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It Is Necessary from the Outset to Reach a Clear

Question 10

Multiple Choice

It is necessary from the outset to reach a clear understanding with the distribution agent as to how his performance will be measured. This measurement could be on the basis of the:


A) Annual growth rates
B) Extent to which floor or shelf space has been secured for the product
C) Number of times inventory turns over per annum
D) Market share and sales volume
E) All of the above

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