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Which of the Following Is NOT in Line with Key

Question 25

Multiple Choice

Which of the following is NOT in line with key components to word-of-mouth marketing as identified by the Word of Mouth Marketing Association (WOMMA) ?


A) Educate people about your products and services.
B) Identify people most likely to share their opinions.
C) Provide tools that make it easier to share information.
D) Study how, where, and when opinions are being shared.
E) Listen and respond to supporters, but not to detractors or neutrals

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