Question 1

Facebook lets you see what your friends are doing and thinking even if you have not seen or spoken to them in quite some time.This is an example of ________.

Accepted Answer

A)  message internalization 
B)  directed communications 
C)  ambient intimacy 
D)  identity portability 
E)  stickiness 
A)  message internalization 
B)  directed communications 
C)  ambient intimacy 
D)  identity portability 
E)  stickiness

Question 2

Reflect on your own assessment of the importance of ambient intimacy.What benefits do you gain from such intimacy? Are there any disadvantages to such intimacy?

Accepted Answer

Ambient intimacy refers to our ability t

Question 3

A seed app:

Accepted Answer

A)  contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand 
B)  includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. 
C)  is shared on a person's activity stream following a brand interaction. 
D)  motivates the receiver to get involved with the message and help to spread it to others. 
E)  occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media. 
A)  contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand 
B)  includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. 
C)  is shared on a person's activity stream following a brand interaction. 
D)  motivates the receiver to get involved with the message and help to spread it to others. 
E)  occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.

Question 4

Yahoo! employees meet in the Backyard,its company social network site.This is an example of an external social network.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are ways to engage with others in your network EXCEPT:

Accepted Answer

A)  status updates. 
B)  direct messages. 
C)  lurks. 
D)  nudges. 
E)  instant messages. 
A)  status updates. 
B)  direct messages. 
C)  lurks. 
D)  nudges. 
E)  instant messages.

Question 6

________ is/are one-to-one interactions on a social network between two users.

Accepted Answer

A)  Secondary content 
B)  Consumer-generated media 
C)  Skins 
D)  Response devices 
E)  Directed communications 
A)  Secondary content 
B)  Consumer-generated media 
C)  Skins 
D)  Response devices 
E)  Directed communications

Question 7

Instant messages are a form of ________.

Accepted Answer

A)  secondary content 
B)  consumer-generated media 
C)  skins 
D)  response devices 
E)  directed communications 
A)  secondary content 
B)  consumer-generated media 
C)  skins 
D)  response devices 
E)  directed communications

Question 8

Reflect on the usefulness of an internal social network for a company.

Accepted Answer

Internal social networks provide a metho

Question 9

Creators make up roughly 80 percent of all social media users.

Accepted Answer

A) True 
 B)False

Question 10

Skins (aka themes):

Accepted Answer

A)  are visual elements used to change the aesthetic of a web page. 
B)  are an option to have one's profile reflected back to them from the perspective of others.. 
C)  are small digital badges that people can embed in emails and on websites to share their contact information and social affiliations. 
D)  enable users to project an identity more vividly to others within a community. 
E)  are things that others create we feel are worth redistributing to our social networks. 
A)  are visual elements used to change the aesthetic of a web page. 
B)  are an option to have one's profile reflected back to them from the perspective of others.. 
C)  are small digital badges that people can embed in emails and on websites to share their contact information and social affiliations. 
D)  enable users to project an identity more vividly to others within a community. 
E)  are things that others create we feel are worth redistributing to our social networks.

Question 11

When brands invite content,set mandatory guidelines and specifications,and possibly also provide participants with selected brand assets such as footage from prior commercials that ran on TV,they use ________.

Accepted Answer

A)  friendvertising 
B)  participatory advertising 
C)  social context advertising 
D)  statuscasting 
E)  social engagement advertising 
A)  friendvertising 
B)  participatory advertising 
C)  social context advertising 
D)  statuscasting 
E)  social engagement advertising

Question 12

All of the following represent a dimension in which SNSs vary EXCEPT:

Accepted Answer

A)  audience of specialization. 
B)  the social objects that mediate the relationships among members. 
C)  degree of decentralization. 
D)  degree of specialization. 
E)  network structure. 
A)  audience of specialization. 
B)  the social objects that mediate the relationships among members. 
C)  degree of decentralization. 
D)  degree of specialization. 
E)  network structure.

Question 13

Statuscasting:

Accepted Answer

A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlight the best participants who contribute to sites. 
A)  consists of broadcast updates to your news feed. 
B)  are news feeds that social networks use to establish an ongoing point of connection between network nodes. 
C)  is a tool for reminding someone to socialize. 
D)  provide people with the tools they need to reveal elements of their digital identities. 
E)  highlight the best participants who contribute to sites.

Question 14

________ says that most people can maintain only around 150 meaningful relationships,online and off.

Accepted Answer

A)  The open source model 
B)  Social data 
C)  Dunbar's number 
D)  Social media omnivores 
E)  Social networking fatigue 
A)  The open source model 
B)  Social data 
C)  Dunbar's number 
D)  Social media omnivores 
E)  Social networking fatigue

Question 15

A gallery is the result of participatory advertising.

Accepted Answer

A) True 
 B)False

Question 16

Reflect on what makes a social network site personally "sticky" to you.

Accepted Answer

Stickiness is a term that explains how w

Question 17

The less there is to do on a site,the "stickier" the site is.

Accepted Answer

A) True 
 B)False

Question 18

An organic social ad:

Accepted Answer

A)  contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand. 
B)  includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. 
C)  is shared on a person's activity stream following a brand interaction. 
D)  motivates the receiver to get involved with the message and help to spread it to others. 
E)  occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media. 
A)  contains ad creative (image and text), along with an option to encourage the viewer to engage with the brand. 
B)  includes ad creative, an engagement device, and personalized referral content from people in the viewer's network. 
C)  is shared on a person's activity stream following a brand interaction. 
D)  motivates the receiver to get involved with the message and help to spread it to others. 
E)  occurs when an opinion leader publishes brand-relevant content, such as a blog post in social media.

Question 19

A landing page is the last page that a person sees when he or she clicks through a brand's target site.

Accepted Answer

A) True 
 B)False

Question 20

________ create(s)online content that is durable-we can consume the content at a later point in time.

Accepted Answer

A)  Asynchronous communication 
B)  Synchronous communication 
C)  Virtual goods 
D)  OpenSocial code 
E)  Message internalization 
A)  Asynchronous communication 
B)  Synchronous communication 
C)  Virtual goods 
D)  OpenSocial code 
E)  Message internalization

Facebook lets you see what your friends are doing and thinking even if you have not seen or spoken to them in quite some time.This is an example of ________.

Reflect on your own assessment of the importance of ambient intimacy.What benefits do you gain from such intimacy? Are there any disadvantages to such intimacy?

A seed app:

Yahoo! employees meet in the Backyard,its company social network site.This is an example of an external social network.

All of the following are ways to engage with others in your network EXCEPT:

________ is/are one-to-one interactions on a social network between two users.

Instant messages are a form of ________.

Reflect on the usefulness of an internal social network for a company.

Creators make up roughly 80 percent of all social media users.

Skins (aka themes):

When brands invite content,set mandatory guidelines and specifications,and possibly also provide participants with selected brand assets such as footage from prior commercials that ran on TV,they use ________.

All of the following represent a dimension in which SNSs vary EXCEPT:

Statuscasting:

________ says that most people can maintain only around 150 meaningful relationships,online and off.

A gallery is the result of participatory advertising.

Reflect on what makes a social network site personally "sticky" to you.

The less there is to do on a site,the "stickier" the site is.

An organic social ad:

A landing page is the last page that a person sees when he or she clicks through a brand's target site.

________ create(s)online content that is durable-we can consume the content at a later point in time.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 5: Social Communities

Facebook lets you see what your friends are doing and thinking even if you have not seen or spoken to them in quite some time.This is an example of ________.

Reflect on your own assessment of the importance of ambient intimacy.What benefits do you gain from such intimacy? Are there any disadvantages to such intimacy?

A seed app:

Yahoo! employees meet in the Backyard,its company social network site.This is an example of an external social network.

All of the following are ways to engage with others in your network EXCEPT:

________ is/are one-to-one interactions on a social network between two users.

Instant messages are a form of ________.

Reflect on the usefulness of an internal social network for a company.

Creators make up roughly 80 percent of all social media users.

Skins (aka themes):

When brands invite content,set mandatory guidelines and specifications,and possibly also provide participants with selected brand assets such as footage from prior commercials that ran on TV,they use ________.

All of the following represent a dimension in which SNSs vary EXCEPT:

Statuscasting:

________ says that most people can maintain only around 150 meaningful relationships,online and off.

A gallery is the result of participatory advertising.

Reflect on what makes a social network site personally "sticky" to you.

The less there is to do on a site,the "stickier" the site is.

An organic social ad:

A landing page is the last page that a person sees when he or she clicks through a brand's target site.

________ create(s)online content that is durable-we can consume the content at a later point in time.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Publishing

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters