizontal Revolution

BusinessWeek is categorized as a vehicle for a medium.

Which of the following constitutes four types of social publishing sites?

Which of the following constitutes four types of social communities?

How are social media like traditional media?

Which of the following is an example of a synchronous interaction?

Which of the following persons is most likely to be labeled as a "Digital Native?"

Which of the following represents a vehicle as opposed to a medium?

Social media can be used to support ________,which means to offer a free trial of a product.

Wikipedia is now the go-to encyclopedia source,but Wikipedia is different than traditional encyclopedias.Describe why this is so and reflect on the resulting implications on its users.

Communication travels using a ________,such as word-of-mouth,television,Internet,or telephone.

Wikipedia is a form of crowdsourcing.

All of the following characterizes tradigital marketing EXCEPT:

Which of the following constitutes the zones of social media channels?

You CANNOT use a term like "happiness" to tag content on social media sites.

Anything that involves delivering hosted services online is labeled as ________.

________ is the term that refers to when organizations shift control to their consumers and users.

Service recovery refers to the actions:

________ particularly appeal(s)to ________.

The horizontal revolution is supported by the flow of information from government and companies to the people.

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

particularly appeal(s)to .