Question 1

Compared to relationships, networks tend to be:

Accepted Answer

A) Looser arrangements 
B) More focussed 
C) Tighter arrangements 
D) More formalised legal arrangement 
E) Smaller in scope 
A) Looser arrangements 
B) More focussed 
C) Tighter arrangements 
D) More formalised legal arrangement 
E) Smaller in scope

Question 2

Drivers of guanxi include all of the following EXCEPT:

Accepted Answer

A) Lack of governance mechanisms 
B) Infrastructure shortcomings 
C) Collectivism 
D) Elitism 
E) Information access 
A) Lack of governance mechanisms 
B) Infrastructure shortcomings 
C) Collectivism 
D) Elitism 
E) Information access

Question 3

The stages and learning approaches to internationalisation are both examples of a sequential approach to entering an international market.

Accepted Answer

A) True 
 B)False

Question 4

CRM is directly related to networks because:

Accepted Answer

A) Members of the network provide marketing-related services that help create and satisfy the demand of international customers 
B) Members of the networks supply the inputs 
C) It involves harnessing the international network in which the firm is embedded to serve the customer 
D) All of the above 
E) Options A and C only 
A) Members of the network provide marketing-related services that help create and satisfy the demand of international customers 
B) Members of the networks supply the inputs 
C) It involves harnessing the international network in which the firm is embedded to serve the customer 
D) All of the above 
E) Options A and C only

Question 5

Strategic alliances improve international competitiveness by:

Accepted Answer

A) Lowering costs by focussing on core competencies 
B) Introducing products sequentially across multiple markets 
C) Focussing on multiple national markets with unique offerings 
D) Targeting promotions by creating country specific advertising 
E) All of the above 
A) Lowering costs by focussing on core competencies 
B) Introducing products sequentially across multiple markets 
C) Focussing on multiple national markets with unique offerings 
D) Targeting promotions by creating country specific advertising 
E) All of the above

Question 6

The ________ approach to internationalisation is the only one with the capacity to cater for more advanced forms of international market entry

Accepted Answer

A) Contingency 
B) Stages 
C) Learning 
D) Network 
E) All are able to cater for advanced forms of international entry 
A) Contingency 
B) Stages 
C) Learning 
D) Network 
E) All are able to cater for advanced forms of international entry

Question 7

Guanxi literally means the ________ to ________.

Accepted Answer

A) Doorway; Relationships 
B) Gate; Relationships 
C) Doorway; Connections 
D) Gate; Connections 
E) None of the above 
A) Doorway; Relationships 
B) Gate; Relationships 
C) Doorway; Connections 
D) Gate; Connections 
E) None of the above

Question 8

Diaspora is an important feature in business environments because:

Accepted Answer

A)  the path to entering the country of origin may be through the diaspora in another country rather than on a direct basis. 
B)  it depends on social capital, which creates value and facilitates an individual's commercial activities when crossing national boundaries. 
C)  interpersonal networks overlap the business networks. 
D)  the diaspora in one country can be used as agents to get the home products introduced and marketed in another country. 
E)  all of the above. 
A)  the path to entering the country of origin may be through the diaspora in another country rather than on a direct basis. 
B)  it depends on social capital, which creates value and facilitates an individual's commercial activities when crossing national boundaries. 
C)  interpersonal networks overlap the business networks. 
D)  the diaspora in one country can be used as agents to get the home products introduced and marketed in another country. 
E)  all of the above.

Question 9

Firms usually internationalise because they wish to:

Accepted Answer

A)  Access factors of production on a more cost-competitive basis 
B)  Achieve economies of scale in sourcing and production 
C)  Gain exposure to new ways of doing business 
D)  All of the above 
E)  Options A and B only 
A)  Access factors of production on a more cost-competitive basis 
B)  Achieve economies of scale in sourcing and production 
C)  Gain exposure to new ways of doing business 
D)  All of the above 
E)  Options A and B only

Question 10

Outline the four key approaches to internationalisation. Give examples of each approach in action.

Accepted Answer

There are four key approaches to interna

Question 11

Explain what is meant by the terms outward, inward and linked modes of market entry. How do these different modes interact in practice?

Accepted Answer

Outward forms of market entry focus on e

Question 12

There has been a growing interest in sustainability because of:

Accepted Answer

A) Globalisation and advances in information technology 
B) Increased competition among firms causing some to use CSR as a market positioning strategy 
C) Greater social awareness among customers 
D) The increasing importance of citizen-based activities 
E) All of the above 
A) Globalisation and advances in information technology 
B) Increased competition among firms causing some to use CSR as a market positioning strategy 
C) Greater social awareness among customers 
D) The increasing importance of citizen-based activities 
E) All of the above

Question 13

In the learning approach to internationalisation firms evaluate and respond to opportunities as they occur regardless of psychic distance.

Accepted Answer

A) True 
 B)False

Question 14

The common element of relationship marketing and neo-relationship marketing is:

Accepted Answer

A) Co-production 
B) Interdependency 
C) Integration 
D) Co-location 
E) Intercommunication 
A) Co-production 
B) Interdependency 
C) Integration 
D) Co-location 
E) Intercommunication

Question 15

________ and ________ are examples of sequential approaches to internationalisation.

Accepted Answer

A) Linear; stages 
B) Learning; contingency 
C) Contingency; stages 
D) Linear; contingency 
E) Learning; stages 
A) Linear; stages 
B) Learning; contingency 
C) Contingency; stages 
D) Linear; contingency 
E) Learning; stages

Question 16

'Activity links' refers to:

Accepted Answer

A) the flow of goods and services across the network 
B) the ability of members of a network to interact on a commercial basis 
C) the interpersonal contacts between those involved in partner relationships 
D) the financial, commercial, technical and administrative links formed between companies as part of their interactions 
E) the exchanges which occur between different network members 
A) the flow of goods and services across the network 
B) the ability of members of a network to interact on a commercial basis 
C) the interpersonal contacts between those involved in partner relationships 
D) the financial, commercial, technical and administrative links formed between companies as part of their interactions 
E) the exchanges which occur between different network members

Question 17

Having a buying agent is an example of an outward mode of market entry.

Accepted Answer

A) True 
 B)False

Question 18

A marketing relationship can be characterised as virtual where:

Accepted Answer

A) A significant amount of activity between relationship partners occurs outside the organisational domains 
B) A significant amount of activity between relationship partners is in a non-face-to-face context 
C) The management orientation between relationship partners follows a command and control model 
D) All of the above 
E) Options A and B only 
A) A significant amount of activity between relationship partners occurs outside the organisational domains 
B) A significant amount of activity between relationship partners is in a non-face-to-face context 
C) The management orientation between relationship partners follows a command and control model 
D) All of the above 
E) Options A and B only

Question 19

Relationship marketing and networks are particularly important when dealing with Asian trade partners. How does relationship marketing link in with relationships?

Accepted Answer

The relationship approach is based on th

Question 20

Which of the approaches to internationalisation argues that 'the firm evaluates and responds to an opportunity as it occurs, regardless of whether the market is close in psychic distance terms or whether an advanced mode of entry is required'?

Accepted Answer

A) Learning approach 
B) Contingency approach 
C) Concurrent approach 
D) Stages approach 
E) Network approach 
A) Learning approach 
B) Contingency approach 
C) Concurrent approach 
D) Stages approach 
E) Network approach

Compared to relationships, networks tend to be:

Drivers of guanxi include all of the following EXCEPT:

The stages and learning approaches to internationalisation are both examples of a sequential approach to entering an international market.

CRM is directly related to networks because:

Strategic alliances improve international competitiveness by:

The ________ approach to internationalisation is the only one with the capacity to cater for more advanced forms of international market entry

Guanxi literally means the to .

Diaspora is an important feature in business environments because:

Firms usually internationalise because they wish to:

Outline the four key approaches to internationalisation. Give examples of each approach in action.

Explain what is meant by the terms outward, inward and linked modes of market entry. How do these different modes interact in practice?

There has been a growing interest in sustainability because of:

In the learning approach to internationalisation firms evaluate and respond to opportunities as they occur regardless of psychic distance.

The common element of relationship marketing and neo-relationship marketing is:

and are examples of sequential approaches to internationalisation.

'Activity links' refers to:

Having a buying agent is an example of an outward mode of market entry.

A marketing relationship can be characterised as virtual where:

Relationship marketing and networks are particularly important when dealing with Asian trade partners. How does relationship marketing link in with relationships?

Which of the approaches to internationalisation argues that 'the firm evaluates and responds to an opportunity as it occurs, regardless of whether the market is close in psychic distance terms or whether an advanced mode of entry is required'?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 10: Internationalization, Relationships and Networks

Compared to relationships, networks tend to be:

Drivers of guanxi include all of the following EXCEPT:

The stages and learning approaches to internationalisation are both examples of a sequential approach to entering an international market.

CRM is directly related to networks because:

Strategic alliances improve international competitiveness by:

The ________ approach to internationalisation is the only one with the capacity to cater for more advanced forms of international market entry

Guanxi literally means the ________ to ________.

Diaspora is an important feature in business environments because:

Firms usually internationalise because they wish to:

Outline the four key approaches to internationalisation. Give examples of each approach in action.

Explain what is meant by the terms outward, inward and linked modes of market entry. How do these different modes interact in practice?

There has been a growing interest in sustainability because of:

In the learning approach to internationalisation firms evaluate and respond to opportunities as they occur regardless of psychic distance.

The common element of relationship marketing and neo-relationship marketing is:

________ and ________ are examples of sequential approaches to internationalisation.

'Activity links' refers to:

Having a buying agent is an example of an outward mode of market entry.

A marketing relationship can be characterised as virtual where:

Relationship marketing and networks are particularly important when dealing with Asian trade partners. How does relationship marketing link in with relationships?

Which of the approaches to internationalisation argues that 'the firm evaluates and responds to an opportunity as it occurs, regardless of whether the market is close in psychic distance terms or whether an advanced mode of entry is required'?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Guanxi literally means the to .

and are examples of sequential approaches to internationalisation.