Question 1

Which of the following is NOT one of Hollensen's factors in making a transportation decision?

Accepted Answer

A) Cost of transport options 
B) Type of product 
C) Frequency of shipment 
D) The reliability of the transportation link 
E) Distance to location 
A) Cost of transport options 
B) Type of product 
C) Frequency of shipment 
D) The reliability of the transportation link 
E) Distance to location D

Question 2

Consumer goods tend to have longer distribution channels internationally than industrial goods.

Accepted Answer

A) True 
 B)False  True

Question 3

Outline the key issues in global distribution. Give examples of how these impact the international distribution practices of Australian and New Zealand firms.

Accepted Answer

There are two issues that often arise when distribution is considered on a global as opposed to a national basis. These are the practicality of achieving standardisation and the problem of grey markets. Related to distribution, standardisation can be in the form of process standardisation, the development of uniform management practices, or program standardisation, developing a uniform marketing mix for all international markets. Experience indicates that it is easier to standardise global planning and decision making than it is to standardise the global marketing mix. A grey market is unauthorised distribution into an external market, most commonly involving unauthorised distributors circumventing authorised channel arrangements by buying a firm's products in low-price countries (usually from authorized distributors in that country) and selling them in high-price countries at prices lower than those offered by authorised members of the distribution channel.
(Examples may differ by student.)

Question 4

A distribution channel's width refers to:

Accepted Answer

A) The number and type of intermediaries in the channel 
B) The extent of coordination between members of the channel involved in getting the product to the final consumer 
C) The exposure or coverage desired for the product to achieve profitable penetration of the overseas market 
D) The number of products that it can distribute 
E) The number of distribution levels necessary to get the product into the overseas market 
A) The number and type of intermediaries in the channel 
B) The extent of coordination between members of the channel involved in getting the product to the final consumer 
C) The exposure or coverage desired for the product to achieve profitable penetration of the overseas market 
D) The number of products that it can distribute 
E) The number of distribution levels necessary to get the product into the overseas market

Question 5

Purchases by consumers of goods from imported sources via the internet often attracts import duties.

Accepted Answer

A) True 
 B)False

Question 6

It is possible to have both supplier and intermediary domination within the same interaction.

Accepted Answer

A) True 
 B)False

Question 7

Establishing a sales or marketing subsidiary in the overseas country is an example of indirect exporting.

Accepted Answer

A) True 
 B)False

Question 8

Stage of economic development is a strong influence on the number of retailers in a country.

Accepted Answer

A) True 
 B)False

Question 9

The distribution system:

Accepted Answer

A) Is a major link between the company and its customers 
B) Influences the company's ability to penetrate new markets 
C) Influences the company's ability to execute marketing strategies 
D) All of the above 
E) Options B and C only 
A) Is a major link between the company and its customers 
B) Influences the company's ability to penetrate new markets 
C) Influences the company's ability to execute marketing strategies 
D) All of the above 
E) Options B and C only

Question 10

It is necessary from the outset to reach a clear understanding with the distribution agent as to how his performance will be measured. This measurement could be on the basis of the:

Accepted Answer

A) Annual growth rates 
B) Extent to which floor or shelf space has been secured for the product 
C) Number of times inventory turns over per annum 
D) Market share and sales volume 
E) All of the above 
A) Annual growth rates 
B) Extent to which floor or shelf space has been secured for the product 
C) Number of times inventory turns over per annum 
D) Market share and sales volume 
E) All of the above

Question 11

Product attributes are not a major influence in either the distribution strategy or the design of channels.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT included in the government and legal constraints methods of regulating international distribution?

Accepted Answer

A) Control of intermediary functions resting with a specific group 
B) Regulation related to store location 
C) Turnover taxes 
D) Liability legislation 
E) Protection of small business 
A) Control of intermediary functions resting with a specific group 
B) Regulation related to store location 
C) Turnover taxes 
D) Liability legislation 
E) Protection of small business

Question 13

In international marketing, franchising involves allowing the overseas franchisee to access the manufacturer's:

Accepted Answer

A) Design and packaging 
B) Production systems 
C) Training methods 
D) Brand name 
E) All of the above 
A) Design and packaging 
B) Production systems 
C) Training methods 
D) Brand name 
E) All of the above

Question 14

Retailing practices are influenced by:

Accepted Answer

A) Level of education 
B) The number of retailers in a market 
C) Stage of economic development 
D) All of the above 
E) Options A and C only 
A) Level of education 
B) The number of retailers in a market 
C) Stage of economic development 
D) All of the above 
E) Options A and C only

Question 15

Manufacturing overseas can take a variety of forms. These include:

Accepted Answer

A) Joint venture and acquisition 
B) Assembly and contract manufacture 
C) Franchising 
D) All of the above 
E) Options A and B only 
A) Joint venture and acquisition 
B) Assembly and contract manufacture 
C) Franchising 
D) All of the above 
E) Options A and B only

Question 16

Acquiring an existing operation, building or plant in an overseas location is referred to as:

Accepted Answer

A) Assembly 
B) Strategic alliance 
C) Contract manufacture 
D) Joint venture 
E) Acquisition 
A) Assembly 
B) Strategic alliance 
C) Contract manufacture 
D) Joint venture 
E) Acquisition

Question 17

Two aspects of distribution standardisation are:

Accepted Answer

A) Process and program 
B) Process and outcome 
C) Process and channel 
D) Process and structure 
E) Process and element 
A) Process and program 
B) Process and outcome 
C) Process and channel 
D) Process and structure 
E) Process and element

Question 18

_______ strategy will be affected by the ________ health of the country.

Accepted Answer

A) Economic, physical 
B) Distribution, physical 
C) Economic, international 
D) International, domestic 
E) Distribution, economic 
A) Economic, physical 
B) Distribution, physical 
C) Economic, international 
D) International, domestic 
E) Distribution, economic

Question 19

Decisions on price setting in the international market involve establishing the minimum price the exporter is prepared to accept together with the maximum price the market is prepared to pay. What strategies could be used for determining this price?

Accepted Answer

Decisions on price setting in the intern

Question 20

Which of the following are alternative forms of distribution in a new international market?

Accepted Answer

A)  Establishing a sales or marketing subsidiary in the new market 
B)  Sharing an existing distribution channel with a non-competing firm 
C)  Sharing an existing distribution channel with a competing firm 
D)  Options A and B only 
E)  Options A and C only 
A)  Establishing a sales or marketing subsidiary in the new market 
B)  Sharing an existing distribution channel with a non-competing firm 
C)  Sharing an existing distribution channel with a competing firm 
D)  Options A and B only 
E)  Options A and C only

Which of the following is NOT one of Hollensen's factors in making a transportation decision?

Consumer goods tend to have longer distribution channels internationally than industrial goods.

Outline the key issues in global distribution. Give examples of how these impact the international distribution practices of Australian and New Zealand firms.

A distribution channel's width refers to:

Purchases by consumers of goods from imported sources via the internet often attracts import duties.

It is possible to have both supplier and intermediary domination within the same interaction.

Establishing a sales or marketing subsidiary in the overseas country is an example of indirect exporting.

Stage of economic development is a strong influence on the number of retailers in a country.

The distribution system:

It is necessary from the outset to reach a clear understanding with the distribution agent as to how his performance will be measured. This measurement could be on the basis of the:

Product attributes are not a major influence in either the distribution strategy or the design of channels.

Which of the following is NOT included in the government and legal constraints methods of regulating international distribution?

In international marketing, franchising involves allowing the overseas franchisee to access the manufacturer's:

Retailing practices are influenced by:

Manufacturing overseas can take a variety of forms. These include:

Acquiring an existing operation, building or plant in an overseas location is referred to as:

Two aspects of distribution standardisation are:

_ strategy will be affected by the __ health of the country.

Decisions on price setting in the international market involve establishing the minimum price the exporter is prepared to accept together with the maximum price the market is prepared to pay. What strategies could be used for determining this price?

Which of the following are alternative forms of distribution in a new international market?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 16: Effective International Distribution

Which of the following is NOT one of Hollensen's factors in making a transportation decision?

Consumer goods tend to have longer distribution channels internationally than industrial goods.

Outline the key issues in global distribution. Give examples of how these impact the international distribution practices of Australian and New Zealand firms.

A distribution channel's width refers to:

Purchases by consumers of goods from imported sources via the internet often attracts import duties.

It is possible to have both supplier and intermediary domination within the same interaction.

Establishing a sales or marketing subsidiary in the overseas country is an example of indirect exporting.

Stage of economic development is a strong influence on the number of retailers in a country.

The distribution system:

It is necessary from the outset to reach a clear understanding with the distribution agent as to how his performance will be measured. This measurement could be on the basis of the:

Product attributes are not a major influence in either the distribution strategy or the design of channels.

Which of the following is NOT included in the government and legal constraints methods of regulating international distribution?

In international marketing, franchising involves allowing the overseas franchisee to access the manufacturer's:

Retailing practices are influenced by:

Manufacturing overseas can take a variety of forms. These include:

Acquiring an existing operation, building or plant in an overseas location is referred to as:

Two aspects of distribution standardisation are:

_______ strategy will be affected by the ________ health of the country.

Decisions on price setting in the international market involve establishing the minimum price the exporter is prepared to accept together with the maximum price the market is prepared to pay. What strategies could be used for determining this price?

Which of the following are alternative forms of distribution in a new international market?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

_ strategy will be affected by the __ health of the country.