Question 1

According to Yip (2003), which of the following is NOT a global strategy lever?

Accepted Answer

A) Global competitive moves 
B) Global market participation 
C) Global location of activities 
D) Global marketing 
E) Global telecommunications 
A) Global competitive moves 
B) Global market participation 
C) Global location of activities 
D) Global marketing 
E) Global telecommunications E

Question 2

Global marketing implies a universal preference for high quality goods with consistent pricing strategies.

Accepted Answer

A) True 
 B)False  False

Question 3

The term 'global village' refers to the fact that most countries worldwide are still segmented on the basis of small geographic population bases.

Accepted Answer

A) True 
 B)False  False

Question 4

Sheth and Parvatiyar (2001) and Segal-Horn (2002) suggest that there are ________ major forces for global integration.

Accepted Answer

A) Three 
B) Five 
C) Six 
D) Four 
E) Seven 
A) Three 
B) Five 
C) Six 
D) Four 
E) Seven

Question 5

Globalisation overcomes the problem of different product standards in different countries.

Accepted Answer

A) True 
 B)False

Question 6

Countervailing forces for market responsiveness fall into three areas (Hollensen 2007) which are:

Accepted Answer

A) Trade agreements, regionalisation/protectionism, deglobalisation trends 
B) Cultural differences, government alternatives, deglobalisation trends 
C) Cultural differences, regionalisation/protectionism, deglobalisation trends 
D) Currency differences, regionalisation/protectionism, deglobalisation trends 
E) Cultural differences, trade agreements, globalisation trends 
A) Trade agreements, regionalisation/protectionism, deglobalisation trends 
B) Cultural differences, government alternatives, deglobalisation trends 
C) Cultural differences, regionalisation/protectionism, deglobalisation trends 
D) Currency differences, regionalisation/protectionism, deglobalisation trends 
E) Cultural differences, trade agreements, globalisation trends

Question 7

According to Williamson (1997), the strategies necessary for any firm wishing to compete successfully in Asian markets include:

Accepted Answer

A) Build walled cities 
B) Control the bottlenecks 
C) Bring market transactions in-house 
D) All of the above 
E) Options B and C only 
A) Build walled cities 
B) Control the bottlenecks 
C) Bring market transactions in-house 
D) All of the above 
E) Options B and C only

Question 8

Companies that are involved in mass customisation automatically adopt a global rather than multinational policy.

Accepted Answer

A) True 
 B)False

Question 9

Cost drivers for globalisation include:

Accepted Answer

A) Increasing levels of foreign ownership 
B) Tariffs and trade barriers 
C) Relative labour costs 
D) Converging per capita incomes 
E) Options A and B only 
A) Increasing levels of foreign ownership 
B) Tariffs and trade barriers 
C) Relative labour costs 
D) Converging per capita incomes 
E) Options A and B only

Question 10

Globalism is a philosophy based on an integrated, standardised world where people buy, sell and share common ________.

Accepted Answer

A) Services 
B) Products 
C) Ideas 
D) All of the above 
E) Options A and B only 
A) Services 
B) Products 
C) Ideas 
D) All of the above 
E) Options A and B only

Question 11

The benefits of standardisation include cost savings, improved planning and control and consistency with customers.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT given as a reason for emerging multinationals to be the first mover in a new market?

Accepted Answer

A) First movers enjoy the first pick of partners 
B) First movers have higher profit margins 
C) First movers are able to establish products and brands cheaply 
D) First movers enjoy the first pick of sites and resources 
E) All of the above are reasons to become a first mover 
A) First movers enjoy the first pick of partners 
B) First movers have higher profit margins 
C) First movers are able to establish products and brands cheaply 
D) First movers enjoy the first pick of sites and resources 
E) All of the above are reasons to become a first mover

Question 13

Interdependency means that the impact of events such as natural disasters are no longer contained to a single nation.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following is NOT a force for global integration?

Accepted Answer

A) Deregulation 
B) 'Global village' 
C) Network organisations 
D) Saturation of the local market 
E) All of the above 
A) Deregulation 
B) 'Global village' 
C) Network organisations 
D) Saturation of the local market 
E) All of the above

Question 15

The emerging multinationals based in Asia tend to discourage company networks and information sharing by 'building walled cities'.

Accepted Answer

A) True 
 B)False

Question 16

Forces for global integration and market responsiveness of both SMEs and large firms show them moving towards similar 'glocal' strategies.

Accepted Answer

A) True 
 B)False

Question 17

The AAA framework consists of which three elements:

Accepted Answer

A) Alliances; allocation; aggregation 
B) Adaptation; alliances; arbitrage 
C) Adaptation; aggregation; alliances 
D) Alliances; arbitrage; allocation 
E) Adaptation; aggregation; arbitrage 
A) Alliances; allocation; aggregation 
B) Adaptation; alliances; arbitrage 
C) Adaptation; aggregation; alliances 
D) Alliances; arbitrage; allocation 
E) Adaptation; aggregation; arbitrage

Question 18

Offshoring and the flight of jobs is a driver of market globalisation.

Accepted Answer

A) True 
 B)False

Question 19

Hamel and Prahalad (1994) suggest that the core competencies for a firm must satisfy three specific tests. Which of the following is NOT one of those tests?

Accepted Answer

A) The competency must be in a standardised form 
B) The competency must be able to extend to satisfy the newly developing markets 
C) The competency must make a major contribution to customer perceived value 
D) The competency must be competitively unique 
E) Options B and C only 
A) The competency must be in a standardised form 
B) The competency must be able to extend to satisfy the newly developing markets 
C) The competency must make a major contribution to customer perceived value 
D) The competency must be competitively unique 
E) Options B and C only

Question 20

One of the downsides of globalisation is that it promotes homogeneity of culture.

Accepted Answer

A) True 
 B)False

According to Yip (2003), which of the following is NOT a global strategy lever?

Global marketing implies a universal preference for high quality goods with consistent pricing strategies.

The term 'global village' refers to the fact that most countries worldwide are still segmented on the basis of small geographic population bases.

Sheth and Parvatiyar (2001) and Segal-Horn (2002) suggest that there are ________ major forces for global integration.

Globalisation overcomes the problem of different product standards in different countries.

Countervailing forces for market responsiveness fall into three areas (Hollensen 2007) which are:

According to Williamson (1997), the strategies necessary for any firm wishing to compete successfully in Asian markets include:

Companies that are involved in mass customisation automatically adopt a global rather than multinational policy.

Cost drivers for globalisation include:

Globalism is a philosophy based on an integrated, standardised world where people buy, sell and share common ________.

The benefits of standardisation include cost savings, improved planning and control and consistency with customers.

Which of the following is NOT given as a reason for emerging multinationals to be the first mover in a new market?

Interdependency means that the impact of events such as natural disasters are no longer contained to a single nation.

Which of the following is NOT a force for global integration?

The emerging multinationals based in Asia tend to discourage company networks and information sharing by 'building walled cities'.

Forces for global integration and market responsiveness of both SMEs and large firms show them moving towards similar 'glocal' strategies.

The AAA framework consists of which three elements:

Offshoring and the flight of jobs is a driver of market globalisation.

Hamel and Prahalad (1994) suggest that the core competencies for a firm must satisfy three specific tests. Which of the following is NOT one of those tests?

One of the downsides of globalisation is that it promotes homogeneity of culture.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 11: Globalization

According to Yip (2003), which of the following is NOT a global strategy lever?

Global marketing implies a universal preference for high quality goods with consistent pricing strategies.

The term 'global village' refers to the fact that most countries worldwide are still segmented on the basis of small geographic population bases.

Sheth and Parvatiyar (2001) and Segal-Horn (2002) suggest that there are ________ major forces for global integration.

Globalisation overcomes the problem of different product standards in different countries.

Countervailing forces for market responsiveness fall into three areas (Hollensen 2007) which are:

According to Williamson (1997), the strategies necessary for any firm wishing to compete successfully in Asian markets include:

Companies that are involved in mass customisation automatically adopt a global rather than multinational policy.

Cost drivers for globalisation include:

Globalism is a philosophy based on an integrated, standardised world where people buy, sell and share common ________.

The benefits of standardisation include cost savings, improved planning and control and consistency with customers.

Which of the following is NOT given as a reason for emerging multinationals to be the first mover in a new market?

Interdependency means that the impact of events such as natural disasters are no longer contained to a single nation.

Which of the following is NOT a force for global integration?

The emerging multinationals based in Asia tend to discourage company networks and information sharing by 'building walled cities'.

Forces for global integration and market responsiveness of both SMEs and large firms show them moving towards similar 'glocal' strategies.

The AAA framework consists of which three elements:

Offshoring and the flight of jobs is a driver of market globalisation.

Hamel and Prahalad (1994) suggest that the core competencies for a firm must satisfy three specific tests. Which of the following is NOT one of those tests?

One of the downsides of globalisation is that it promotes homogeneity of culture.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters