Question 1

LinkedIn is an example of an external social network.

Accepted Answer

A) True 
 B)False

Question 2

A social context ad:

Accepted Answer

A)  contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand. 
B)  includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. 
C)  is shared on a person's activity stream following a brand interaction (such as liking the brand). 
D)  motivates the receiver to get involved with the message and help to spread it to others.. 
E)  occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.. 
A)  contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand. 
B)  includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. 
C)  is shared on a person's activity stream following a brand interaction (such as liking the brand). 
D)  motivates the receiver to get involved with the message and help to spread it to others.. 
E)  occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media..

Question 3

All of the following are examples of an element related to social sharing EXCEPT:

Accepted Answer

A)  photos. 
B)  videos. 
C)  songs. 
D)  skins. 
E)  opinions. 
A)  photos. 
B)  videos. 
C)  songs. 
D)  skins. 
E)  opinions.

Question 4

Which of the following companies does the chapter say uses an open source model?

Accepted Answer

A)  Google 
B)  Apple 
C)  Microsoft 
D)  Sony 
E)  Nike 
A)  Google 
B)  Apple 
C)  Microsoft 
D)  Sony 
E)  Nike

Question 5

Are you a member of a fandom? Explain why or why not.

Accepted Answer

An online

Question 6

The need to manage multiple community accounts (and to forego some due to the required investment),as well as the steady streams of content flowing from multiple networks,often leads to ________.

Accepted Answer

A)  ambient intimacy 
B)  Dunbar's number 
C)  social networking fatigue 
D)  fandom 
E)  message internalization 
A)  ambient intimacy 
B)  Dunbar's number 
C)  social networking fatigue 
D)  fandom 
E)  message internalization

Question 7

Sites that choose to enable authentication with Facebook Connect are practicing ________.

Accepted Answer

A)  activity streaming 
B)  ambient intimacy 
C)  identity reflection 
D)  internal social networking 
E)  identity portability 
A)  activity streaming 
B)  ambient intimacy 
C)  identity reflection 
D)  internal social networking 
E)  identity portability

Question 8

A nudge:

Accepted Answer

A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlight the best participants who contribute to sites. 
A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlight the best participants who contribute to sites.

Question 9

________ conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it.

Accepted Answer

A)  API 
B)  Switching cost analysis 
C)  Message internalization 
D)  Dunbar's Number 
E)  Return on emotion 
A)  API 
B)  Switching cost analysis 
C)  Message internalization 
D)  Dunbar's Number 
E)  Return on emotion

Question 10

In a(n)________,developers post their programs on a public site and a community of volunteers is free to tinker with them,develop other applications using the code,then give their changes away for free.

Accepted Answer

A)  activity stream 
B)  backchannel 
C)  internal social network 
D)  open source model 
E)  niche market 
A)  activity stream 
B)  backchannel 
C)  internal social network 
D)  open source model 
E)  niche market

Question 11

SNS users can consume even without shared content.

Accepted Answer

A) True 
 B)False

Question 12

The fandom characteristic of fans becoming involved in the creation of content related to the object is:

Accepted Answer

A)  emotional engagement. 
B)  self-identification. 
C)  cultural competence. 
D)  auxiliary consumption. 
E)  production. 
A)  emotional engagement. 
B)  self-identification. 
C)  cultural competence. 
D)  auxiliary consumption. 
E)  production.

Question 13

________ refers to a set of common APIs that enable developers to write software for applications that will run on multiple social websites.

Accepted Answer

A)  OpenSocial code 
B)  Brand profile 
C)  Synchronous communication 
D)  Derivative branded content 
E)  Embed code 
A)  OpenSocial code 
B)  Brand profile 
C)  Synchronous communication 
D)  Derivative branded content 
E)  Embed code

Question 14

Instant messaging is a form of asynchronous communication.

Accepted Answer

A) True 
 B)False

Question 15

Reflect on what about an experience design campaign makes you want to share content with others.

Accepted Answer

The challenge is to create mar

Question 16

Activity streams:

Accepted Answer

A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes.. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlight the best participants who contribute to sites. 
A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes.. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlight the best participants who contribute to sites.

Question 17

A site leaderboard:

Accepted Answer

A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlights the best participants who contribute to sites. 
A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlights the best participants who contribute to sites.

Question 18

________ is/are collected from information users leave in their digital footprints and lifestreams.

Accepted Answer

A)  Earned reach 
B)  Gift applications 
C)  Social data 
D)  Skins 
E)  Virtual goods 
A)  Earned reach 
B)  Gift applications 
C)  Social data 
D)  Skins 
E)  Virtual goods

Question 19

Have you experienced message internalization regarding any brands? Explain why and the process leading up to the experience.

Accepted Answer

Assuming the brand's persona is likeable

Question 20

________ is a term that describes the breadth and quality of contact with users.

Accepted Answer

A)  Message internalization 
B)  Return on emotion 
C)  Earned reach 
D)  Fandom 
E)  Brand engagement 
A)  Message internalization 
B)  Return on emotion 
C)  Earned reach 
D)  Fandom 
E)  Brand engagement

LinkedIn is an example of an external social network.

A social context ad:

All of the following are examples of an element related to social sharing EXCEPT:

Which of the following companies does the chapter say uses an open source model?

Are you a member of a fandom? Explain why or why not.

The need to manage multiple community accounts (and to forego some due to the required investment),as well as the steady streams of content flowing from multiple networks,often leads to ________.

Sites that choose to enable authentication with Facebook Connect are practicing ________.

A nudge:

________ conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it.

In a(n)________,developers post their programs on a public site and a community of volunteers is free to tinker with them,develop other applications using the code,then give their changes away for free.

SNS users can consume even without shared content.

The fandom characteristic of fans becoming involved in the creation of content related to the object is:

________ refers to a set of common APIs that enable developers to write software for applications that will run on multiple social websites.

Instant messaging is a form of asynchronous communication.

Reflect on what about an experience design campaign makes you want to share content with others.

Activity streams:

A site leaderboard:

________ is/are collected from information users leave in their digital footprints and lifestreams.

Have you experienced message internalization regarding any brands? Explain why and the process leading up to the experience.

________ is a term that describes the breadth and quality of contact with users.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 5: Social Communities

LinkedIn is an example of an external social network.

A social context ad:

All of the following are examples of an element related to social sharing EXCEPT:

Which of the following companies does the chapter say uses an open source model?

Are you a member of a fandom? Explain why or why not.

The need to manage multiple community accounts (and to forego some due to the required investment),as well as the steady streams of content flowing from multiple networks,often leads to ________.

Sites that choose to enable authentication with Facebook Connect are practicing ________.

A nudge:

________ conceptually assesses the extent to which a brand has delivered a value in exchange for the attachment fans have awarded it.

In a(n)________,developers post their programs on a public site and a community of volunteers is free to tinker with them,develop other applications using the code,then give their changes away for free.

SNS users can consume even without shared content.

The fandom characteristic of fans becoming involved in the creation of content related to the object is:

________ refers to a set of common APIs that enable developers to write software for applications that will run on multiple social websites.

Instant messaging is a form of asynchronous communication.

Reflect on what about an experience design campaign makes you want to share content with others.

Activity streams:

A site leaderboard:

________ is/are collected from information users leave in their digital footprints and lifestreams.

Have you experienced message internalization regarding any brands? Explain why and the process leading up to the experience.

________ is a term that describes the breadth and quality of contact with users.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters