Exam 16: Effective International Distribution

When appointing an agent in international marketing, an agreement should be drawn up which clearly spells out:

In designing a distribution channel for the overseas market, decisions should be made with regards to:

A distribution channel is useful in that it:

Grey marketing relates to the unauthorised:

Whilst using intermediaries in foreign markets for distribution it is often easier for organisations to remain independent.

Discuss in detail the available options (methods) for an organisation wishing to expand overseas.

Joint ventures are the most common form of overseas manufacture undertaken by Australian firms.

Overseas agents generally do not take title to goods exported to their market.

The nature of the shipment is influenced by the shape/size of items, overall volume and the perishable nature of the product and its packaging.

Of the marketing mix elements that are reviewed when deciding on whether to standardise or differentiate the marketing approach in an overseas market, distribution receives:

When control over the distribution of a product is important in the international market, the producer is more likely to establish:

Which of the following statements is true in regard to customer service in international markets?

Which of the following are reasons why consumer goods tend to have longer channels?

Which of the following are advantages of using 'direct' exporting via an overseas-based agent?

When a manufacturer uses its established distribution network in a foreign country to sell another company's products this is referred to as:

What decisions need to be made in advance for designing international distribution channels and how might international marketing environmental elements influence these decisions?

When selecting an agent or distributor overseas, it is important to select a firm whose size is larger than that of the exporting firm.

There are two issues that often arise with global distribution, the difficulty in achieving standardisation and the likely occurrence of grey markets.

You are the international marketing manager for an Australian confectionary company that is looking to export into China, Hong Kong and Taiwan. Prepare a discussion paper on how you would go about selecting, appointing, maintaining and possibly terminating intermediaries for these markets.

Create a hypothetical scenario where you are looking to establish distribution channels between Australia/New Zealand and a South American country. What are some of the cultural issues that might arise, and how would you manage them?