Question 1

Discuss the different bonds or ties that create the interdependence between the different actors of the network model.

Accepted Answer

Because the network model of internationalisation relies on the relationships between firms, the reciprocal bonds that are formed are especially important to the different actors within the network model, which include suppliers, partners, allies and customers. The firms in the network model are dependent on resources controlled by other firms, so they each need to build knowledge about the other and need to recognise that import and export transactions are dependent on each other. The network model requires the different actors to work together to co-produce value via complementary activities among the actors.

Question 2

Customer relationship management is important for international firms because they are located close to their customers.

Accepted Answer

A) True 
 B)False  False

Question 3

In your opinion, is the sequential or non-sequential approach to internationalisation more effective? Justify your answer and give examples of companies that have succeeded using either or both approaches.

Accepted Answer

In today's technological age, the non-sequential approaches to internationalisation seem to be more effective that the sequential ones. The non-sequential approaches of contingency or network theory result in firms entering international markets based on it or responding to opportunities as they occur, rather than the more conservative, sequential approaches that rely on an incremental methodology. The success of e-businesses and virtual organisations support the superiority of the non-sequential approach.
(Opinions and examples may differ among students.)

Question 4

What are the advantages of adopting a network approach to internationalisation? What types of firms are most likely to succeed using this model?

Accepted Answer

The advantages of adopting a network app

Question 5

Guanxi is manifested in:

Accepted Answer

A) Profit orientation 
B) Human obligation 
C) Transactional relationships 
D) Financial obligation 
E) Options A and C only 
A) Profit orientation 
B) Human obligation 
C) Transactional relationships 
D) Financial obligation 
E) Options A and C only

Question 6

The home country market factors that can influence a firm's decision to internationalise include:

Accepted Answer

A) Management interest, openness, niches 
B) Large size, openness, niches 
C) Small size, location, management interest 
D) Openness, location, small size 
E) Niches, location, experiences 
A) Management interest, openness, niches 
B) Large size, openness, niches 
C) Small size, location, management interest 
D) Openness, location, small size 
E) Niches, location, experiences

Question 7

Why do firms internationalise? Discuss with reference to a firm's internal factors, global factors, host country factors and home country factors.

Accepted Answer

Firms usually internationalise because t

Question 8

A key reason for building international networks is to create the necessary infrastructure for:

Accepted Answer

A) Consistent international branding 
B) Influencing international trade policy 
C) Accessing international resources 
D) Effective competition in international markets 
E) Achieving economies of scale 
A) Consistent international branding 
B) Influencing international trade policy 
C) Accessing international resources 
D) Effective competition in international markets 
E) Achieving economies of scale

Question 9

Internationalisation can be classified into the following approaches:

Accepted Answer

A) Stages, commitment, experience, network 
B) Stages, commitment, eclectic, network 
C) Stages, contingency, network, financial 
D) Stages, experience, contingency, global 
E) Stages, learning, contingency, network, holistic 
A) Stages, commitment, experience, network 
B) Stages, commitment, eclectic, network 
C) Stages, contingency, network, financial 
D) Stages, experience, contingency, global 
E) Stages, learning, contingency, network, holistic

Question 10

Horizontal networks comprise of firms that contribute different expertise to a collaborative venture.

Accepted Answer

A) True 
 B)False

Question 11

The network model involves interdependence between:

Accepted Answer

A) competitor networks, resource ties, member needs 
B) actor bonds, action links, competitor networks 
C) activity links, competitor networks, resource ties 
D) actor bonds, activity links, resource ties 
E) market players, member needs, network ties 
A) competitor networks, resource ties, member needs 
B) actor bonds, action links, competitor networks 
C) activity links, competitor networks, resource ties 
D) actor bonds, activity links, resource ties 
E) market players, member needs, network ties

Question 12

Which of the following is an example of a network approach to: internationalisation?

Accepted Answer

A) International integration 
B) International extension 
C) International penetration 
D) All of the above 
E) Options A and B only 
A) International integration 
B) International extension 
C) International penetration 
D) All of the above 
E) Options A and B only

Question 13

A 'late starter' firm is one which has a considerable amount of international expertise and is therefore likely to experience little difficulty in entering a country's networks.

Accepted Answer

A) True 
 B)False

Question 14

The virtual organisation is a special case of the network approach to internationalisation.

Accepted Answer

A) True 
 B)False

Question 15

Host country market factors that encourage internationalisation include the large size of the market, niche opportunities and openness.

Accepted Answer

A) True 
 B)False

Question 16

Firms often use international corporate social responsibility as a marketing tool to differentiate themselves in the market.

Accepted Answer

A) True 
 B)False

Question 17

Explain the concept of guanxi and why it is important for the development of international marketing relations.

Accepted Answer

Guanxi is a Chinese term that means the

Question 18

Learning approaches to internationalisation recognise that internationalisation is a ________ process.

Accepted Answer

A) Static 
B) Dynamic 
C) Concurrent 
D) Contingent 
E) Linear 
A) Static 
B) Dynamic 
C) Concurrent 
D) Contingent 
E) Linear

Question 19

Three modes of entry based on the firm's established position in international networks are international extension, international penetration and international integration.

Accepted Answer

A) True 
 B)False

Question 20

A key difference between relationship marketing and neo relationship marketing is that neo relationship marketing is based on dyadic relationships.

Accepted Answer

A) True 
 B)False

Discuss the different bonds or ties that create the interdependence between the different actors of the network model.

Customer relationship management is important for international firms because they are located close to their customers.

In your opinion, is the sequential or non-sequential approach to internationalisation more effective? Justify your answer and give examples of companies that have succeeded using either or both approaches.

What are the advantages of adopting a network approach to internationalisation? What types of firms are most likely to succeed using this model?

Guanxi is manifested in:

The home country market factors that can influence a firm's decision to internationalise include:

Why do firms internationalise? Discuss with reference to a firm's internal factors, global factors, host country factors and home country factors.

A key reason for building international networks is to create the necessary infrastructure for:

Internationalisation can be classified into the following approaches:

Horizontal networks comprise of firms that contribute different expertise to a collaborative venture.

The network model involves interdependence between:

Which of the following is an example of a network approach to: internationalisation?

A 'late starter' firm is one which has a considerable amount of international expertise and is therefore likely to experience little difficulty in entering a country's networks.

The virtual organisation is a special case of the network approach to internationalisation.

Host country market factors that encourage internationalisation include the large size of the market, niche opportunities and openness.

Firms often use international corporate social responsibility as a marketing tool to differentiate themselves in the market.

Explain the concept of guanxi and why it is important for the development of international marketing relations.

Learning approaches to internationalisation recognise that internationalisation is a ________ process.

Three modes of entry based on the firm's established position in international networks are international extension, international penetration and international integration.

A key difference between relationship marketing and neo relationship marketing is that neo relationship marketing is based on dyadic relationships.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 10: Internationalization, Relationships and Networks

Discuss the different bonds or ties that create the interdependence between the different actors of the network model.

Customer relationship management is important for international firms because they are located close to their customers.

In your opinion, is the sequential or non-sequential approach to internationalisation more effective? Justify your answer and give examples of companies that have succeeded using either or both approaches.

What are the advantages of adopting a network approach to internationalisation? What types of firms are most likely to succeed using this model?

Guanxi is manifested in:

The home country market factors that can influence a firm's decision to internationalise include:

Why do firms internationalise? Discuss with reference to a firm's internal factors, global factors, host country factors and home country factors.

A key reason for building international networks is to create the necessary infrastructure for:

Internationalisation can be classified into the following approaches:

Horizontal networks comprise of firms that contribute different expertise to a collaborative venture.

The network model involves interdependence between:

Which of the following is an example of a network approach to: internationalisation?

A 'late starter' firm is one which has a considerable amount of international expertise and is therefore likely to experience little difficulty in entering a country's networks.

The virtual organisation is a special case of the network approach to internationalisation.

Host country market factors that encourage internationalisation include the large size of the market, niche opportunities and openness.

Firms often use international corporate social responsibility as a marketing tool to differentiate themselves in the market.

Explain the concept of guanxi and why it is important for the development of international marketing relations.

Learning approaches to internationalisation recognise that internationalisation is a ________ process.

Three modes of entry based on the firm's established position in international networks are international extension, international penetration and international integration.

A key difference between relationship marketing and neo relationship marketing is that neo relationship marketing is based on dyadic relationships.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters