Question 1

Online gated communities allow wide access to many people.

Accepted Answer

A) True 
 B)False

Question 2

A ________ would illustrate the example of Maria and Jeff being indirectly connected on LinkedIn through Jose,a co-worker of Maria and a neighbor to Jeff.

Accepted Answer

A)  vertical network 
B)  small-world network 
C)  niche market 
D)  open access site 
E)  social contract 
A)  vertical network 
B)  small-world network 
C)  niche market 
D)  open access site 
E)  social contract

Question 3

Word of mouth tends to be less reliable and trustworthy than messages from more formal marketing channels.

Accepted Answer

A) True 
 B)False

Question 4

________ is product information individuals transmit to other individuals.

Accepted Answer

A)  Reputational capital 
B)  Object sociality 
C)  Flaming 
D)  Social proof 
E)  Word of mouth 
A)  Reputational capital 
B)  Object sociality 
C)  Flaming 
D)  Social proof 
E)  Word of mouth

Question 5

A latent tie is always a weak tie.

Accepted Answer

A) True 
 B)False

Question 6

Opinion leaders:

Accepted Answer

A)  are technically competent so they possess expert power. 
B)  prescreen, evaluate, and synthesize product information in an unbiased way, so they possess knowledge power. 
C)  are socially active and highly interconnected in their communities. 
D)  are likely to hold positions of leadership. 
E)  All of the above 
A)  are technically competent so they possess expert power. 
B)  prescreen, evaluate, and synthesize product information in an unbiased way, so they possess knowledge power. 
C)  are socially active and highly interconnected in their communities. 
D)  are likely to hold positions of leadership. 
E)  All of the above

Question 7

Malcolm Gladwell defines ________ as people who are knowledgeable about many things.

Accepted Answer

A)  mavens 
B)  connectors 
C)  salesmen 
D)  core ties 
E)  weak ties 
A)  mavens 
B)  connectors 
C)  salesmen 
D)  core ties 
E)  weak ties

Question 8

Coercive power refers to:

Accepted Answer

A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability 
A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability

Question 9

Reflect on the unique challenges that various forms of cyberbullying present.

Accepted Answer

When dozens of your classmates register

Question 10

Your friend who has a reputation for being stylish,and who spends his free time reading Gentleman's Quarterly and shopping at trendy boutiques,is an example of an opinion leader.

Accepted Answer

A) True 
 B)False

Question 11

________ means that the members of social communities,not traditional media publishers such as magazines or newspaper companies,control the creation,delivery,and popularity of content.

Accepted Answer

A)  Homophily 
B)  Coercive power 
C)  Media democratization 
D)  Media multiplexity 
E)  Scale free 
A)  Homophily 
B)  Coercive power 
C)  Media democratization 
D)  Media multiplexity 
E)  Scale free

Question 12

LinkedIn is an example of an online community.

Accepted Answer

A) True 
 B)False

Question 13

Facebook is an example of an online community that has figured out how to improve on the online community characteristic of ________; that is,members can post status updates,make comments,upload photos,share notes and links,play social games,answer quizzes,decorate their profiles,upload videos,and create events.

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 14

Word of mouse is simply word of mouth across SNSs.

Accepted Answer

A) True 
 B)False

Question 15

Weak ties typically provide emotional support to us.

Accepted Answer

A) True 
 B)False

Question 16

Bridging social capital is based on ________.

Accepted Answer

A)  reputational support 
B)  financial support 
C)  emotional support 
D)  access to places, people, or ideas 
E)  exclusivity 
A)  reputational support 
B)  financial support 
C)  emotional support 
D)  access to places, people, or ideas 
E)  exclusivity

Question 17

The principle of six degrees of separation comes from the mathematical model known as ________.

Accepted Answer

A)  media democratization 
B)  vertical network 
C)  small-world network 
D)  two-step flow model of influence 
E)  social object theory 
A)  media democratization 
B)  vertical network 
C)  small-world network 
D)  two-step flow model of influence 
E)  social object theory

Question 18

The online community characteristic of ________ specifies that for an online community to thrive,a significant proportion of its members must be active (e.g.,post updates,make comments,upload content,etc).

Accepted Answer

A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation 
A)  conversations 
B)  presence 
C)  democracy 
D)  standards of behavior 
E)  level of participation

Question 19

Opinion leaders:

Accepted Answer

A)  tend to be similar to the consumer in terms of their values and beliefs, so they possess referent power. 
B)  are more convincing to the extent that they are homophilous rather than heterophilous. 
C)  tend to be slightly higher in terms of status and educational attainment than those they influence. 
D)  are often among the first to buy new products, so they absorb much of the risk. 
E)  All of the above 
A)  tend to be similar to the consumer in terms of their values and beliefs, so they possess referent power. 
B)  are more convincing to the extent that they are homophilous rather than heterophilous. 
C)  tend to be slightly higher in terms of status and educational attainment than those they influence. 
D)  are often among the first to buy new products, so they absorb much of the risk. 
E)  All of the above

Question 20

Did you ever notice that as you increase the number of connections you have on Facebook,you increase the likelihood of making new connections on Facebook? This is related to the social network characteristic of being ________.

Accepted Answer

A)  passion-centric 
B)  scale free 
C)  social proof 
D)  in a vertical network 
E)  in a niche market 
A)  passion-centric 
B)  scale free 
C)  social proof 
D)  in a vertical network 
E)  in a niche market

Online gated communities allow wide access to many people.

A ________ would illustrate the example of Maria and Jeff being indirectly connected on LinkedIn through Jose,a co-worker of Maria and a neighbor to Jeff.

Word of mouth tends to be less reliable and trustworthy than messages from more formal marketing channels.

________ is product information individuals transmit to other individuals.

A latent tie is always a weak tie.

Opinion leaders:

Malcolm Gladwell defines ________ as people who are knowledgeable about many things.

Coercive power refers to:

Reflect on the unique challenges that various forms of cyberbullying present.

Your friend who has a reputation for being stylish,and who spends his free time reading Gentleman's Quarterly and shopping at trendy boutiques,is an example of an opinion leader.

________ means that the members of social communities,not traditional media publishers such as magazines or newspaper companies,control the creation,delivery,and popularity of content.

LinkedIn is an example of an online community.

Word of mouse is simply word of mouth across SNSs.

Weak ties typically provide emotional support to us.

Bridging social capital is based on ________.

The principle of six degrees of separation comes from the mathematical model known as ________.

The online community characteristic of ________ specifies that for an online community to thrive,a significant proportion of its members must be active (e.g.,post updates,make comments,upload content,etc).

Opinion leaders:

Did you ever notice that as you increase the number of connections you have on Facebook,you increase the likelihood of making new connections on Facebook? This is related to the social network characteristic of being ________.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 4: Digital Communities

Online gated communities allow wide access to many people.

A ________ would illustrate the example of Maria and Jeff being indirectly connected on LinkedIn through Jose,a co-worker of Maria and a neighbor to Jeff.

Word of mouth tends to be less reliable and trustworthy than messages from more formal marketing channels.

________ is product information individuals transmit to other individuals.

A latent tie is always a weak tie.

Opinion leaders:

Malcolm Gladwell defines ________ as people who are knowledgeable about many things.

Coercive power refers to:

Reflect on the unique challenges that various forms of cyberbullying present.

Your friend who has a reputation for being stylish,and who spends his free time reading Gentleman's Quarterly and shopping at trendy boutiques,is an example of an opinion leader.

________ means that the members of social communities,not traditional media publishers such as magazines or newspaper companies,control the creation,delivery,and popularity of content.

LinkedIn is an example of an online community.

Word of mouse is simply word of mouth across SNSs.

Weak ties typically provide emotional support to us.

Bridging social capital is based on ________.

The principle of six degrees of separation comes from the mathematical model known as ________.

The online community characteristic of ________ specifies that for an online community to thrive,a significant proportion of its members must be active (e.g.,post updates,make comments,upload content,etc).

Opinion leaders:

Did you ever notice that as you increase the number of connections you have on Facebook,you increase the likelihood of making new connections on Facebook? This is related to the social network characteristic of being ________.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters