Exam 6: Contemporary Environmental Variables in International Marketing

A universalist perspective of ethics in international marketing takes the view that what is ethical is determined by the host culture.

The outbreak of SARS in Asia during 2003 is an example of a human health-related issue impacting on international marketing.

Ethical issues that impact international marketing are to be found in:

Consumerism is strong in countries like Australia and New Zealand.

Cronyism is a form of corruption that involves favouring only close family.

Which of the following generated widespread agreement to reduce emissions?

Environmentalists worldwide are losing their support because the average citizen believes the environmental cost of growth is acceptable.

Globally, there is a pattern of movement away from cities to regional and rural areas.

The 2009 multinational environmental conference was held in Kyoto.

There is a growing imbalance in the age distribution of people living in the developing world compared to the developed world.

An organisation that follows an environmental strategy of pollution prevention and compliance has:

Which of the following conditions is most likely to increase the level of unethical international marketing behaviour?

What opportunities does the growth in environmental awareness and concern provide for international marketers? Discuss with examples.

A high level of government control leads to higher ethical behaviour.

What threats and opportunities does terrorism pose to the development of the global economy?

Increased government spending on defence is an example of the primary impact of terrorism in international marketing.

In 1970, the global birth rate was 4.5 children per woman. In 2015, the birth rate was ________ children per woman.

Consumerism is an organised movement of citizens to improve the rights of sellers in relation to buyers.

In countries where public servants receive a low income, there is a greater chance of unethical behaviour occurring.

What threats does the growth in environmental awareness and concern present for international marketers? Discuss with examples.