Exam 6: Contemporary Environmental Variables in International Marketing

There have been several multinational environmental conferences held since Rio in 1992. The positive aspects of these conferences include focusing attention on:

Which of the following statements about environmentalism in the international marketing environment is FALSE?

How have recent global health threats impacted on international marketing activities? Outline some of the opportunities and threats that such health threats pose for international marketers.

Cronyism is acceptable in some countries and is often confused with corruption. Cronyism is generally found in social networks characterised by:

In approaching environmental issues overseas, there are a number of options open to an organisation. The best way to deal with these issues is to:

Market risk is the likelihood of:

Geography and climate can play a role in consumer preferences and behaviours. Explain how you would cater for these differences as an international marketer. Use examples such as food and beverage, clothing and shelter.

A utilitarian perspective of ethics in international marketing takes the view that what is beneficial to the greatest number of people is acceptable behaviour.

One of the major areas of confusion for international marketers is what constitutes appropriate ethical behaviour. Outline the factors that influence interpretations of what is ethical and what is not.

There have always been risks when expanding an organisation's international marketing activities. Discuss these risks and how an international marketer can manage and prepare for them.

Ethical misbehaviour can take many forms including smuggling, child labour, coercion, nepotism and abuse of safety standards.

What are the factors that have contributed to the growth of, interest in and concern for the environment? How does the importance of the environmental movement vary across different markets and economic systems?

Which of the following statements is FALSE in regards to consumerism?

Which of the following is NOT an ethical issue impacting on international marketing?

Terrorism is a major issue worldwide and its negative effects on international business are a major concern for international companies. The economic costs of terrorism include:

Views of ethical behaviour differ and in some countries bribery is seen as an accepted business practice. From a universalist perspective, bribery would be regarded as:

In colder climates, indoors and outdoors are blended.

The belief that the world is becoming overpopulated can be refuted by statistics showing a decrease in the global birth rate. Amongst the problems that have been identified are:

Health-related issues that create risk for international marketers are divided into the two key categories of:

The availability of adequate infrastructure influences which of the following aspects of international marketing activity?