Exam 18: International Marketing in the Decade Ahead

Consumer behaviour in BOP markets differs greatly to developed markets. Discuss these differences and explain how a firm that distributes clothing may need to adjust their marketing mix.

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Question 1

Correct Answer:

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The basic concern for consumers in emerging markets is to satisfy physiological needs in the best way possible. This may not just be a matter of price as is often assumed, but concern for fairness, product quality and right price were important influencers for these consumers. Social networks at the BOP form the basis of how people relate to each other and how they relate to the environment outside their communities. Trust and the creation and retention of long-term relationships are part of the social fabric of communities in BOP markets. The concept of an extended family made up of the nuclear family plus other relatives is likely to be dominant. A firm that distributes clothing needs to understand how the social networks' preference for a brand is influenced by opinion leaders and community leaders advising about new products. A firm can mimic how Unilever used social networks to penetrate BOP markets by using women's self-help groups to sell and distribute the company's products and to emphasise values in its appeal.

What can firms do to manage the challenge of communicating with consumers in BOP segments?

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Question 2

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The three segments that make up the middle of the pyramid in Africa are known as:

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Question 3

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Emerging market consumers are exposed to a variety of environmental challenges that influence their purchase decision which include:

(Multiple Choice)

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Question 4

Research studies in emerging markets may be restricted to convenience sampling because of:

(Multiple Choice)

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Question 5

Adopting a market orientation has resulted in many developing countries achieving lower income disparities between the 'haves' and the 'have nots'.

(True/False)

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Question 6

The availability of new or alternative products is not important to consumers in BOP markets.

(True/False)

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Question 7

The macro-environment provides firms with many opportunities and threats in international marketing. Discuss the constraints these factors present to firms when looking to enter emerging markets.

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Question 8

The most effective pricing approach in BOP markets is:

(Multiple Choice)

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Question 9

A key form of migration that takes place in emerging markets is regional and international migration, which involves skilled labour migrating to the developed countries.

(True/False)

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Question 10

What are the key differences between consumers in the MOP compared with consumers in the BOP?

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Question 11

The economic shocks during the past few years, starting with the global financial crisis and the resulting global recession, have resulted in:

(Multiple Choice)

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Question 12

Some of the reasons why firms from developed countries have tended to focus firstly on other developing countries when expanding internationally include:

(Multiple Choice)

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Question 13

Consumers globally who are considered to be at the bottom of the pyramid (BOP) have been generally overlooked by international firms because:

(Multiple Choice)

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Question 14

When accessing suitable respondents for research in developing country markets, which of the following issues may arise?

(Multiple Choice)

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Question 15

Promotion activities and branding are important influencers of purchase, although their role is becoming less important in BOP markets.

(True/False)

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Question 16

Research by Chikweche and Fletcher (2012) found that it was necessary to enhance product and in BOP markets.

(Multiple Choice)

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Question 17

Firms that currently cater to the BOP argue that to do it well a firm needs to:

(Multiple Choice)

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Question 18

Sources of market growth in the coming decade is expected to come from the BRICS group. Which countries are the members of this group?

(Multiple Choice)

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Question 19

Semicommercial or subsistence-oriented activities are the basis for:

(Multiple Choice)

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Question 20

Showing 1 - 20 of 60

Consumer behaviour in BOP markets differs greatly to developed markets. Discuss these differences and explain how a firm that distributes clothing may need to adjust their marketing mix.

What can firms do to manage the challenge of communicating with consumers in BOP segments?

The three segments that make up the middle of the pyramid in Africa are known as:

Emerging market consumers are exposed to a variety of environmental challenges that influence their purchase decision which include:

Research studies in emerging markets may be restricted to convenience sampling because of:

Adopting a market orientation has resulted in many developing countries achieving lower income disparities between the 'haves' and the 'have nots'.

The availability of new or alternative products is not important to consumers in BOP markets.

The macro-environment provides firms with many opportunities and threats in international marketing. Discuss the constraints these factors present to firms when looking to enter emerging markets.

The most effective pricing approach in BOP markets is:

A key form of migration that takes place in emerging markets is regional and international migration, which involves skilled labour migrating to the developed countries.

What are the key differences between consumers in the MOP compared with consumers in the BOP?

The economic shocks during the past few years, starting with the global financial crisis and the resulting global recession, have resulted in:

Some of the reasons why firms from developed countries have tended to focus firstly on other developing countries when expanding internationally include:

Consumers globally who are considered to be at the bottom of the pyramid (BOP) have been generally overlooked by international firms because:

When accessing suitable respondents for research in developing country markets, which of the following issues may arise?

Promotion activities and branding are important influencers of purchase, although their role is becoming less important in BOP markets.

Research by Chikweche and Fletcher (2012) found that it was necessary to enhance product and in BOP markets.

Firms that currently cater to the BOP argue that to do it well a firm needs to:

Sources of market growth in the coming decade is expected to come from the BRICS group. Which countries are the members of this group?

Semicommercial or subsistence-oriented activities are the basis for:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

Filters

Exam 18: International Marketing in the Decade Ahead

Consumer behaviour in BOP markets differs greatly to developed markets. Discuss these differences and explain how a firm that distributes clothing may need to adjust their marketing mix.

What can firms do to manage the challenge of communicating with consumers in BOP segments?

The three segments that make up the middle of the pyramid in Africa are known as:

Emerging market consumers are exposed to a variety of environmental challenges that influence their purchase decision which include:

Research studies in emerging markets may be restricted to convenience sampling because of:

Adopting a market orientation has resulted in many developing countries achieving lower income disparities between the 'haves' and the 'have nots'.

The availability of new or alternative products is not important to consumers in BOP markets.

The macro-environment provides firms with many opportunities and threats in international marketing. Discuss the constraints these factors present to firms when looking to enter emerging markets.

The most effective pricing approach in BOP markets is:

A key form of migration that takes place in emerging markets is regional and international migration, which involves skilled labour migrating to the developed countries.

What are the key differences between consumers in the MOP compared with consumers in the BOP?

The economic shocks during the past few years, starting with the global financial crisis and the resulting global recession, have resulted in:

Some of the reasons why firms from developed countries have tended to focus firstly on other developing countries when expanding internationally include:

Consumers globally who are considered to be at the bottom of the pyramid (BOP) have been generally overlooked by international firms because:

When accessing suitable respondents for research in developing country markets, which of the following issues may arise?

Promotion activities and branding are important influencers of purchase, although their role is becoming less important in BOP markets.

Research by Chikweche and Fletcher (2012) found that it was necessary to enhance product ________ and ________ in BOP markets.

Firms that currently cater to the BOP argue that to do it well a firm needs to:

Sources of market growth in the coming decade is expected to come from the BRICS group. Which countries are the members of this group?

Semicommercial or subsistence-oriented activities are the basis for:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

Filters

Research by Chikweche and Fletcher (2012) found that it was necessary to enhance product and in BOP markets.