Question 1

When companies try to get consumers to influence their friends to buy from the company,the company is employing the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 2

All of the following scenarios will make us more likely to conform EXCEPT:

Accepted Answer

A)  living in a culture that emphasizes individuality. 
B)  believing that the group will apply sanctions to nonconforming behaviors. 
C)  being strongly committed to the group. 
D)  being in a powerful group. 
E)  being highly susceptible to interpersonal influence. 
A)  living in a culture that emphasizes individuality. 
B)  believing that the group will apply sanctions to nonconforming behaviors. 
C)  being strongly committed to the group. 
D)  being in a powerful group. 
E)  being highly susceptible to interpersonal influence.

Question 3

________ are scores that people,acting in the role of critics,assign to something as an indicator.

Accepted Answer

A)  Ratings 
B)  Reviews 
C)  Recommendations 
D)  Referrals 
E)  Feeds 
A)  Ratings 
B)  Reviews 
C)  Recommendations 
D)  Referrals 
E)  Feeds

Question 4

"Shop Together" is a social commerce application that:

Accepted Answer

A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites. 
A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites.

Question 5

Reflect on the various benefits social commerce offers to marketers.

Accepted Answer

The chapter lists six different benefits

Question 6

People who write reviews tend to shop less frequently and to spend less online than those who do not write reviews.

Accepted Answer

A) True 
 B)False

Question 7

A group buy is a social commerce application that:

Accepted Answer

A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts. 
A)  enables the shopper to show products by most viewed, most favorite, or most commented. 
B)  publishes customer testimonials. 
C)  is dedicated to a group of people who meet online to communicate about products and help each other solve related problems. 
D)  is a collection of special offers, sometimes maintained and updated by user submissions. 
E)  provides an opportunity for people to join together to qualify for volume discounts.

Question 8

Reciprocity is NOT a norm of behavior in every culture.

Accepted Answer

A) True 
 B)False

Question 9

To satisfice means to:

Accepted Answer

A)  expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best." 
B)  peel off just enough information to make a choice. 
C)  change beliefs or actions as a reaction to real or imagined group pressure. 
D)  repay debts and favors. 
E)  jump on the bandwagon. 
A)  expend just enough effort to make a decision that's acceptable, but not necessarily the one that's "best." 
B)  peel off just enough information to make a choice. 
C)  change beliefs or actions as a reaction to real or imagined group pressure. 
D)  repay debts and favors. 
E)  jump on the bandwagon.

Question 10

Which of the following tactics of influence is associated with the social shopping tool of shop together?

Accepted Answer

A)  social proof 
B)  authority 
C)  scarcity 
D)  affinity 
E)  consistency 
A)  social proof 
B)  authority 
C)  scarcity 
D)  affinity 
E)  consistency

Question 11

Promotions that get you to feel that you will not be the good person you are unless you purchase the company's product are employing the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 12

When a web site lists a large number of views/hits prominently on its web site to influence its quality to others,it is employing the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 13

A social shopping portal is a social commerce application that:

Accepted Answer

A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites. 
A)  enables one to post product information and ask friends for advice prior to purchase. 
B)  enables one to see purchase pals' movement throughout the site, discussion, and sharing. 
C)  enables one to share creations, shopping lists, and wishlists. 
D)  enables shoppers to shop multiple stores (like a mall) using several social shopping tools. 
E)  enables businesses to conduct transactions with customers from within social network sites.

Question 14

Focus group research is always more valuable than online reviews.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following social commerce approach characteristics is labeled as reciprocity?

Accepted Answer

A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts. 
A)  Acknowledge opinions that were invited, incentivized, or facilitated by the brand. 
B)  Enable consumers to rate the value of opinions offered on the site. 
C)  Make it easy for users to share reviews on blogs and social networking platforms. 
D)  Acknowledge the value of the opinions customers offer. 
E)  Encourage consumers to contribute posts.

Question 16

We act under the influence of ________ when we choose a product due to the attractiveness of the requester.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 17

Which of the following tactics of influence is associated with the social shopping tool of filters?

Accepted Answer

A)  social proof 
B)  authority 
C)  scarcity 
D)  affinity 
E)  consistency 
A)  social proof 
B)  authority 
C)  scarcity 
D)  affinity 
E)  consistency

Question 18

Which of the following tactics of influence is associated with the social shopping tool of deal directories?

Accepted Answer

A)  social proof 
B)  authority 
C)  scarcity 
D)  affinity 
E)  consistency 
A)  social proof 
B)  authority 
C)  scarcity 
D)  affinity 
E)  consistency

Question 19

A "2-Day Sale Only" is an example of using the influence tactic of ________.

Accepted Answer

A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency 
A)  social proof 
B)  authority 
C)  affinity 
D)  scarcity 
E)  consistency

Question 20

Reflect on the various utilitarian and hedonic motives that apply for you when you go shopping.

Accepted Answer

Shopping is an activity that w

When companies try to get consumers to influence their friends to buy from the company,the company is employing the influence tactic of ________.

All of the following scenarios will make us more likely to conform EXCEPT:

________ are scores that people,acting in the role of critics,assign to something as an indicator.

"Shop Together" is a social commerce application that:

Reflect on the various benefits social commerce offers to marketers.

People who write reviews tend to shop less frequently and to spend less online than those who do not write reviews.

A group buy is a social commerce application that:

Reciprocity is NOT a norm of behavior in every culture.

To satisfice means to:

Which of the following tactics of influence is associated with the social shopping tool of shop together?

Promotions that get you to feel that you will not be the good person you are unless you purchase the company's product are employing the influence tactic of ________.

When a web site lists a large number of views/hits prominently on its web site to influence its quality to others,it is employing the influence tactic of ________.

A social shopping portal is a social commerce application that:

Focus group research is always more valuable than online reviews.

Which of the following social commerce approach characteristics is labeled as reciprocity?

We act under the influence of ________ when we choose a product due to the attractiveness of the requester.

Which of the following tactics of influence is associated with the social shopping tool of filters?

Which of the following tactics of influence is associated with the social shopping tool of deal directories?

A "2-Day Sale Only" is an example of using the influence tactic of ________.

Reflect on the various utilitarian and hedonic motives that apply for you when you go shopping.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 8: Social Commerce

When companies try to get consumers to influence their friends to buy from the company,the company is employing the influence tactic of ________.

All of the following scenarios will make us more likely to conform EXCEPT:

________ are scores that people,acting in the role of critics,assign to something as an indicator.

"Shop Together" is a social commerce application that:

Reflect on the various benefits social commerce offers to marketers.

People who write reviews tend to shop less frequently and to spend less online than those who do not write reviews.

A group buy is a social commerce application that:

Reciprocity is NOT a norm of behavior in every culture.

To satisfice means to:

Which of the following tactics of influence is associated with the social shopping tool of shop together?

Promotions that get you to feel that you will not be the good person you are unless you purchase the company's product are employing the influence tactic of ________.

When a web site lists a large number of views/hits prominently on its web site to influence its quality to others,it is employing the influence tactic of ________.

A social shopping portal is a social commerce application that:

Focus group research is always more valuable than online reviews.

Which of the following social commerce approach characteristics is labeled as reciprocity?

We act under the influence of ________ when we choose a product due to the attractiveness of the requester.

Which of the following tactics of influence is associated with the social shopping tool of filters?

Which of the following tactics of influence is associated with the social shopping tool of deal directories?

A "2-Day Sale Only" is an example of using the influence tactic of ________.

Reflect on the various utilitarian and hedonic motives that apply for you when you go shopping.

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Digital Communities

Social Communities

Social Publishing

Social Entertainment

Social Media for Consumer Insight

Social Media Metrics

Filters