Question 1

Dogster is a ________ that has a deep focus of our canine companions.

Accepted Answer

A)  vertical network 
B)  small-world network 
C)  niche market 
D)  open access site 
E)  social contract 
A)  vertical network 
B)  small-world network 
C)  niche market 
D)  open access site 
E)  social contract

Question 2

"Exclusive" dating sites such as hotenough.org that weed out unattractive people are examples of online gated communities.

Accepted Answer

A) True 
 B)False

Question 3

Marty posts and shares pictures and comments regarding his wedding on his Facebook page,where Rachel (his sister),Mark (his best friend),Laura (his boss at work),his softball teammates,and many others in his social network view and comment on them.In social network terms,the exchanges of pictures and comments on Facebook represents:

Accepted Answer

A)  an interaction. 
B)  a social contract. 
C)  nodes. 
D)  ties. 
E)  a meetup. 
A)  an interaction. 
B)  a social contract. 
C)  nodes. 
D)  ties. 
E)  a meetup.

Question 4

Cyberbullying includes group sites where a boy or girl is singled out for sexual harassment.

Accepted Answer

A) True 
 B)False

Question 5

The following question relates to the concept of ________: What would the value of the brand-specific mention be if it had come through a paid advertising placement rather than a volunteered comment?

Accepted Answer

A)  media democratization 
B)  media multiplexity 
C)  ad equivalency value 
D)  social capital 
E)  two-step flow model of influence 
A)  media democratization 
B)  media multiplexity 
C)  ad equivalency value 
D)  social capital 
E)  two-step flow model of influence

Question 6

Stopping for a red traffic light is an example of a norm.

Accepted Answer

A) True 
 B)False

Question 7

Malcolm Gladwell defines ________ as people who influence others with their natural persuasive power.

Accepted Answer

A)  mavens 
B)  connectors 
C)  salesmen 
D)  core ties 
E)  weak ties 
A)  mavens 
B)  connectors 
C)  salesmen 
D)  core ties 
E)  weak ties

Question 8

On Flickr users participate because they want to share photos.These images are the objects that give meaning to the platform and motivate people to visit.Which of the following provides the framework for explaining the function of photos in activating relationships and mediating interactions between people on Flickr?

Accepted Answer

A)  media democratization 
B)  six degrees of separation 
C)  small-world network 
D)  two-step flow model of influence 
E)  social object theory 
A)  media democratization 
B)  six degrees of separation 
C)  small-world network 
D)  two-step flow model of influence 
E)  social object theory

Question 9

In social media flows of communication go in many directions at any point in time and often on multiple platforms-a condition termed ________.

Accepted Answer

A)  media multiplexity 
B)  vertical networks 
C)  small-world network 
D)  media democratization 
E)  six degrees of separation 
A)  media multiplexity 
B)  vertical networks 
C)  small-world network 
D)  media democratization 
E)  six degrees of separation

Question 10

A niche market:

Accepted Answer

A)  centers on some common hobby, interest, or characteristic that draws members to the site. 
B)  illustrates that most nodes in a social graph are not directly linked to one another. Instead they are indirectly connected via neighbors. 
C)  offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D)  enables anyone to participate without registration or identification. 
E)  sets forth expectations for user behavior as well as for the host or governing body. 
A)  centers on some common hobby, interest, or characteristic that draws members to the site. 
B)  illustrates that most nodes in a social graph are not directly linked to one another. Instead they are indirectly connected via neighbors. 
C)  offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D)  enables anyone to participate without registration or identification. 
E)  sets forth expectations for user behavior as well as for the host or governing body.

Question 11

Reflect on the differences between Malcolm Gladwell's terms of maven,connector,and salesman.Do you see yourself in any or more of these roles?

Accepted Answer

Mavens are people who are knowledgeable

Question 12

Expert power refers to:

Accepted Answer

A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability. 
A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability.

Question 13

A(n)________ refers to a view or an exposure to an advertising message.

Accepted Answer

A)  norm 
B)  meetup 
C)  momentum effect 
D)  impression 
E)  presence 
A)  norm 
B)  meetup 
C)  momentum effect 
D)  impression 
E)  presence

Question 14

An open access site:

Accepted Answer

A)  centers on some common hobby, interest, or characteristic that draws members to the site. 
B)  illustrates that most nodes in a social graph are not directly linked to one another-instead they are indirectly connected via neighbors. 
C)  offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D)  enables anyone to participate without registration or identification. 
E)  sets forth expectations for user behavior as well as for the host or governing body. 
A)  centers on some common hobby, interest, or characteristic that draws members to the site. 
B)  illustrates that most nodes in a social graph are not directly linked to one another-instead they are indirectly connected via neighbors. 
C)  offers a relatively small number of items to buyers who tend to be loyal to these outlets. 
D)  enables anyone to participate without registration or identification. 
E)  sets forth expectations for user behavior as well as for the host or governing body.

Question 15

When the TV show The Apprentice caught fire a few years ago,its trademark term "You're fired!" made the rounds very quickly.This trademark term can be labeled as a ________.

Accepted Answer

A)  maven 
B)  meme 
C)  norm 
D)  node 
E)  homophily 
A)  maven 
B)  meme 
C)  norm 
D)  node 
E)  homophily

Question 16

Your level of SNS activity is based on:

Accepted Answer

A)  a mix of the people with whom you are connected. 
B)  the content you produce on the site. 
C)  the feedback you receive from others. 
D)  the distribution of content and feedback throughout the network. 
E)  All of the above 
A)  a mix of the people with whom you are connected. 
B)  the content you produce on the site. 
C)  the feedback you receive from others. 
D)  the distribution of content and feedback throughout the network. 
E)  All of the above

Question 17

Word of mouth often comes with social pressure to conform.

Accepted Answer

A) True 
 B)False

Question 18

Marty posts and shares pictures and comments regarding his wedding on his Facebook page,where Rachel (his sister),Mark (his best friend),Laura (his boss at work),his softball teammates,and many others in his social network view and comment on them.In social network terms,Marty's relationships with Rachel,Mark,Laura,and his softball teammates are:

Accepted Answer

A)  interactions.. 
B)  flows. 
C)  nodes. 
D)  ties. 
E)  meetups. 
A)  interactions.. 
B)  flows. 
C)  nodes. 
D)  ties. 
E)  meetups.

Question 19

Reward power refers to:

Accepted Answer

A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability. 
A)  the ability to provide others with what they desire. 
B)  the ability to punish others. 
C)  organizational authority based on rights associated with a person's appointed position. 
D)  authority through the motivation to identify with or please a person. 
E)  recognition of one's knowledge, skills, and ability.

Question 20

Which of the following is a term for a member of a social network?

Accepted Answer

A)  maven 
B)  norm 
C)  node 
D)  tie 
E)  presence 
A)  maven 
B)  norm 
C)  node 
D)  tie 
E)  presence

Dogster is a ________ that has a deep focus of our canine companions.

"Exclusive" dating sites such as hotenough.org that weed out unattractive people are examples of online gated communities.

Cyberbullying includes group sites where a boy or girl is singled out for sexual harassment.

The following question relates to the concept of ________: What would the value of the brand-specific mention be if it had come through a paid advertising placement rather than a volunteered comment?

Stopping for a red traffic light is an example of a norm.

Malcolm Gladwell defines ________ as people who influence others with their natural persuasive power.

In social media flows of communication go in many directions at any point in time and often on multiple platforms-a condition termed ________.

A niche market:

Reflect on the differences between Malcolm Gladwell's terms of maven,connector,and salesman.Do you see yourself in any or more of these roles?

Expert power refers to:

A(n)________ refers to a view or an exposure to an advertising message.

An open access site:

When the TV show The Apprentice caught fire a few years ago,its trademark term "You're fired!" made the rounds very quickly.This trademark term can be labeled as a ________.

Your level of SNS activity is based on:

Word of mouth often comes with social pressure to conform.

Reward power refers to:

Which of the following is a term for a member of a social network?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 4: Digital Communities

Dogster is a ________ that has a deep focus of our canine companions.

"Exclusive" dating sites such as hotenough.org that weed out unattractive people are examples of online gated communities.

Cyberbullying includes group sites where a boy or girl is singled out for sexual harassment.

The following question relates to the concept of ________: What would the value of the brand-specific mention be if it had come through a paid advertising placement rather than a volunteered comment?

Stopping for a red traffic light is an example of a norm.

Malcolm Gladwell defines ________ as people who influence others with their natural persuasive power.

In social media flows of communication go in many directions at any point in time and often on multiple platforms-a condition termed ________.

A niche market:

Reflect on the differences between Malcolm Gladwell's terms of maven,connector,and salesman.Do you see yourself in any or more of these roles?

Expert power refers to:

A(n)________ refers to a view or an exposure to an advertising message.

An open access site:

When the TV show The Apprentice caught fire a few years ago,its trademark term "You're fired!" made the rounds very quickly.This trademark term can be labeled as a ________.

Your level of SNS activity is based on:

Word of mouth often comes with social pressure to conform.

Reward power refers to:

Which of the following is a term for a member of a social network?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters