Exam 1: Rationale for International Marketing

The small size of the domestic market is an example of a reactive-internal driver.

Firms always use an export intermediary such as an export agent in foreign markets.

In 2014, which of the following nations was New Zealand's second largest two-way trading partner?

Explain the difference between an ethnocentric approach and a polycentric approach to international marketing. Why might marketers choose to adopt a regiocentric or geocentric approach?

The theory of comparative advantage states that a nation can gain from international trade ONLY if it:

From a macro perspective, high-income, mass-producing nations (such as the USA and Australi A) were initially exporters of basic manufactures, but have ultimately become importers of such products.

The management orientation that views the home country as being superior to the overseas country, and believes that the marketing approach used in the home country should be applied to every other country is an example of a(n) ________ orientation.

A regiocentric orientation views the region as the market, and ensures that the integrated strategies developed for the region take into account both the similarities and differences between the home market and the rest of the region.

In 2015 the top country in terms of internet access was China.

How does the theory of comparative advantage allow smaller economies to develop a niche position in the international trade market?

Outline the main trends in the Australian trade environment over the past 50 years. How do you see Australia's trade developing over the next 20 years?

A firm that implements a polycentric management orientation towards its overseas marketing activities believes that:

There will always be differences between national markets, some of which can be significant enough to discourage a firm from entering an overseas market. Which of the following could be viewed as a restraining factor for international marketing?

The transnational approach to international marketing is the most appropriate strategy for small to medium-scale exporters.

Explain the different stages for the international product trade cycle and provide two reasons why this cycle might encourage a domestic firm to enter an overseas market.

In 2010 coal was Australia's leading export.

The product life cycle paradigm is a market-specific approach.

The WTO replaced which of the following?

The explosion of electronic business questions a number of fundamental principles in international marketing including:

Explain the different reasons a company might have for undertaking international marketing.